Chapter 8-1. Chapter 8-2 CHAPTER 8 Pricing Managerial Accounting, Fifth Edition.
Chapter 8
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Transcript of Chapter 8
MASLOW’S HIERARCHY OF NEEDS
ABOUT MASLOW
• The idea of hierarchy of needs came about in 1943 in a paper called “A Theory of Human Motivation.” • People are motivated to fulfill the basic need
before they move on to the other needs. • An example is if you need food you will do
anything to get food before you think about being in a secure environment.
PHYSIOLOGICAL NEEDS
• These are also know as the primary needs.• Things that you MUST have live. • Food, water, air, and sleep are some of the needs
you have to have to live.• Maslow believed these are the basic and
instinctive needs.
SECURITY NEEDS
• The needs for this category are the needs for humans to be safe and secure. • They are important but not has important as the
physiological needs. • Examples are putting a roof over you head or
knowing that you have a steady job.
SOCIAL NEEDS
• You could probably guess what these are. • Being loved, belonging, and affection.• Having friends and a family will help you fill this
desired need. • This can also be opening up to work with one
another.
ESTEEM NEEDS
• When you reach Esteem, it becomes very important to your life. • This involves self-esteem, personal worth,
accomplishment, and social recognition. • A lot of people view personal worth as what
people say to them instead of looking at themselves.
SELF-ACTUALIZING NEEDS
• This is the highest level and the last one that you reach. • The needs are personal growth, do not care what
others think, and accomplishment.• This is where you max out your potential.• The better you are the
better the society becomes.
SOURCES
• http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm• http://
changingminds.org/explanations/needs/maslow.htm• http://
www.umsl.edu/services/ctl/DEID/destination2adultlearning/maslow.pdf