Charging What You're Worth

9
Click to edit Master title style Click to edit Master text styles Second level • Third level Fourth level » Fifth level Charging What You’re Worth Ask for more money. Become more valuable. Generate more time to market. Keep your best clients, fire the rest. Stop hearing NO, begin hearing YES more often.
  • date post

    14-Sep-2014
  • Category

    Technology

  • view

    315
  • download

    2

description

From the FBAG Pay It F

Transcript of Charging What You're Worth

Page 1: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Charging What You’re Worth• Ask for more money.• Become more valuable.• Generate more time to market.• Keep your best clients, fire the rest.• Stop hearing NO, begin hearing YES more often.

Page 2: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Charge What You’re Worth!

• “Ouch! That is a lot more than I paid the last guy! But my friends all say you are worth it …”

• Take COST off the table. Price your services based on the value of the solution your company offers.

• Value & Worth can only be determined by comparing COST to something else.

[email protected]

Page 3: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Positioning Your Product Or Services

Do not position your product or service as a commodity.

(The equivalent of shopping on eBay – Sort By Price, Cheapest First)Examples of commodities: Gas/Oil, Precious Metals, Fruits/Vegetables

Do position your product as a solution that solves the biggest problems in your market.

Instantly increase perceived value of your widget by relating price of your product/service to the value of solving your client’s biggest problems.

[email protected]

Page 4: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Why Ask For More Money?

• Asking for more money makes room for more profitable clients and less room for the least profitable.

• Creates more time to spend with each client.(Each additional client/customer you take on splits your attention span again and adds to your work-load.)

• Puts your service in a separate bracket than your competitors.• If your clients are price shopping, you‘ve positioned your offer as a

commodity. Yikes! That's the kiss of death for creating more money, time, and freedom in your business.

[email protected]

Page 5: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Keep Your Best Clients, Fire The Rest

• Raising your prices creates more room for ideal clients. Spend more time focusing on increasing order size, repeat orders, and quality of service delivered per order. Spend less time negotiating prices, explaining your value, and demanding respect.

• Fire The RestSpend less time marketing to the wrong customers, & more time on the more ideal.

REMEMBER: BIRDS OF A FEATHER FLOCK TOGETHER

[email protected]

Page 6: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Stop Hearing No, Begin Hearing Yes

• Positioning your widget on Performance, Results, ValueInstead of Cost, Features, & Process.

• Understand Needs, Wants, DesiresPosition a SOLUTION, not a PRODUCT or SERVICE.

• Let GoStop wasting valuable time in the commodity market.

• Focus On ValueCarve your niche and become THE expert in your vertical.

[email protected]

Page 7: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

The Next Steps

[email protected]

Page 8: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Friday, April 7, 2023

Page 9: Charging What You're Worth

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Reach Me

[email protected]