Charity Appeal

Connotations

• Complete the connotations work sheet.

Connotations:An idea or feeling that a word

invokes

• Over the next three lessons you will be planning a charity advert for sport relief.

• You will then have to pitch your vision for the advert to a carefully chosen panel of judges.

• Which ever group has the best advert and the best pitch will win the competition and be crowned the most persuasive group in the whole of QEHS.

• The first step towards creating a persuasive advert is to know what you are talking about, therefore you are going to have to do your research!

• Each of you has some information about Sport Relief, read what is written then condense and summarise what is written in 20 words exactly.

• Report back to the rest of your group what you found out.

• Before we write our charity adverts we must think very carefully about the structure.

• Does anyone know the rough structure of a charity advert?

• Charity adverts are normal split up into three sections

PART ONE: THE PROBLEM

PART TWO: HOW THE PROBLEM CAN BE SOLVED

PART THREE: HOW CAN YOU HELP?

Water Aid

• http://www.youtube.com/watch?v=ma6KcZRtKzE

• Watch the advert for Water Aid and keep an eye out for all the persuasive techniques they use.

• Everyone in the group is now going to attempt to write a script for a charity advert.

• It is really important that you don’t tell anyone else what your ideas are, because you will be combining your fab efforts later into one super advert.

• Share your ideas with the rest of your group.

• Form a collaborative advert which includes aspects of every plan.

SUPER ADVERT