GKIC Ireland - Nov 2015, 2 secret pathways to charging premium prices
Charge premium prices and visitors will thank you
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21-Oct-2014 -
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Transcript of Charge premium prices and visitors will thank you
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Charge Premium PricesAnd Your Visitors Will Thank You
Becky McCray
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Doing good sells better at premium prices
You tell the story by layering
Online tools are perfect for layering
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Local movement
Strong rural economy
Mobile and location-based
social networks
Travel
Trends in our favor in 2012
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Customers will pay more to do good
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The simple formula for pricing
Pricing = economics + marketing + psychology + alignment + timing + luck + demographics
• Glenn Freedman
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RENEWAL
EXPERIENCE
ASSET
COMMODITY
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Bottineau PRIDE = Renewal
Ice Cream Parlor = Experience
Ice Cream = Asset
Fluid Milk = Commodity
Photos source: Pride Dairy Facebook Page.
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Renewal• Connect with your cause• Explain the purpose• Tell stories in audio and video
Experience• Blog guests’ stories• Post their photos, videos• Build relationships
Asset• List of amenities• Social network activity
Commodity• Basic website• Social network accounts
Use Social Media to Build Engagement
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Know
Like
Trust
Buy
Refer
Layering
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Layers of content
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Frog Hollow Farm
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Doing good sells better at premium prices
You tell the story by layering
Online tools are perfect for layering
![Page 14: Charge premium prices and visitors will thank you](https://reader036.fdocuments.in/reader036/viewer/2022081412/5445a319afaf9fef2a8b45ef/html5/thumbnails/14.jpg)
If you want to succeed.How to act like a small town business
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If you want to succeed.How to act like a small town business
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If you want to succeed.How to act like a small town business
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www.BeckyMcCray.com