Chapter 5. Textbook Definition Thoene Definition Motivation Homeostasis Self-improvement.
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Transcript of Chapter 5. Textbook Definition Thoene Definition Motivation Homeostasis Self-improvement.
Chapter 5
Textbook Definition Thoene Definition
Motivation Homeostasis Self-improvement
Maslow’s Hierarchy
Particular Need Utilitarian Hedonic
Source: http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp
Consumer Involvement Moderating variable Different types
Product involvement Product enthusiasts
Shopping involvement Situational involvement Enduring involvement Emotional involvement
Source: www.insidesocal.com
Emotions Psychobiological Visceral
Cognitive Appraisal Theory Anticipation
appraisal Agency appraisal Equity appraisal Outcomes
Mood Effects
Mood-congruent Effects
Affect
Measuring Moods Autonomic
measures Examples:
Self-report PANAS PAD
Why do people act differently to the same situation? Personality
Bad service Involvement
Movies Flow
Shopping, gaming Emotional
expressiveness Emotional
intelligence
Semantic Wiring Emotions and schema
are tied together Mood-congruent recall
Autobiographical Nostalgia (1980s)
Schema-based affect
Emotional contagion Emotional labor