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External Strategic Management AuditExternal Strategic Management Audit

Als called!Als called!" Envirnmental scanning

" #ndustr$ anal$sis

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External Strategic Management AuditExternal Strategic Management Audit

External Audit!External Audit!

" #denti&icatin and evaluatin & trends and

events 'e$nd cntrl & single &irm

( #ncreased &reign cm)etitin

( P)ulatins shi&ts

( Aging sciet$( #n&rmatin technlg$

( Cm)uter revlutin

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Pur)se!

" Devel)ment & Finite *ist!

( +))rtunities

(,hreats t 'e avided

ature & External Auditature & External Audit

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Five /0 'rad categries!

1. Ecnmic &rces

%. Scial2 cultural2 demgra)hic2 envirnmental &rces

3. Plitical2 gvernmental2 and legal &rces

. ,echnlgical &actrs

0. Cm)etitive &rces

4e$ External Frces4e$ External Frces

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4e$ External Factrs4e$ External Factrs

4e$ External Factrs!

1. +riented t lng-term annual '5ectives%. Measura'le

3. A))lica'le t all cm)eting &irms

. Hierarchical

( +verall cm)an$

( Divisinal r &unctinal areas

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Per&rming an External AuditPer&rming an External Audit

4e$ &actrs!

" 7ar$ ver time" 7ar$ '$ industr$

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#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE

External Factr Evaluatin MatrixExternal Factr Evaluatin Matrix

Summari9e evaluate!

CompetitivePoliticalCultural

Technologica

l

EnvironmentalSocial

Governmental

DemographicEconomic

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#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE

Five-Ste) )rcess!Five-Ste) )rcess!

( *ist ;e$ external &actrs /1

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#ndustr$ Anal$sis /EFE#ndustr$ Anal$sis /EFE

( Five-ste) )rcess!Five-ste) )rcess!

( Assign 1- rating t each &actr( Firm@s current strategies res)nse t the

&actr

( Multi)l$ each &actr@s =eight '$ its rating

( Prduces a =eighted scre

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