Chapter 13

Lecture and Resource SlidesBCOM 3e, Lehman & DuFrene

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Chapter 13

Preparing Résumés and Application Letters

Learning Objectives1. Prepare for employment by considering relevant

information about yourself as it relates to job requirements.

2. Identify career opportunities using traditional and electronic methods.

3. Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.

4. Utilize employment tools other than the résumé that can enhance employability.

5. Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.

Learning Objective 1

Prepare for employment by considering relevant information about yourself as it relates to job requirements.


Process of Applying for a Job

Continued


Process of Applying for a Job (cont.)


Identify career opportunities using traditional and electronic methods.


Sources for Identifying Career Opportunities


Using Electronic Sources

• Use career sites to learn about ______ of job search

• Use corporate sites to learn about the ________

• Find out what _______ ____ a company is seeking

• Network ___________ with potential employers

phases

company

specific

electronically

skills


Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.


Standard Parts of a Résumé


Preparing a Print (Designed) Résumé

• Develop appealing format that _________ ____________

• Format for quick, ____ reading• Create an appealing ______• Consider adding a statement of

your ________ and _________

qualifications

easy

output

creativity originality

highlights


Selecting an Organizational Plan for a Résumé


Types of Electronic Submissions


Preparing Electronic Postings

• Know postings are not ____________• Prepare a professional submission that ________

____________ precisely• Send résumé in requested format:─______- résumé — text résumé pasted below

email cover message─Text résumé — ASCII or RTF format that removes

___________─Attachment saved as word processing file

• Include _________ summary after identification section

confidentialfollows

Inline

formatting

keyword

instructions


Preparing a Scannable Résumé

• Use popular, nondecorative typefaces• Use 10- to 14-point font• Do not include italics, underlining, open

bullets, or graphic lines/boxes• Use ample white space• Print on one side of white, standard-size paper• Do not fold or staple


Making a Résumé Search Friendly

• Place name as first item on every page

• Add powerful keywords in separate section– Capitalize first letter of each keyword– Begin with most important, work in reverse– Use only 80 keywords

• Support keywords in résumé body


Utilize employment tools other than the résumé that can enhance employability.


A Professional Portfolio . . .

• Illustrates past activities, projects, and accomplishments

• Can be easier to organize and transport if presented digitally

• Must show clear understanding of audience needs and your qualifications


Electronic Portfolio: Post on Your Website


Preparing Vésumés for YouTube

• Keep video simple with one stationary shot using a good camera and tripod

• Use proper lighting that focuses on applicant’s face

• Speak clearly at easy-listening pace using quality microphone

• Choose camera friendly, good-fitting clothing appropriate for job sought

• Edit video to assure professional image


Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.


Preparing Effective Application Messages

• Use _________ message strategy to sell your qualifications

• Include _______ statements• Select concise, on-target language _______to

the employer’s needs• Assure tone that avoids insincere ________,

false _______, or _______ statements• Focus on your strengths and portray a _______

attitude

persuasive

originaltailored

boastfulmodesty

flatterypositive


Email Application Message: The Content Does Not Change

• Provides subject line that ensures message will be opened

• Reveals how applicant learned of position and confirms interest in company

• Condenses content of persuasive application letter sent by mail into one screen

To: Saunders GreysonFrom: Brandon R. ShawSubject: Career Fair Followup: Résumé for Brandon ShawDate: October 15, 2012

Mr. Saunders GreysonHuman Resources ManagerTropical Importers1240 Coastal Lane Miami, FL 33140-1000

Dear Mr. Greyson:

It was a pleasure meeting you at the career fair this morning. The opportunities offered in logistics management identifies your company as being a leader in today’s international marketplace.

My experience and knowledge of logistics management enable me to be a valuable asset to your company:

• Realistic international experience with a delivery company.

Continued


Email Application Message: The Content Does Not Change (cont.)

• Introduces résumé and reminds interviewer that submission was requested.

• Encourages employer to take action without sounding apologetic.

• Demonstrated commitment to developing an appreciation for international cultures and business practices.

• Excellent performance evaluations, including special recognition for troubleshooting transportation problems to remote locations.

Please review the attached résumé that you requested for additional information about my education and related work experience. Please message me so we can discuss my joining

Tropical Importers.

Sincerely,

Brandon R. Shaw

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Chapter 13

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