Chapter 7 : Intranet and Extranet

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    Chapter 7

    Intranet and Extranet

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    Intrabusiness E-Commerce

    at Toshiba America

    Problem

    Intranet doubled as dealer extranet

    300 dealers needed parts quicklyOrders placed by phone or fax by 2:00 inorder to have next-day delivery

    Shipping fees expensive

    Cumbersome order-entry system created in1993 with no significant improvement

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    Intrabusiness E-Commerce

    at Toshiba America

    Solution1997, Toshiba created a Web-based order-entrysystem using extranet/intranet

    Dealers lace orders for parts until 5:00 for next-day deliverymatter of hours to shipping

    Physical warehouse in Memphis, TN near FedExheadquarters ensures quick delivery

    Dealers also:Check accounts receivable balances

    Pricing arrangements

    Read service bulletins, etc.

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    Figure 7-1

    Toshibas Customer Service Process

    Source: Compiled from Jones(1998). Used by permission.

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    Intrabusiness and

    Business-to-Employee (B2E) E-commerce (cont.)

    Between and among corporate employees

    Large organizations have classified ads on the

    intranet where employees can buy and sellproducts and services from each other

    Especially popular in universities

    Interconnect their intranets to increase

    exposure

    Employees collaborate and communicate usingEC technologies

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    Architecture of the Internet, Intranet

    and Extranet

    THE INTRANET is a public and global communicationnetwork that provides direct connectivity to anyone over a localarea network (LAN) or Internet Service Provider (ISP). TheInternet is a public network that is connected and routed over

    gateways.An Intranet is a corporate LAN or WAN that uses Internettechnology and is secured behind companys firewalls.

    THE EXTRANET: An extranet, or extended intranet, uses the

    TCP/IP protocol networks of the Internet, to link intranets indifferent locations.

    Extranet provide secured connectivity between a corporationsintranets and the intranets of its business partners, materialssuppliers, financial services, government, and customers.

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    Characteristics of the INTERNET,

    Intranet and Extranet

    NetworkType

    Typical Users Access Type ofInformation

    Internet Any individual with dial-

    up access or LAN

    Unlimited public:

    no restrictions

    General, public,

    and advertorial

    Intranet Authorized employeesonly

    Private andrestricted

    Specific,corporate, andproprietary

    Extranet Authorized groups fromcollaborating companies

    Private andauthorized outsidepartners

    Shared inauthorizedcollaboratinggroups

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    Intranets

    Intranetnetwork architecture designed to serveinternal informational needs of a company using Webconcepts and tools

    To build an intranet, we need Web server, browsers,web publishing tools, back-end databases, TCP/IPnetworks (LAN or WAN), and firewall.

    Provides:

    Internet capabilities

    Search engines

    Tools for communication and collaboration

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    Intranets (cont.)

    Cost of converting an existing networksystem to internal Web is relatively low

    Fairly safe within company firewalls

    Employees can get out on the Web easily

    Outsiders cannot get into the intranet

    Change organizational structures andprocedures, help reengineer corporations

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    Figure 7-2

    Architecture of an Intranet

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    Intranet Functionalities

    Intranet functionalities

    Corporate/department/individual Web pages

    Web-based database access for ease of use

    Search engines, indexing engines, directoriesassisted by keyword search

    Integration with EC: interface with Internet-based electronic sales and purchasing

    Interactive communication

    Chatting

    Audio support

    Videoconferencingwww.prestonians.webnode.com

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    Intranet Functionalities (cont.)

    Document distribution and workflow

    Web-based downloading

    Routing of documents

    Groupware including

    Enhanced e-mail

    Bulletin boards

    Screen sharing

    Other group support tools

    Conduit for computer-based telephony system

    Extranet: linking geographically dispersed branches,customers, and suppliers to authorized sections ofintranets creates happier customers, more efficientsuppliers, and reduced staff costs.www.prestonians.webnode.com

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    Electronic Commerce Technologies

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    Intranet Applications

    Intranet application areas

    Electronic commerce

    Customer serviceSearch and access to documents

    Personalized information

    Enhanced knowledge sharingEnhanced group decision and businessprocesses

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    Intranets Applications (cont.)

    Intranet application areas (cont.)

    Empowerment

    Virtual organizations

    Software distributionDocument management

    Project management

    Training

    Enhanced transaction processing

    Paperless information delivery

    Improved administrative processes

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    Intranet Functionalities

    Industry-specific intranet solutionsClassified by industry instead of technology

    Development of business models is a criticalconcern for managerial success of intranets

    Top 100 intranet/extranet solutions classifications

    Financial services

    Information technologyManufacturing

    Retail

    Services

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    Intranet Application (Case Studies)

    Intranet case studies

    Moen-connected ERP

    Compaq Computer Corp.investment assistant

    Silicon Graphics, Inc.share huge internal Websites

    Coopers & Lybrandshare knowledge amongcorporate employees

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    Extranets

    Extranet combine the privacy and securityof intranets with the global reach of the

    Internet, granting access to outsidebusiness partners, suppliers, andcustomers to a controlled portion of theenterprise network.

    Extranets are becoming the majorplatforms for B2B EC replacing orsupplementing EDI.

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    The Structure of Extranets

    ELEMENTS OF EXTRANETExtranets are comprised of a wide variety of componentsand participants, and there are several possibleconfigurations. These include intranet, Web servers,

    Firewall, ISPs tunneling technology, interface softwareand business applications.

    The tunneling means that data transmission across theinternet can be made secure by authenticating andencrypting all IP packets.

    Extranets are configured by two basic methods:

    They can be implemented using a direct leased line withfull control over it, linking all intranets.

    A secure link (tunnel) can be created across the Internet,which can be used by the corporation as a VPN, usually ata much lower cost.

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    Extranet Products and Services

    Four Categories of extranet products and services.

    1. Extranet development tools: to design extranet servers, a client-base, security, EC applications, and electronic catalogs.

    2. Extranet hosting and network connectivity: provide secure ISPconnections to Internet back bones and host extranet services forcorporations.

    3. Extranet services provide extranet design expertise with proprietarytools or turnkey services for building and operating extranet-based

    services for corporate clients.4.Virtual private networks: provide components specifically design

    for connecting remote operators and creating IP WANs forcorporations

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    Extranet tools and Services Providers

    1. Consultants

    2. Developers

    3. System integration

    4. Internet service provider

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    Applications of Extranets

    BENEFITS OF EXTRANETS

    1. Enhanced communication

    Improved internal communication

    Improved business partnership channelsEffective marketing, sales and customer support

    Collaborative activities support

    2. Productivity enhancements

    Just-in-time information delivery

    Reduction of information overload

    Productivity collaboration between work groups

    Training on demand

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    Applications of ExtranetsBENEFITS OF EXTRANETS (Cont.)

    3. Business enhancementsFaster time to market

    Simultaneous engineering potential

    Lower design and production costsImproved client relationships

    New business opportunities

    4. Cost reduction

    Reduced errorReduced travel and meeting

    Improved comparison shopping

    Reduced administrative and operational costs

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    Applications of ExtranetsBENEFITS OF EXTRANETS (Cont.)

    5. Information deliveryLow-cost publishingLeveraging of legacy systems

    Standard delivery systemsEase of maintenance and implementationElimination of paper publishing and mailing costs.

    INDUSTRY SPECIFIC EXTRANET SOLUTIONSThe application of extranets are classified byindustry. The popularly applied industries areinformation services, computers, financial services,travel, Industry/ manufacturing, business and

    professional, real estate and customers.www.prestonians.webnode.com

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    Managerial Issues

    Find business opportunities by utilizing theintranet and extranet

    Analyze whether the connectivity requirementsuits the intranet or extranet

    Plan the most secure and economical choice forimplementation

    Select the best outsourcers for implementationSelling the intranet

    Finding intranet applications

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