Chapter 2The Ethics of Public Speaking

By A. Chulamani ChantarawandiA. Autcha Sudhankitara (A.Jig)

CA2003 Presentation Technique

The course material is for non-commercial use only.Any public display, adaptation and distribution of the material is not allowed for any purposes.

• Speakers should be able to apply the principles of ethics in speaking and listening.

• Speakers should learn how to avoid plagiarism

Objectives

• Standards used to discriminate between right and wrong, good and bad, in thought and action.

Definition of Ethics

• All parties in the communication process have ethical responsibilities.

• Ethical speakers and listeners posses attitudes and standards that pervade their character and guide their actions before, during, and after their speaking and listening.

Principles of Ethics

Ethical SpeakingSix Guidelines to help when making decisions:1. Speak to benefit your listeners2. Speak up about topics you consider important3. Choose topics that promote positive ethical values4. Use truthful supporting material and valid reasoning5. Consider the consequences of your words and actions6. Strive to improve your public speaking

Ethical ListeningFour basic principles:1. Seek exposure to well-informed speakers2. Avoid prejudging speakers or their ideas3. Evaluate the speaker’s logic and credibility4. Beware of the consequences of not listening

carefully

Fair Use Provision

Section of U.S. copyright law allowing limited noncommercial use of copy-

righted materials for teaching, criticism, scholarship, research, or

commentary.

Fair Use Guidelines (cont.)

Ask these four questions:1. What is the purpose and character of the use?2. What is the nature of the work to be used?3. How much of the work will you use?4. What effect would your use have on the market

value of the work?

Plagiarism

The unattributed use of another’s ideas, words, or pattern of

organization.

Intentional Plagiarism

The deliberate, unattributed use of another’s ideas, words, or pattern of organization.

e.g. self plagiarism (recycling your own work)

Unintentional Plagiarism

The careless or unconscious unattributed use of another’s ideas, words, or pattern of organization.

e.g. improper or misleading credit given

Plagiarism (cont.)

Five simple rules:1. Take clear and consistent notes while researching2. Record complete source citations3. Clearly indicate in your speech any words, ideas,

examples, or organizational structures that are not your own

4. Use your own words, language style, and thought structure when paraphrasing

5. When in doubt, cite the source

Effective & Ethical ParaphrasingPurdue University Online Writing Lab (OWL)

• Read the original passage for understanding• Set aside original and paraphrase• Write a reminder about use in speech • Compare paraphrase to original• Use quotes when borrowing exactly• Record the source for delivery

Source: http://colinpurrington.com/wp-content/uploads/2013/03/plagiarism-examples.jpg

Source: http://j-rad.ca/wp-content/uploads/2008/10/harper_harris_speeches1.png

Civility

Communication behaviors that reflect respect for others and foster harmonious and productive

relationships

Civility in the Classroom

• Speak with civility– Have good motives– Prepare and assess what you will say– Respect your listeners– Speak with conviction– Encourage the other side to be heard– Welcome feedback

Civility in the Classroom (cont.)

• Listen with civility– Give speakers your full attention– Expect to learn something– Evaluate the merits of the speaker’s ideas and

supporting material– Provide the speaker constructive feedback

Ad Work

Graphic Design

Graphic Design

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Graffiti to Store Signage

Graffiti Letter Style

Two Clothing Brands

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Comic

Jaws Tshirt Design

Art Photography used by Adult Company

Website

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What’s The Take Home Message?

• Ethics refers to right and wrong• Speakers and listeners must consider the

principles of ethics• Speakers must be aware of the fair use

guidelines• Speakers and listeners must be aware of

plagiarism• Speakers and listeners must create civility in

the classroom