Charging What You're Worth
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14-Sep-2014 -
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Technology
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Transcript of Charging What You're Worth
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Charging What You’re Worth• Ask for more money.• Become more valuable.• Generate more time to market.• Keep your best clients, fire the rest.• Stop hearing NO, begin hearing YES more often.
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Charge What You’re Worth!
• “Ouch! That is a lot more than I paid the last guy! But my friends all say you are worth it …”
• Take COST off the table. Price your services based on the value of the solution your company offers.
• Value & Worth can only be determined by comparing COST to something else.
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Positioning Your Product Or Services
Do not position your product or service as a commodity.
(The equivalent of shopping on eBay – Sort By Price, Cheapest First)Examples of commodities: Gas/Oil, Precious Metals, Fruits/Vegetables
Do position your product as a solution that solves the biggest problems in your market.
Instantly increase perceived value of your widget by relating price of your product/service to the value of solving your client’s biggest problems.
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Why Ask For More Money?
• Asking for more money makes room for more profitable clients and less room for the least profitable.
• Creates more time to spend with each client.(Each additional client/customer you take on splits your attention span again and adds to your work-load.)
• Puts your service in a separate bracket than your competitors.• If your clients are price shopping, you‘ve positioned your offer as a
commodity. Yikes! That's the kiss of death for creating more money, time, and freedom in your business.
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Keep Your Best Clients, Fire The Rest
• Raising your prices creates more room for ideal clients. Spend more time focusing on increasing order size, repeat orders, and quality of service delivered per order. Spend less time negotiating prices, explaining your value, and demanding respect.
• Fire The RestSpend less time marketing to the wrong customers, & more time on the more ideal.
REMEMBER: BIRDS OF A FEATHER FLOCK TOGETHER
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Stop Hearing No, Begin Hearing Yes
• Positioning your widget on Performance, Results, ValueInstead of Cost, Features, & Process.
• Understand Needs, Wants, DesiresPosition a SOLUTION, not a PRODUCT or SERVICE.
• Let GoStop wasting valuable time in the commodity market.
• Focus On ValueCarve your niche and become THE expert in your vertical.
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The Next Steps
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Friday, April 7, 2023
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