Chapter Four Corporate Culture English for Management.
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Transcript of Chapter Four Corporate Culture English for Management.
Chapter Four
CorporateCulture English for
Management
Contents
Definition1
Factors revealing Corporate Culture2
Ikea as an example3
Corporate culture is defined as the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.
Just like a thread running through an organization
Definition
Brainstorming
Discuss in groups of four.
What are major factors revealing corporate culture?
1. Artifacts, such as dress, office layout, symbols, slogans, ceremonies
1. Artifacts, such as dress, office layout, symbols, slogans, ceremonies
2. Expressed values, such as “The HP Way”
3. Underlying assumptions and deep beliefs, such as “Don’t hesitate, just do it”
2. Expressed values, such as “The HP Way”
3. Underlying assumptions and deep beliefs, such as “Don’t hesitate, just do it”
Culture that canbe seen at thesurface level
Culture that canbe seen at thesurface level
Deeper values & shared understandingsby all members
Deeper values & shared understandingsby all members
VisibleVisible
InvisibleInvisible
Symbols
Slogans
Dress Code
Dress Code
In a casual work setting, employees should wear clothing that is comfortable and practical for work, but not distracting or offensive to others.
Heroes
Others
Google’s dog policyAddressing each other on a
first-name basisOpen-plan office
The HP Way 惠普之道
We have trust and respect for individuals. We focus on a high level of achievement and
contribution. We conduct our business with uncompromising
integrity. We achieve our common objectives through
teamwork. We encourage flexibility and innovation.
Other Mission Statements
Ford Motor Company (early 1900's) Ford will democratize the automobile“
Sony (early 1950's) "Become the company most known for changing
the worldwide poor-quality image of Japanese products“
Boeing (1950) "Become the dominant player in commercial
aircraft and bring the world into the jet age“
Walt Disney Values
No cynicism Nurturing and promulgation of
"wholesome American values" Creativity, dreams and
imagination Fanatical attention to
consistency and detail Preservation and control of the
Disney "magic"
The Ikea Way - Reading
Read the passage ‘A strong and living corporate culture’ on page 90.
Discuss in groups of four the following questions. What are COMPANY VALUES of Ikea? What are COMPANY POLICIES concerning
welfare for managers, recruitment, and promotion?
How would you describe Ikea employees?
Ikea’s values, policies & staff profile
COMPANYCOMPANYVALUESVALUES
simplicity, humility, thrift, responsibility, enthusiasm,
flexibility, openness
COMPANYCOMPANYPOLICIESPOLICIES
- absence of status symbols; - recruitment of people who share
the company’s values; - Internal promotion;
STAFFSTAFFPROFILEPROFILE
- Strong enough to question and change things if necessary.
- Caring- Human
Ikea’s values, policies & staff profile
The Ikea Way - Discussion
Discuss the meaning of following words and sentences.
We also want people who can cut across our organization. (Para. 3)
To see the person behind the professional.
(Para. 5) Battles are seldom won at the desk. They are
won out in the real world. (Para. 6) The continued success of Ikea rests on the
involvement of individual employees. (Para. 7)
The Ikea Way - Listening
Goran Nilsson, Managing Director of Ikea UK, talks about the company’s corporate culture.
Listen for the first time. Get the general idea.
Listen for the second time. Choose one correct answer for multiple choices questions.
The Ikea Way – Listening 2
Five Ikea managers talk about Ikea and its founder, Ingvar Kamprad.
Listen and decide which core Ikea values each anecdote illustrates.
Vocabulary
Cornerstone 基石 Vitality 活力,生气 Exaggerate 夸张 Humility 谦逊 Thrift 节俭,节约 Unpretentious 谦逊的,开诚布公的 Impulse 推动力 ; 刺激 Rebuke 指责,训斥 Synonymous 同义的 Rest on 依靠 Perceptiveness 感知力,觉察力
Vocabulary
Swedish krona 瑞典克郎 Cost-consciousness 成本意识 Democratic 民主的 Humbleness 谦逊 Pay-off 收益 Figure 合乎情理 Mindset 心态 Initiative 举措 Walking the talk 将言论付诸实践
Vocabulary
Flashy 炫耀的 Career advancement 职业发展 Scandinavian 斯堪的纳维亚的 Management induction 管理人员入职培训 In situ 在原处 / 完好无损