Chapter 18 remember this concept
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MASTERING CONCEPT IN MANAGING MASS COMMUNICATION By: Abigail Fonte REMEMBER THIS!
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Transcript of Chapter 18 remember this concept
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MASTERING CONCEPT IN MANAGING MASS COMMUNICATION
By: Abigail Fonte
REMEMBER THIS!
![Page 2: Chapter 18 remember this concept](https://reader030.fdocuments.in/reader030/viewer/2022013003/54c0f89b4a7959a8138b456f/html5/thumbnails/2.jpg)
CONCEPT 2
Advertising Objectives
The REASONS why we doAdvertising
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ADVERTISING OBJECTIVES4 Advertising Purpose:
Inform
Persuade
Remind
Reinforce
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WHAT ARE YOUR PURPOSE?
Think about the reason why…
…. to build a good communication….
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WHAT ARE YOU COMMUNICATING?
INFORMATION . . . INFORMATIVE
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WHAT ARE YOU COMMUNICATING?
PUSH >>>>>>> PERSUASIVE
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WHAT ARE YOU COMMUNICATING?
CALENDARS ……. REMINDER
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WHAT ARE YOU COMMUNICATING?
STEEL OR SUPPORT …… REINFORCEMENT
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WHY WE ADVERTISE?
4 Advertising Purpose:
Inform
Persuade
Remind
Reinforce
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