Chapter 21 Tapping Into Global Markets
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Transcript of Chapter 21 Tapping Into Global Markets
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TOP 10 Learning Questions for:
Chapter 21 - Tapping Into Global Markets
Martin Dominic Reyes03 September 2010
http://martsreyes.blogspot.com
![Page 2: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/2.jpg)
1. Deciding how to _____ a country is a major decision in International Marketing.
A. PenetrateB. OccupyC. TapD. EnterE. Win
2http://martsreyes.blogspot.com
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Major Decisions in International Marketing
Deciding whether to go Deciding which markets to enter Deciding how to enter Deciding on the marketing program Deciding on the marketing organization
![Page 4: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/4.jpg)
1. Deciding how to _____ a country is a major decision in International Marketing.
A. PenetrateB. OccupyC. TapD. EnterE. Win
4http://martsreyes.blogspot.com
![Page 5: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/5.jpg)
2. _____ speak about the disadvantages of Global Marketing.
A. CulturesB. LanguagesC. DifferencesD. ReligionsE. Politics
5http://martsreyes.blogspot.com
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http://martsreyes.blogspot.com
Disadvantages of Global Marketing
Differences in consumer needs, wants, usage patterns
Differences in consumer response to marketing mix
Differences in brand development process
Differences in environment
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2. _____ speak about the disadvantages of Global Marketing.
A. CulturesB. LanguagesC. DifferencesD. ReligionsE. Politics
7http://martsreyes.blogspot.com
![Page 8: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/8.jpg)
3. Which of the following is not part of the Levels of Product Adaptation?
A. Production of retailer versionsB. Production of city versionsC. Production of territorial versionsD. Production of country versionsE. Production of regional versions
8http://martsreyes.blogspot.com
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Levels of Product Adaptation
Regional version
Country version
City version
Retailer version
![Page 10: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/10.jpg)
3. Which of the following is not part of the Levels of Product Adaptation?
A. Production of retailer versionsB. Production of city versionsC. Production of territorial versionsD. Production of country versionsE. Production of regional versions
10http://martsreyes.blogspot.com
![Page 11: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/11.jpg)
4. The following are types of Direct Exporting except for:
A. Channeling thru E-marketingB. Domestic-based export department C. Overseas branchD. Travelling sales representativesE. Foreign-based agents
11http://martsreyes.blogspot.com
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Direct Exporting Methods
Domestic-based export department Overseas sales branch or subsidiary Traveling export sales representatives Foreign-based distributors or agents
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4. The following are types of Direct Exporting except for:
A. Channeling thru E-marketingB. Domestic-based export department C. Overseas branchD. Travelling sales representativesE. Foreign-based agents
13http://martsreyes.blogspot.com
![Page 14: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/14.jpg)
5. Which is false?
A. A global firm is one that operates in more than one country.
B. Deciding which markets to enter is a major decision in International Marketing.
C. Advanced countries such as Russia and Brazil are saturated.
D. Countries with huge population like China and India are key developing markets.
E. Exporting makes a company a global brand.
14http://martsreyes.blogspot.com
![Page 15: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/15.jpg)
5. Which is false?
A. A global firm is one that operates in more than one country.
B. Deciding which markets to enter is a major decision in International Marketing.
C. Advanced countries such as Russia and Brazil are saturated.
D. Countries with huge population like China and India are key developing markets.
E. Exporting makes a company a global brand.
15http://martsreyes.blogspot.com
![Page 16: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/16.jpg)
6. Which is True?
A. First stage in internationalization is having no regular export activities.
B. Whole-channel concept of international marketing ends with channels within nations.
C. Travelling sales representatives are walking foreign brands.
D. Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.
E. Economies of scale is a disadvantage in Global Marketing.
16http://martsreyes.blogspot.com
![Page 17: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/17.jpg)
6. Which is True?
A. First stage in internationalization is having no regular export activities.
B. Whole-channel concept of international marketing ends with channels within nations.
C. Travelling sales representatives are walking foreign brands.
D. Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.
E. Economies of scale is a disadvantage in Global Marketing.
17http://martsreyes.blogspot.com
![Page 18: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/18.jpg)
7. Language setting on cellular phones is an example of:
18
A. Production of retailer versionsB. Production of city versionsC. Production of territorial versionsD. Production of country versionsE. Production of regional versions
![Page 19: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/19.jpg)
7. Language setting on cellular phones is an example of:
19
A. Production of retailer versionsB. Production of city versionsC. Production of territorial versionsD. Production of country versionsE. Production of regional versions
http://martsreyes.blogspot.com
![Page 20: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/20.jpg)
8. The fad in today’s global marketing scene:
A. OutsourcingB. FranchisingC. LicensingD. PartnershipE. Mergers
20http://martsreyes.blogspot.com
![Page 21: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/21.jpg)
8. The fad in today’s global marketing scene:
A. OutsourcingB. FranchisingC. LicensingD. PartnershipE. Mergers
21http://martsreyes.blogspot.com
![Page 22: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/22.jpg)
9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:
A. Political environmentB. Value of moneyC. Gender dominanceD. Views on religionE. Weather condition
22http://martsreyes.blogspot.com
![Page 23: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/23.jpg)
9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:
A. Political environmentB. Value of moneyC. Gender dominanceD. Views on religionE. Weather condition
23http://martsreyes.blogspot.com
![Page 24: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/24.jpg)
10. Companies planning to introduce their products in the Middle East should primarily consider:
A. Packaging B. BrandingC. Advertising D. LabelingE. Pricing
24http://martsreyes.blogspot.com
![Page 25: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/25.jpg)
10. Companies planning to introduce their products in the Middle East should primarily consider:
A. Packaging B. BrandingC. Advertising D. LabelingE. Pricing
25http://martsreyes.blogspot.com
![Page 26: Chapter 21 Tapping Into Global Markets](https://reader034.fdocuments.in/reader034/viewer/2022042606/54638ca7af79590c328b4a37/html5/thumbnails/26.jpg)
Chapter 21 - Tapping Into Global Markets
Martin Dominic Reyes03 September 2010
http://martsreyes.blogspot.com