Charlas N: Experiencias de ciudades en transformación - HP in Colombia - Brian Humphries
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Transcript of Charlas N: Experiencias de ciudades en transformación - HP in Colombia - Brian Humphries
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Brian Humphries
Growth Markets Organization
October 2011
HP in Colombia
Industry’s broadest, most diversified
portfolio
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
FY10 REVENUE
BY SEGMENT
FY10 REVENUE
BY REGION
Imaging &
Printing Group
20%
Services
27%
Enterprise
Storage and
Servers
14%
HP Software
3%HPFS & Other
4%
Personal
Systems Group
32%
EMEA
42%
APJ
20%Americas
38%
2
HP overview
HP overview
3 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein
is subject to change without notice.
Market leadership#1 or #2 in all core markets across consumer, SMB and enterprise
People 300,000+ talented people
Winning portfolio Unique IP for hybrid cloud and connected world
Innovation & technology
Investments in research and development and new acquisitions
Global brand & reach Expanding coverage in 170 countries
Scale/supply chain Best-in-class cost structure
Financial strength Balance sheet and recurring profits
Share of HP TAM growth
2010-2013 (forecast)
40 % (~$75B)
60% (~$110
B)
HP TAM (2010)
100% = 1.2 T
Developed
Markets
81%
(~$0.99T)
Emerging Markets
Developed Markets
Emerging
Markets
19%
($0.23T)
4%
CAGR
• Emerging Markets represented 21% of HP’s total revenues but 40% of HP’s revenue growth
• HP revenues in Emerging Markets grew ~3x Developed Markets
Contributing 40% of HP’s Total Addressable Market growth
The emerging markets opportunity
10%
CAGR
HP in FY10
4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein
is subject to change without notice.
Growth Markets Organization (GMO)
5 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
HP has established the Growth Markets Organization to facilitate growth in emerging markets
Talent development; Graduate Hiring
Talent rotation
Population pyramid management
Requisition process simplification
Total rewards for emerging markets
Small country operational model
Optimized functional support
New entity openings and expansions
Coordination of efforts
Multi-year business planning
Large deal sales support
Solution & portfolio development
Growth Markets Organization (GMO)
Commercial enablement
Infrastructure enablement
Leadership enablement
Process enablement
20%(2x market) growth from
FY12-15
Global Location Strategy (GLS)HP hired 50,000 new employees in 2010, of which 7,000 were placed in GMO countries
Labor costsFacility costsIncentives value
Cost Structure
Economic strength / IT marketPartnerships with public sectorCustomer demand
Business Opportunity
Political environmentLabor relationsStability and security
Operations and Risk
Talent availabilityEducation levelsUniversities
Global Talent
HP’s location investment decision in Medellin was based on a precise selection process that creates new economic value both for HP and Medellin
The road to Medellin
8 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Country Growth
Potential
HP Market Position
Fit With GMO
Strategy
• 3rd largest economy in Latin America (~USD $285 Billion in 2010)
• Favorable economic climate; GDP growing ~4.5% over next 5 years
• Large IT Market of ~$4.5B growing at ~9% annually
• Market leader in printing, personal computers and IT services businesses
• Broadest portfolio among competitors
• Strong partner ecosystem across alliances, channels & distributors
• Sizable country operations currently; poised for growth
• Key market in Latin America
• Strong country leadership and talent base
HP’s partnership with Medellin and Colombia
Early value and benefits
9 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
FOR EMPLOYEES
Continuous education and development
World-class working environment
Exposure to high-end technology
Competitive compensation and benefits package
FOR THE COMMUNITY
Medellin IT reputation boosted by HP presence
Opportunity for significant job creation
University programs and graduateplacement
Investment initiatives to support regional and national economic development
Local engagement to benefit Medellin community
Building from HP’s Costa Rica experience
What’s possible
© Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
10
• HP total capital investment
through August 2011 is $91
million USD
• HP employment has injected
over $150 million USD into
the local economy since
2005
• HP has created considerable
additional employment in the
broader IT ecosystem and
support services
• HP Shared Delivery Services started in Costa Rica with 123 employees
• HP starts BPO operations in 2004
• Holds first HP Job Fair in 2005
• Grows to 5,500 employees by Oct 2007
• HP starts R&D operations in 2009
• Voted ‘Services Exporter of the Year’ in 2010
• Grows to 7,000 employees by July 2011
2003Startup
2004-2007Growth
2008-2011Maturation
HP and Medellin – Partnering for the Future
11 © Copyright 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Combined
elements create
economic impact
and value
Customers
Business Partners
Solutions
Competitors
Knowledge
Reputation