Chapter Communications Idea Exchange Cheryl Wilson, communications manager Kim Schneider,...
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Transcript of Chapter Communications Idea Exchange Cheryl Wilson, communications manager Kim Schneider,...
Chapter Communications Idea ExchangeCheryl Wilson, communications managerKim Schneider, communications editor
How are you communicating?• E-mail• Face-to-face meetings• Fliers/bulletin boards• Chapter website• Newsletter• Social media
Potential solutions:
• Talk about licensure, midlevel providers and other “hot” topics• Explain the issue, how it impacts dental students and
what members can do about it
• Repurpose ASDA national publication articles or blog posts
• Use recent event photos and recaps
Potential solutions:
• Reward contributors with recognition or small prizes (like gift cards)
• Spotlight a different member, faculty or dean each month
• Create an editorial board for your chapter
Potential solutions:
• Hire a local freelancer to build one on a common platform like WordPress
• Poll your members – they might know how!
• Start with the basics and add on the “extras” after the skeleton is strong
• Create a “webmaster” chapter role
Potential solutions:
• Create an operational manual for all chapter positions – including this one
• Ask other chapters for advice through ASDA’s chapter leader listserv
Remember why you communicate –
it will help you succeed:• Inform
• Member benefits, events, info, opportunities
• Persuade• Join now, register, apply for a leadership role
• Build a relationship or reputation• united front, team mentality
Tools from ASDA:
• Gold Crown winners• Chapter leader listserv• How-to guides (coming soon):
• “How to build a website”• “How to use (free) technology to communicate”
• Chapter communications tip sheet