Famous people who can teach us about media planning

#1 Charles Darwin

Before him, people believed man has always existed like we are now

We’re now fairly confident this progression was more likely...

2million years ago, this was the archetypal Homo Erectus

At the time, he was the most sophisticated being on Earth

Imagine if that were still the case

Chenies St, 2 million B.C.

Barons Court, 1.5 million years B.C.

Barons Court, 1.5 million B.C.

Barons Court, 1.5 million years B.C.

Regent’s Park, 1.4 million B.C.

But, instead...

...we evolved

And eventually, we evolved to a point where media agencies were deemed necessary

(thank God)

And, thank God, we became more and more necessary to help our clients navigate...

While it took 200 million years to get from Homo Erectus to Homer Simpson...

...It has taken only 4 years for Twitter to go from 0 to 200 million members

And no one knows what’s going to happen

“What’s the next Facebook?”©Everyone, everywhere

Do people worry about their future media consumption?

We can spend months polishing a media strategy

And we might only get here

Or we could just let something go and see what happens