Chapter skype06
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READ OUT LOUD THE STORY BEHIND - SKYPE - NO-BUDGET CONNECTING
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Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Transcript of Chapter skype06
READ OUT LOUDTHE STORY BEHIND
- SKYPE -NO-BUDGET CONNECTING
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
Though Skype was unique in 2003, there are now more and morecomparable products on the market. Another good reason to keep innovating. “Skype used to be a stand-alone program. Now we offer other
developers the option of using our services for their products. For instance for web shops, where consumers can click on a link tocontact customer services via Skype. Recently, we developed a tool that
allows you to integrate your Facebook-contacts with Skype and vice versa.” A smart move. After all, Skype is integrated with numerous products made by other companies and uses bigger parties such as Facebook to
reach a wider public. The way to strengthen their competitive position.“I believe that a brand can only be successful if it is relevant. Our aim is to make Skype a brand that is relevant to everyone. Many new technological
innovations such as Apple’s iPad and iPhone only focus on the small minority that can afford them. We will continue to try to connect everyone – worldwide.
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