Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

12
Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

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Transcript of Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Page 1: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Chapter 14: The Campaign Process

What do you think of when you hear the word campaign?

Page 2: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Nature of Modern Campaigns Nomination campaign aimed at winning primary

Ends at party convention

Dem: Charlotte, NC

GOP: Tampa, FL

General election campaign aimed at winning general election

Moving to the center

Page 3: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Candidate and Staff

Candidates run for a number of reasons – what are they?

Public scrutiny

Campaign Staff:

Led by campaign manager

Finance chair, pollster, Internet team, communications director, direct mailer, press secretary

Volunteers focus on canvassing and get out the vote (GOTV)

Students?

Outside consultants (campaign, media) may be hired

Page 4: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Obama’s Campaign Organization

Page 5: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

The Role of the Media

Media can be paid or free; new media blur the line

Paid media usually takes the form of spot ads Controlled by the campaign

Types of ads: negative, positive, contrast, or inoculation

Free media is usually news coverage Difficult for the campaign to control

New media: Internet, blogs, e-mail, phone messages, Twitter, Facebook

Debates 1960: 1st televised debate (Kennedy vs. Nixon)

Page 6: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Campaign Commercials

http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy

The more things change, the more they stay the same:

http://www.livingroomcandidate.org/commercials/1952/never-had-it-so-good

http://www.livingroomcandidate.org/commercials/1976/peace

http://www.livingroomcandidate.org/commercials/1976/south

http://www.livingroomcandidate.org/commercials/2000/hopeful

http://www.livingroomcandidate.org/commercials/2008/something

http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy
http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy
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2008 Presidential Election

Party nomination battles were long and contentious

Conventions held in Denver (D) and St. Paul (R)

Dems nominate Barack Obama and Joe Biden

GOP nominates John McCain and Sarah Palin

Three presidential debates (one vice-presidential)

Obama won the popular vote 53%-46%

Obama won electoral college 365-173

Key issue of the 2008 campaign: the economy

Page 8: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

2008 Horserace

Page 9: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

2008 Electoral Map

Page 10: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?
Page 11: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

2008 Election Analysis

Obama made gains in South and West

Voter turnout was as high as it had been since 1964

Obama’s choice not to use public financing helped him

African Americans, women and youth went for Obama

Page 12: Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

Coming up…

The Rules of the Game: Campaign Finance


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