Chapter 6 sherwin labrador
3
CONSUMER CHARACTERISTICS Represented by Family Grandparents/Cultural Siblings/Social Parents/Personal
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Transcript of Chapter 6 sherwin labrador
![Page 1: Chapter 6 sherwin labrador](https://reader036.fdocuments.in/reader036/viewer/2022062514/558d4319d8b42a39318b4579/html5/thumbnails/1.jpg)
CONSUMER CHARACTERISTICSRepresented by Family
Grandparents/Cultural Siblings/Social
Parents/Personal
![Page 2: Chapter 6 sherwin labrador](https://reader036.fdocuments.in/reader036/viewer/2022062514/558d4319d8b42a39318b4579/html5/thumbnails/2.jpg)
CONSUMER PSYCHOLOGYRepresented by Friends, School, Organization, etc
School/PerceptionFriends/Motivation
Teacher/Learning Media/Memory
![Page 3: Chapter 6 sherwin labrador](https://reader036.fdocuments.in/reader036/viewer/2022062514/558d4319d8b42a39318b4579/html5/thumbnails/3.jpg)
Consumer Psychology
Consumer Characteristics
MODEL OF CONSUMER BEHAVIOR
Marketing & other Stimuli Buying & Purchase Decision