Charity Fundraising from M.A.D

13
Low risk, high yield fundraising for UK charities Spencer Cohen M.A.D. Jewellery / Sellcomms for Charities spencer @ sellcomms.com

description

A new concept in generating funds for charities

Transcript of Charity Fundraising from M.A.D

Page 1: Charity Fundraising from M.A.D

Low r isk, h igh y ie ld fundra is ing for UK char i t ies

S p e n c e r C o h e nM . A . D . J e w e l l e r y /S e l l c o m m s f o r C h a r i t i e ss p e n c e r@s e l l c o m m s . c o m

Page 2: Charity Fundraising from M.A.D

The business case

The luxury goods and accesso r ies market has been grow ing an average o f 5% in the l as t few years :

Luxury goods market : £200 b i l l i on g loba l revenue per annum (Source : Ba in & Company)

Ecommerce accesso r ies market : £60 b i l l i on UK revenue per annum (Source : Prac t i ca l Ecommerce)

UK char i ty revenue 59 b i l l i on per annum (Source : Char i ty Commiss ion)

USP – No acquis i t ion costs

USP – Credib i l i ty in NFP sector – 100’s of char i t ies a l ready c l ients

Page 3: Charity Fundraising from M.A.D

The M.A.D. Fundra is ing Model

Th i s d iagram exp la ins exact l y how the M.A.D . fundra i s ing mode l works :

Page 4: Charity Fundraising from M.A.D

M.A.D. ’s range of serv ices:

Onl ine sa les a t www.chooseMAD.com Risk f ree , h igh y ie ld auct ion p r i zes

Vo lunteer j ewe l l e ry pa r ty mode l J ewe l l e ry merchand i se and s tock ing

Page 5: Charity Fundraising from M.A.D

Onl ine fundra is ing

Fas t , f ree reg i s t ra t i on

Branded s to re f ront w i th un ique URL

Products compet i t i ve ly p r i ced aga ins t the h igh

s t reet

Gi f t voucher and g i f t reg i s t ry opt i ons

A l l fu lfi lment hand led by M .A.D .

Fas t , exempla ry cus tomer serv i ce

Page 6: Charity Fundraising from M.A.D

Onl ine fundra is ing

Automat i c l i s t i ng i n char i ty d i rec to ry

Soc ia l med ia market ing th rough

M.A.D . and your own channe l s

Branded ema i l campa igns

Co l la te ra l fo r your own webs i te

ROI : ???

Page 7: Charity Fundraising from M.A.D

Jewel lery part ies

A ready-made fundra i s ing mode l fo r vo lunteers

A l l co l l a te ra l p rov ided

Pack , samples and o rder fo rms de l i vered to the door

Par t i es themed to your campa ign

A l l fu lfi lment hand led by M .A.D .

Average ROI : ???

Page 8: Charity Fundraising from M.A.D

Market ing support

Co -branded co l l a te ra l

Out o f the box o r bespoke

Ema i l campa igns (p lus send ing i f requ i red)

Soc ia l med ia and PPC campa igns

Webs i te co l l a te ra l

Leafl ets , i nser t s , b rochures

Seasona l , ann iversa ry and themed campa igns

ROI : ???

Page 9: Charity Fundraising from M.A.D

A char i ty ’s exper ience: Ovar ian Cancer Act ion

Char i ty ba l l and auct i on fo r Ovar ian Cancer Awareness Month

Auct ion p r i ze sourced

Mid - range tenn i s b race le t , under £1 ,000 , a t t rac t i ve to the demograph ic

£400 net p rofi t The p rocess was r i sk - f ree and jus t about as s t ra ight fo rward as i t cou ld be . The i tem was sourced qu i ck ly and de l i ve red d i rec t l y to us , sav ing us p rec ious t ime and prov id ing a conven ient so lu t i on . Hav ing exper ienced M .A.D . ’ s se rv i ce and product sourc ing capab i l i t i es I w i l l defi n i te l y work w i th them aga in , and wou ld fee l comfo r tab le sourc ing a more asp i ra t i ona l h igh va lue se t o f p r i zes fo r our fu tu re events .

Nina Gopal , Head of Fundrais ing, Ovar ian Cancer Act ion

“ “

Page 10: Charity Fundraising from M.A.D

A char i ty ’s v iew: Ovar ian Cancer Act ion

M .A.D . g ives the donors the oppor tun i ty to access someth ing fash ionab le and current tha t they might want to buy anyway. I t opens up the p roduct base fo r a much more commerc ia l l y a t t rac t i ve p ropos i t i on .“ “ C ruc ia l l y , the donat ion y ie ld i s fa r h igher tha t you wou ld no rma l l y rece ive w i th a re ta i l e r. Fo r donors the mot i va t i on i s there : you ’ re get t i ng someth ing you want but you a l so know tha t the donat ion i s subs tant ia l .“ “

Page 11: Charity Fundraising from M.A.D

The j ewe l le ry pa r ty mode l g i ves suppor te rs the oppor tun i ty to do someth ing a b i t d iff erent and open up the spect rum o f peop le you can inv i te . Wi th t rad i t i ona l communi ty mode l s l i ke the bake sa le the aud ience tends to be l im i ted to fami ly and f r i ends , but j ewe l le ry pa r t i es off er a se rv i ce tha t peop le m ight want commerc ia l l y.

A char i ty ’s v iew: Ovar ian Cancer Act ion

Many vo lun teers don ’ t have the t ime to o rgan i se an event f rom scra tch . Wi th a team o f on ly 10 s taff to suppor t them, an off the she l f p roduct l i ke the j ewe l l e ry pa r ty has huge po tent ia l fo r us . The off er ing appea l s ac ross age ranges and g ives suppor te rs a fun ac t i v i ty they can under take w i thout hav ing to commi t t ime o r resources they can ’ t aff ord .

“ ““ “

Page 12: Charity Fundraising from M.A.D

Terms of bus iness

We work in par tnersh ip w i th your char i ty to defi ne and de l i ver the

r i gh t campa igns fo r your donor base

There i s no up f ront o r ongo ing cash charge fo r any o f our se rv i ces

There i s no up f ront cos t o r expend i tu re to o rder s tock

Your char i ty rece ives 100% o f the re ta i l marg in a f te r who lesa l i ng and

market ing cos ts i ncurred by M.A.D .

I ncome i s t rans fe rred to your char i ty on a month ly bas i s

You can t rack income v ia your own on l i ne account th rough a

t ransparent repor t ing sys tem

Page 13: Charity Fundraising from M.A.D

Go M.A.D! Vi s i t the webs i te and reg i s te r today

www.chooseMAD.com