CHAPTER 22, SECTION 2 THE AFFLUENT SOCIETY. DID YOU KNOW! DURING THE 1950’S SUBURBAN NEIGHBORHOODS...
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Transcript of CHAPTER 22, SECTION 2 THE AFFLUENT SOCIETY. DID YOU KNOW! DURING THE 1950’S SUBURBAN NEIGHBORHOODS...
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CHAPTER 22, SECTION 2THE AFFLUENT SOCIETY
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DID YOU KNOW!• DURING THE 1950’S
SUBURBAN NEIGHBORHOODS WERE USUALLY FILLED WITH PEOPLE WHO WERE ALIKE.
• THIS CONFORMITY OFTEN LED TO DISCRIMINATION OF PEOPLE WHO SEEMED DIFFERENT BECAUSE OF THEIR RACE OR RELIGION.
• SOMETIMES SUBURBAN RESIDENTS REFUSED TO SELL THEIR HOMES TO MINORITY FAMILIES.
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A. AMERICAN ABUNDANCE• IN 1958, ECONOMIST JOHN
KENNETH GALBRAITH PUBLISHED THE AFFLUENT SOCIETY, IN WHICH HE CLAIMED THAT THE U.S. AND SOME OTHER INDUSTRIALIED NATIONS HAD CREATED AN “ECONOMY OF ABUNDANCE.”
• NEW BUSINESS TECHNIQUES AND IMPROVED TECHNOLOGY HAD PRODUCED A STANDARD OF LIVING NEVER BEFORE THOUGHT POSSIBLE.
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THE SPREAD OF ABUNDANCE
• AS THE MECHANIZATION OF FARMS AND FACTORIES INCREASED, MANY AMERICANS BEGAN WORKING WHITE-COLLAR JOBS, SUCH AS SALES AND MANAGEMENT.
• IN 1956, FOR THE FIRST TIME, WHITE-COLLAR WORKERS OUTNUMBERED BLUE-COLLAR WORKERS. PEOPLE WHO PERFORM PHYSICAL LABOR IN INDUSTRY.
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MULTINATIONALS AND FRANCHISES
• WHITE-COLLAR EMPLOYEES GENERALLY WORKED FOR LARGE CORPORATIONS, SOME OF WHICH EXPANDED INTO OVERSEAS CORPORATIONS.
• MULTINATIONAL CORPORATIONS WERE LOCATED CLOSE TO IMPORTANT RAW MATERIALS AND USED CHEAPER LABOR FORCES, MAKING THEM MORE COMPETITIVE.
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MULTINATIONALS AND FRANCHISES
• THE 1950’S ALSO HAD AN INCREASE IN FRANCHISES, IN WHICH A PERSON OWNS AND OPERATES ONE OR SEVERAL STORES OF A CHAIN OPERATION.
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THE ORGANIZATION MAN
• COOPERATE LEADERS WANTED EMPLOYEES WHO COULD CONFORM TO COMPANY STANDARDS.
• IN THE 1950’S BOOK, THE LONELY CROWD, SOCIOLOGIST DAVID RIESMAN ARUED THAT THE “INNER DIRECTED” MAN WAS GIVING WAY TO THE OTHER”OTHE-DIRECTED MAN.”
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THE ORGANIZATION MAN
• HIS CONCERNS REGARDED COMPANY APPROVAL OUTWEIGHING PERSONAL VALUES.
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THE NEW CONSUMERISM
• THE RISE IN LUXURY PRODUCTS LED TO THE GROWTH OF MORE SOPHISTICATED ADVERTISING.
• THE ADVERTISING INDUSTRY BECAME THE FASTEST GROWING INDUSTRY IN THE U.S.
• UTILIZED NEW MARKETING TECHNIQUES TO SELL PRODUCTS.
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THE GROWTH OF SUBURBIA
• ADVERTISERS TARGETED THEIR ADS TOWARDS CONSUMERS WHO HAD MONEY TO SPEND.
• MANY OF THESE CONSUMERS LIVED IN THE NATION’S GROWING SUBURBS THAT GREW UP AROUND CITIES.
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THE GROWTH OF SUBURBIA
• LEVITTOWN, NEW YORK, ONE OF THE COUNTRIES EARLIET SUBURBS, WAS MASS-PRODUCED RESIDENTIAL COMMUNITY SPEARHEADED BY BILL LEVITT.
• BETWEEN 1947 AND 1951, OTHER LEVITTOWN-TYPE COMMUNITIES WERE BUILT OVER THE U.S.
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THE GROWTH OF SUBURBIA
• THE SUBURBS CAME TO SYMBOLIZE THE AMERICAN DREAM, WHILE OTHERS SAW IT AS ANOTHER EXAMPLE OF AMERICAN CONFORMITY.
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VIDEO
https://www.youtube.com/watch?v=wT_A9PFOY18
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B. THE 1950’S FAMILY
• THE 1950’S CHANGED AMERICAN FAMILIES AS FAMILIES GREW LARGER AND WOMEN ENTERED THE WORKFORCE.
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THE BABY BOOM
• THE PERIOD BETWEEN 1945 AND 1961 IS KNOWN AS BABY BOOM, IN WHICH 65 MILLION CHILDREN WERE BORN IN THE U.S.
• MANY YOUNG COUPLES HAD DELAYED MARRIAGE UNTIL AFTER THE WAR AND WERE NOW READY TO MARRY AND BEGIN A FAMILY.
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THE BABY BOOM
• OTHER FACTORS IN THIS BOOM WERE THE GI BENEFITS THAT ENCOURAGED THE GROWTH OF FAMILIES, AND TELEVISION AND MAGAZINES PROMOTING PREGNANCY AND LARGE FAMILIES.
• IN THE 1950’S ALTHOUGH MANY WOMEN WERE EXPECTED TO REMAIN AT HOME, THE NUMBER OF WOMEN WHO HELD JOBS OUTSIDE THE HOME INCREASED.
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C. TECHNOLOGICAL BREAKTHROUGHS
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ADVANCES IN ELECTRONICS
• IN 1946, SCIENTIST WORKING FOR THE U.S. ARMY DEVELOPED ONE OF THE EARLIEST COMPUTERS.
• IT WAS CALLED ENIAC (ELECTRONIC NUMERICAL INTEGRATOR AND COMPUTER), AND IT MADE MILITARY CALCULATIONS.
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ADVANCES IN ELECTRONICS
• LATER, A NEWER MODEL CALLED UNIVAC (UNIVERSAL AUTOMATIC COMPUTER) COULD HANDLE BUSINESS DATA AND LED TO THE COMPUTER REVOLUTION.
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MEDICAL MIRACLES
• IN THE 1950’S THERE WERE MANY MEDICAL BREAKTHROUGHS SUCH AS THE DEVELOPMENT OF ANTIBIOTICS; NEW DRUGS FOR ARTHRITIS, DIABETES, CANCER, AND HEART DISEASE; AND ADVANCES IN SURGICAL TECHNIQUES.
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MEDICAL MIRACLES
• POLIO EPIDEMICS SWEPT THE NATION IN THE 1940’S AND 1950’S.
• JONAS SALK DEVELOPED AN INJECTABLE VACCINE THAT PREVENTED POLIO.
• NEW CASES OF POLIO DRAMATICALLY DECLINED.
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MEDICAL MIRACLES
• AMERICAN SCIENTIST ALBERT SABIN LATER DEVELOPED AN ORAL VACCINE FOR POLIO, CAUSING THE THREAT OF POLIO TO DISAPPEAR IN THE U.S.
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VIDEO
• https://www.youtube.com/watch?v=E3tSz8yyYWM
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CONQUERING SPACE
• THE SOVIET UNION LAUNCHED THE WORLD’S FIRST SPACE SATELLITE, SPUTNIK, IN OCTOBER 1957.
• THE U.S. LAUNCHED IT’S OWN IN JANUARY 1958
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CONQUERING SPACE
• MEANWHILE, AMERICAN ENGINEERS WERE MAKING COMMERCIAL PLANES SMOOTHER AND FASTER.
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VIDEO
• https://www.youtube.com/watch?v=04xoyP9Tw20