Chapter 9
description
Transcript of Chapter 9
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Chapter 9
Mobile Computing and Commerce
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Learning Objectives
1. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.
2. Describe the mobile computing environment that supports m-commerce (i.e., devices, software, services).
3. Describe the four major types of wireless telecommunications networks.
4. Discuss m-commerce applications in finance.5. Describe m-commerce applications in
shopping, advertising, and provision of content.
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Learning Objectives
6. Discuss the application of m-commerce within organizations and across the supply chain.
7. Describe consumer and personal applications of m-commerce.
8. Understand the technologies and potential application of location-based m-commerce.
9. Describe the major inhibitors and barriers of m-commerce.
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Mobile Commerce: Attributes,Benefits, and Drivers
• mobile commerce (m-commerce, m-business)Any business activity conducted over a wireless telecommunications network or from mobile devices.
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Mobile Commerce: Attributes,Benefits, and Drivers
• ATTRIBUTES OF M-COMMERCE– Ubiquity– Convenience– Interactivity– Personalization– Localization
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Mobile Commerce: Attributes,Benefits, and Drivers• DRIVERS OF M-COMMERCE
– Widespread availability of more powerful mobile devices– The handset culture– The service economy– Vendors’ push– The mobile workforce– Increased mobility– Improved price and performance– Improvement of bandwidth
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Mobile Computing Components and Infrastructure
• wireless mobile computing (mobile computing)Computing that connects a mobile device to a network or another computing device, anytime, anywhere.
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Mobile Computing Components and Infrastructure
• MOBILE DEVICES– personal digital assistant (PDA)
A stand-alone handheld computer principally used for personal information management.
– smartphoneA mobile phone with PC-like capabilities.
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Mobile Computing Components and Infrastructure
• MOBILE COMPUTING SOFTWARE– Mobile Operating System– Mobile Application User Interface– microbrowser
Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements.
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Mobile Computing Components and Infrastructure
– Wireless Application Protocol (WAP)A scripting language used to create content in the WAP environment; based on SML, minus unnecessary content to increase speed.
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Mobile Computing Components and Infrastructure
– Markup Languages• Wireless Markup Language (WML)
A scripting language used to create content in the WAP environment; based on XML, minus unnecessary content to increase speed.
• Extensible Hypertext Markup Language (xHTML)A general scripting language; compatible with HTML; a standard set by W3Consortium.
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Mobile Computing Components and Infrastructure
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Mobile Computing Components and Infrastructure
• MOBILE COMPUTING SERVICES– Short Message Service (SMS)
A service that supports the sending and receiving of short text messages on mobile phones.
– Enhanced Messaging Service (EMS)An extension of SMS that can send simple animation, tiny pictures, sounds, and formatted text.
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Mobile Computing Components and Infrastructure
– Multimedia Messaging Service (MMS)The emerging generation of wireless messaging; MMS is able to deliver rich media.
– Location-Based Services• global positioning system (GPS)
A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth.
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Mobile Computing Components and Infrastructure
– Voice-Support Services• interactive voice response (IVR)
A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system.
• voice portalA Web site with an audio interface that can be accessed through a telephone call.
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Wireless Telecommunications Networks
• personal area network (PAN)A wireless telecommunications network for device-to-device connections within a very short range.
• BluetoothA set of telecommunications standards that enables wireless devices to communicate with each other over short distances.
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Wireless Telecommunications Networks
• wireless local area network (WLAN)A telecommunications network that enables users to make short-range wireless connections to the Internet or another network.
• Wi-Fi (wireless fidelity)The common name used to describe the IEEE 802.11 standard used on most WLANs.
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Wireless Telecommunications Networks
– 802.11bThe most popular Wi-Fi standard; it is inexpensive and offers sufficient speed for most devices; however, interference can be a problem.
– 802.11aThis Wi-Fi standard is faster than 802.11b but has a smaller range.
– 802.11gThis fast but expensive Wi-Fi standard is mostly used in businesses.
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Wireless Telecommunications Networks
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Wireless Telecommunications Networks
• MUNICIPAL WI-FI NETWORKS– WiMax
A wireless standard (IEEE 802.16) for making broadband network connections over a medium-sized area such as a city.
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Wireless Telecommunications Networks
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Wireless Telecommunications Networks
• wireless wide area network (WWAN)A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network.– Physical Topology of a WWAN
• subscriber identification module (SIM) cardAn extractable storage card used for identification, customer location information, transaction processing, secure communications, etc.
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Wireless Telecommunications Networks
– WWAN Communication Bandwidths• 1G
The first generation of wireless technology, which was analog based.
• 2GThe second generation of digital wireless technology; accommodates voice and text.
• 3GThe third generation of digital wireless technology; supports rich media such as video.
• 4GThe expected next generation of wireless technology that will provide faster display of multimedia.
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Wireless Telecommunications Networks
– WWAN Communication Protocols• Frequency Division Multiple Access (FDMA)• Time Division Multiple Access (TDMA)• Code Division Multiple Access (CDMA)
– WWAN Network Systems• Global System for Mobile Communications (GSM)
An open, nonproprietary standard for mobile voice and data communications.
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Mobile Financial Applications
• MOBILE BANKING AND FINANCIAL SERVICES
• WIRELESS ELECTRONIC PAYMENT SYSTEMS– Wireless Bill Payments– Closing the Digital Divide
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Mobile Shopping, Advertising, and Content Provision
• WIRELESS SHOPPING• MOBILE AND TARGETED ADVERTISING• mobile portal
A customer interaction channel that aggregates content and services for mobile users.
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Mobile Enterprise and Supply Chain
• SUPPORT OF MOBILE EMPLOYEES– Mobile Office– Sales Force Mobilization and Automation– Worker Support in Retailing– Support in Operations– Job Dispatch– Maintenance and Repair at Remote Sites
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Mobile Enterprise and Supply Chain
• SUPPORTING OTHER TYPES OF WORK• CUSTOMER AND PARTNER SUPPORT• B2B M-COMMERCE AND SUPPLY CHAIN
MANAGEMENT
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Mobile Consumer Services
• MOBILE ENTERTAINMENT– Music and Video– Mobile Games– Mobile Gambling
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Location-Based Mobile Commerce
• location-based m-commerceDelivery of m-commerce transactions to individuals in a specific location, at a specific time.
– Five key factors for services provided :1. Location2. Navigation3. Tracking4. Mapping5. Timing
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Location-Based Mobile Commerce
• THE TECHNOLOGY FOR L-COMMERCE– Global Positioning System
• GEOGRAPHICAL INFORMATION SYSTEM AND GPS– Geographical information system (GIS)
A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) information.
– GPS/GIS Applications
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Location-Based Mobile Commerce
• LOCATION-BASED ADVERTISING• telematics
The integration of computers and wireless communications to improve information flow using the principles of telemetry.
• OTHER APPLICATIONS OF LOCATION-BASED SYSTEMS
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Location-Based Mobile Commerce
• BARRIERS TO LOCATION-BASED M-COMMERCE– Accuracy of devices– The cost-benefit justification– Limited network bandwidth– Invasion of privacy
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Security and Other Implementation Issues in M-Commerce
• M-COMMERCE SECURITY ISSUES• TECHNOLOGICAL BARRIERS TO M-
COMMERCE• ETHICAL, LEGAL, AND HEALTH ISSUES IN
M-COMMERCE
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Security and Other Implementation Issues in M-Commerce
– Technical Limitations of Mobile Computing
• Insufficient bandwidth• Security standards• Power consumption• Transmission interferences• GPS accuracy• WAP limitations• Potential health hazards• Human–computer interface• Complexity
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Managerial Issues
1. What’s our timetable?2. Is it real or just a buzzword?3. Is an all-in-one device a winner?4. Which system to use?5. Which will win the wireless race: WiMax, Wi-
Fi, or 3G?6. Which applications first?
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Summary
1. M-commerce, its value-added attributes, and its fundamental drivers.
2. The mobile computing environment that supports m-commerce.
3. Wireless telecommunications networks. 4. Finance applications.
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Summary
5. Shopping, advertising, and content-providing applications.
6. Enterprise and SCM applications.7. Consumer applications.8. Location-based commerce.9. Security and other implementation issues.