CHAPTERS 8, 10 & 11 STUDY GUIDE MARKETING DYNAMICS.
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Transcript of CHAPTERS 8, 10 & 11 STUDY GUIDE MARKETING DYNAMICS.
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CHAPTERSCHAPTERS 8, 10 & 11 STUDY 8, 10 & 11 STUDY GUIDEGUIDE
MARKETINGMARKETINGDYNAMICSDYNAMICS
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top managementtop management
An example of ______________ is a chief An example of ______________ is a chief financial officer.financial officer.
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attitudeattitude
is a mental outlook toward people and is a mental outlook toward people and situationssituations
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body languagebody language
• is physical movements is physical movements and actions that express and actions that express thoughts and attitudesthoughts and attitudes
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consensus.consensus.
is a is a decision reached by a group after decision reached by a group after discussiondiscussion
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CustomersCustomers
are the source of direction for the are the source of direction for the company in horizontally organized company in horizontally organized companies.companies.
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DelegationDelegation
is assigning tasks to others on a team or is assigning tasks to others on a team or within a company in order to get the job within a company in order to get the job done. done.
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emotional blocksemotional blocks
are a bias against a speaker’s opinionsare a bias against a speaker’s opinions
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EmpathyEmpathy..
is understandingis understanding
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enumerateenumerate
means to list several items in ordermeans to list several items in order
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FeedbackFeedback
is verbal or nonverbal response to the is verbal or nonverbal response to the speaker such as body language.speaker such as body language.
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FlatteningFlattening
the organization is reducing the number of the organization is reducing the number of company supervisors and eliminating company supervisors and eliminating levels of management is known in levels of management is known in business.business.
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feedbackfeedback
Give the speaker _______________in Give the speaker _______________in order to demonstrate whether or not you order to demonstrate whether or not you understand a messageunderstand a message
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horizontal organizationhorizontal organization
is a self-managed structureis a self-managed structure
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IInformingnforming
is when your supervisor is explaining the is when your supervisor is explaining the company’s new health care plan to youcompany’s new health care plan to you
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In order to write clearly and effectively, a In order to write clearly and effectively, a writer must know three things before writer must know three things before beginning to write; beginning to write;
the reader,the reader, the subject and the subject and the purpose the purpose
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initiativeinitiative
is a desire and ability to start a task or is a desire and ability to start a task or projectproject
oror InitiativeInitiative is theis the ability to come up with new ability to come up with new
ways of doing things and to find solutions ways of doing things and to find solutions to seemingly impossible problems.to seemingly impossible problems.
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interpersonal skillsinterpersonal skills
are techniques for working and relating are techniques for working and relating well with otherswell with others
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managementmanagement
is a process of reaching goals through the is a process of reaching goals through the use of technology and human and material use of technology and human and material resourcesresources
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mission statementmission statement
is a description of a company’s ultimate is a description of a company’s ultimate goalsgoals
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motionmotion
is a proposalis a proposal
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nonverbal messagesnonverbal messages
are facial expressions and body are facial expressions and body movementsmovements
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Parliamentary procedureParliamentary procedure
is the structure used for organizing and is the structure used for organizing and running a formal meeting.running a formal meeting.
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PersuadePersuade
is when a salesperson describes how a is when a salesperson describes how a particular item will meet a customer’s particular item will meet a customer’s needs.needs.
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QuorumQuorum
is at least 51 percent of a groupis at least 51 percent of a group
ResponsibilityResponsibility is being accountable for one's actions, is being accountable for one's actions,
working without much supervision, and working without much supervision, and always doing one's job .always doing one's job .
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Self ControlSelf Control
is an interpersonal skill that is specifically is an interpersonal skill that is specifically needed for success in dealing with needed for success in dealing with customers.customers.
SettingSetting is where communication takes place.is where communication takes place.
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StaffingStaffing
is the selection and training of new is the selection and training of new employees.employees.
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SupervisorsSupervisors
assign work duties and supervise assign work duties and supervise employees.employees.
Team members share Team members share leadership leadership skills when they meet together to give skills when they meet together to give
feedback on individual performance.feedback on individual performance.
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teamworkteamwork
is an effort made by a group working is an effort made by a group working toward a common goaltoward a common goal
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Know the purpose.Know the purpose.
The first thing a person must do before The first thing a person must do before reading isreading is
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vertical organizationvertical organization
is the traditional company structureis the traditional company structure
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Time managementTime management
is an essential personal skill that involves is an essential personal skill that involves learning to budget the hours in your day in learning to budget the hours in your day in order to meet your responsibilities.order to meet your responsibilities.
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What are two traits that foster a What are two traits that foster a positive outlook?positive outlook?
interest and enthusiasminterest and enthusiasm
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You can best improve your vocabulary You can best improve your vocabulary while performing the communication skill while performing the communication skill
known asknown as reading.reading.
You must always followYou must always follow company company policypolicy when dealing with customer’s when dealing with customer’s complaints.complaints.
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You must know your You must know your strengths and strengths and weaknessesweaknesses in order to change. in order to change.
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GOGOTIGERS!!!TIGERS!!!