Joseph M. Hoedel, Ph.D. J

www.characterandleadership.com J

A Downhill Trend

9-12 grade 1992 2004 2006 2008

Cheating 61% 71% 72% 74%

Theft 33% 35% 36% 38%

Lie (parent) 83% 93% 93%

Cynics

(lie & cheat to succeed)

34% 42% 43%

Lie (job) 28% 37% 37%

Self-esteem (better than most)

76% 79%

Trust (important that

people trust me)

95% 95%

Why Are The Ethics of Kids Declining???

Reality TV/Movies/Music/Internet/Facebook/texting – what

we watch, listen to and spend our time with has an impact.

Changing families – Dad’s disappearing act, divorce, teenage

parents, two jobs, no jobs = more stress for kids…

Changes in schools – more emphasis on accountability

and testing puts pressure on kids and gives less time for

teachers to teach life lessons, soft skills, character...

Societal changes– focus on “bling-bling”, immediate

gratification and instant fame, moral relativism, lack of

consequences & community involvement, dwindling enrollment

in churches and civic groups, fear of failure, de-emphasizing

competition, affluence of children, parenting shifts…

We’ve Always Understood This…

“We must remember that intelligence is not

enough. Intelligence plus character – that is

the goal of true education.”

- Martin Luther King, Jr.

“To educate a person in mind and not morals

is to educate a menace to society.”

- Theodore Roosevelt

Bill Gates

“America’s high schools are obsolete. By obsolete, I mean that our high schools – even when they’re working exactly as designed – cannot teach our kids what they need to know today. Today, only one-third of our students graduate from high school ready for college, work, and citizenship.”

RIGOR, RELEVANCE & RELATIONSHIPS

LOYALTY TOLERANCE

CO

MP

AS

SIO

N

CHARACTER

LOYALTY TOLERANCE

CO

MP

AS

SIO

N

LEADERSHIP

A Focused Approach

Character Development & Leadership:

A Research-Based

Media- & Tech-Driven

Aligned with National Core Standards

Rigorous & Relevant Curriculum with

Multiple Options for Implementation

Build character and leadership skills in a

consistent, repetitious & purposeful manner

A Brief History

• 2001- 2003 - I created, taught and revised CD&L curriculum at Thomasville High School, NC Studied over 240 variables at UNCG

• Fall 2003 – 31 schools began using curriculum

• Fall 2004 – 74 schools

• Wrote Role Models text & put research on-line

• Fall 2005 – 118 schools

• Fall 2006 – 158 schools

• Fall 2007 – 340 schools

• Fall 2008 – 512 schools (36 states)

• Fall 2009 – 624 schools (43 states)

• Fall 2010 – 776 schools

• Fall 2011 – 992 schools (49 states)

• Jan 2012 – Hired Educators with 5+ years of experience to help

• Fall 2013 – 1,300 schools (all 50 states, 8 other countries)

The CD&L Curriculum is Taught as a Class…

60% of schools use CD&L curriculum as a “stand-alone” class

• Rice Lake, Crestwood, Lovejoy, Beaufort, S. Lenoir, Granby,

Goodrich & Pamlico – 9th Grade Academy

• AP & Choctawhatchee – Senior Level Capstone Course

• Riverside & Grand Ledge – Class for Student Government/ASB

• Chapin & Smithfield Selma – Leadership Class, Open Enrollment

• McMichael & Starmount – Class for At-risk Students

• Ocean Lakes & DeWitt – Special Education Classes

• New Day, South Providence & Yadkin – Alternative Schools

• Kern & McBain – Personal Growth & Development

• Dobbs YDC & Biondi – Residential Programs

• Bendle Jr. & Stanislaus Academy – Reading/Writing Recovery

• Ashbrook & Hampshire – Divide it into four core classes

• Conejo Valley & Summit – use with ESL/ELD Students

• 4 high schools in Tazewell County, VA – Integrate into Health

• Newton-Conover & Rockingham – Integrate into JROTC

• Avery & Baton Rouge– Integrate in Career Management Classes

• Plymouth & Livingston– In School Suspension

• Henrico & Sioux City – Integrate into Business classes

• Robinsville & Fluvanna – Integrate into English classes

• Green & Potomac Falls – Level I and Level II PBIS

• Bloomer & Sun Valley – Advisory/Homeroom

The Curriculum Is Integrated into …

• Orientation & Expectations – Attitude

• Developing Goals & Priorities – Preparation

• The Importance of Education – Perseverance

• Showing Respect for Authority – Respect

• Building A Positive Reputation – Honesty

• Developing Personal Values – Integrity

First Six Weeks (The Foundation)…

• Handling Peer Pressure – Courage

• The Importance of Role Models – Appreciation

• Managing Anger & Aggression – Composure

• Positive Communication Skills – Empathy

• Confronting Bullies – Compassion

• Cultural Competence – Tolerance

Second Six Weeks (Skills for the Present)…

• Citizenship in the Community – Sacrifice

• Sustaining Long-term Relationships – Loyalty

• Expressing Gratitude To Parents – Gratitude

• Employability & Workplace Skills – Responsibility

• Becoming a Leader – Leadership

• Being a Strong Role Model – Character

Third Six Weeks (Prepare for the Future)…

Class Format – 10 Lesson Plans

• Ethical Monday (1-quote, 2-ethical dilemma &3-lecture)

• Character Movie Tuesday (4-view segments & discuss)

• Role Model Wednesday (5-reading, quiz & discussion)

• Leadership Thursday (6-leadership principle &7- basic skill)

• Assignment Friday (8-expository writing assignment &

-presentation)

Weekly Floaters

( 9-on-line blog, 10-guest speaker)

Character Attitude

Preparation

Perseverance

Respect

Honesty

Integrity

Courage

Appreciation

Self-Control

Empathy

Gratitude

Tolerance

Duty

Loyalty

Responsibility

Compassion

Leadership

Character

• The Role Model textbook contains high-interest

biographical chapters that address the common core

directive for English demanding 70% expository text use.

• #1 goal was to make reading fun, inspirational, relatable.

• Written from a historical perspective – learn about people

who made history without having to memorize facts/dates.

• Written and edited for an 8th-9th grade reading level.

• Each chapter begins with a “hook” & ends with a “real life

moral of the story.”

What Teachers Should Know About Book

1. Character First, Leadership Second

2. Planning & Preparation are the Keys

3. Misconceptions of Leadership

4. Respect is the Traffic Circle of Life

5. Knowing Your Strengths & Weaknesses

6. Creating A Vision

7. Influencing Others to Follow Your Vision

8. Setting the Tone with Optimism & Passion

17 Leadership Principles

9. The Art of Decision Making

10. Communicate Clearly & Frequently

11. Grace Under Pressure

12. Leadership is Relational – Learn to Connect

13. Motivating Your Team to Do Better & Be Better

14. Commitment to Learning & Self-Improvement

15. Servant Leadership

16. Leading with Intuition – Trust Your Gut

17. Lead By Example

17 Leadership Principles (cont.)

• The course transitions seamlessly from a low-stress, casual

environment (listening & speaking) to activities that supplement

specific English curriculum goals (reading & writing).

• The structured set of 10 lesson plans per module address all learning

styles and is highly engaging, even to the most reluctant learners.

• Weekly writing assignments provide expository and persuasive

writing practice that exceeds national formal writing rubrics.

• The Role Model textbook addresses the common core standard that

mandates 70% expository text use.

• The reading, writing, higher-order thinking, public speaking, &

debate aspects of this course develop better thinkers, readers, writers

and students.

See www.characterandleadership.com/alignment for more details

In 2012, this was Alignment with Common

Core Standards For English (ELA & ELD)

A Week In the Life:

Week 15 Trait: Responsibility

Topic: Employability &

Workplace Skills

RESEARCH FROM 2004-2005

ACADEMIC YEAR

Go to www.characterandleadership.com/research to

review studies from other years

Grade Point Average

1.9

2

2.1

2.2

2.3

2.4

2.5

8th Grade 9th Grade

Academy

Non-Academy

Summary of Attendance

96%

89%

80%

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

Attendance

CD&L Students

Control Group

End of Course Tests

25%

45% 47%

71%

0%

20%

40%

60%

80%

100%

8th Grade 9th Grade

Math EOC

English EOC

In School Suspension

1.2

1.9

0

0.5

1

1.5

2

CD&L Course

Control Group

On Line Survey – Not Significant • Decreased use of alcohol this semester than in the

previous semester

• Decreased smoking of cigarettes this semester than in the previous semester

• Less likely to ride in a car with someone who had been drinking

• Less likely to cheat on an exam this semester than in the previous semester

• Less likely to steal from a store this semester than in the previous semester

• Less likely to pick on another student this semester than in the previous semester

• Increased use of the following traits: empathy, tolerance, courage, self-control

On Line Survey – Significant at .05

• Increased use of the following traits: responsibility, honesty, perseverance, respect, leadership

• Students are more confident that they will graduate from high school

• Students are more confident that they will go to college

• Decreased use of marijuana this semester than in the previous semester

• Students reported less times skipping class this semester than in the previous semester

• Increased community service this semester than in the previous semester

Student Feedback

• Would you recommend this class to a friend?

92% of the students yes

• On a scale of 0 – 10, compared to other classes

you have taken, how would you rate this course?

8.77.

• On a scale of 0 – 10, how much of an impact did

the CD&L Course have on you? 8.17

• On a scale of 0 – 10, rate the Role Models

textbook – 7.79.

• A rigorous curriculum that is aligned with the new common core standards for English (ELA & ELD).

• It is meaningful, relevant and inspirational for students.

• Developing the whole student – cognitive, behavioral and emotional development.

• A consistent format, not just a bunch of exercises.

– Flexible enough to be taught as a course or integrated into other courses.

– Lesson plans to fill 90 minutes a day for one semester, 45 minutes a day for a year or 15-20 minutes for 3-4 years in a homeroom/advisory approach.

• Almost zero prep-time for teachers – “It’s all there.”

• Curriculum uses blogs, virtual lectures & internet links to make program timely & meaningful.

• A focus on research, allowing schools to see how well curriculum is working.

What Makes This Curriculum Different

Price List

• $1,300 for the curriculum (lead manual with CD &

set of 18 character movies)

• $250 for additional manuals (one per teacher if using it

as a stand-alone course)

• Role Model textbook is $20

• Student Workbook is $5

• Research Package (online surveys and report) is $200

• Set of 17 posters is $102

• See Price List for Multiple Training Options

Different Ways to Fund the Curriculum

•General Funds

•ASB

•Title 1 funds

•Title 3 ELA/ESL funds

•Booster Clubs (Rotary & other local Biz Groups)

•Grants

•All Categoricals