Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market...

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Chapter Nine Lodging

Transcript of Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market...

Page 1: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Chapter Nine

Lodging

Page 2: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Classification of Lodging Properties

• Price

• Function

• Location

• Particular market segment

• Distinctiveness of style, offerings, or amenities

*It is important to remember that many types of hotels can fallinto more than one category

Page 3: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging PropertiesHotels Classified By Price

• Budget Hotels:– Room rates are the lowest for this type of lodging property. This

type of hotel typically offer guestrooms only. There is little or no public space, no meeting or function space, and very limited food and beverage facilities, if any.

• Midscale Hotels: – Room rates tend to be equal to or slightly above market area

average. These hotels offer a wider range of facilities and amenities. There will be limited public space and meeting/function space with at least one food and beverage facility.

Page 4: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging Properties Hotels Classified By Price

• Luxury Hotels– At the top of the price category are luxury hotels– These properties offer a full array of services and

amenities, such as:• concierge service

• several food and beverage operations

• banquet facilities

• full room service

• recreational facilities

Page 5: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging Properties Hotels Classified by Function

• Convention Hotels– Large hotels often with 500 or more guest rooms – They offer extensive meeting and function space– Food and beverage operations tend to be extensive:

several restaurants and lounges, banquet facilities, and room service

– Convention hotels are often in close proximity to convention centers and other convention hotels, providing facilities for citywide conventions and trade shows.

Page 6: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging Properties Hotels Classified by Function

• Commercial Hotels– These hotels cater to the business traveler– In comparison to convention hotels, there is

less public space and smaller meeting and function space, fewer food and beverage outlets, and limited recreational amenities.

– Many of these hotels tend to be located downtown or near airports to accommodate their target market segment

Page 7: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging Properties Hotels Classified by Location

• Location can also be used as a criteria for categorizing lodging properties

• Examples of hotels categorized as such include:– Downtown– Suburban– Highway/Interstate– Airport– I-Drive/Attractions/Downtown/Airport/UCF

(Orlando examples)

Page 8: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging PropertiesHotels Classified by Market Segment

• Corporate• Leisure• Association• Convention/Conference• Conference Centers• Resorts• Gaming/Casino Hotels • Health spa• Vacation ownership/Timeshare

Page 9: Chapter Nine Lodging. Classification of Lodging Properties Price Function Location Particular market segment Distinctiveness of style, offerings, or amenities.

Types of Lodging Properties Other Hotel Classifications

• All-Suite Hotels

• Extended Stay Hotels

• Historic Conversions

• Bed-and-Breakfast Inns

• Boutique Hotels