Characteristics of Good Letters Know your purpose – Know...
Transcript of Characteristics of Good Letters Know your purpose – Know...
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Characteristics of Good Letters
Know your purpose – Know your audience Clear Content
• Separates ideas into short paragraphs • Guides reader through the ideas with transitional phrases • Uses familiar words • Uses active voice
A Tone of Goodwill
• Create a positive feeling toward individual or organization • Present message from readers perspective – emphasize the “you”
point of view • Point out the benefits to the reader • Be sensitive to gender, race, age, bias, disability, etc. • Frame ideas positively
Correct Format
• Appearance reflect the writer’s carefulness and experience • Make a good impression – be professional
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Source: Guffey, Business Communication: Process and Product
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Source: Mary Ellen Guffy, Business Communication: Process and Product
Two page letter
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Source: Mary Ellen Guffy, Business Communication: Process and Product