Chapter 12 Part II Mass consumption and cultural values.
-
Upload
kevin-ware -
Category
Documents
-
view
228 -
download
3
Transcript of Chapter 12 Part II Mass consumption and cultural values.
![Page 1: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/1.jpg)
Chapter 12 Part IIMass consumption and
cultural values
![Page 2: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/2.jpg)
A Booming Economy: The 1920’s
Income increases
People purchase more goods
Companies earn higher profits
Companies expand and hire more people
“Boom Cycle”
![Page 3: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/3.jpg)
Threats to Traditional Values
• Emergence of urban culture• Focus on amusements
autos, radio, phonographs, movies, major league sports, new dances, jazz
![Page 4: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/4.jpg)
Question:How would your life be different without
the automobile? In your notes, list at least 10 ways.
![Page 5: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/5.jpg)
The Automobile
•Ford’s development of assembly line: item on conveyer belt moves past worker; worker does one part of process
•Model T developed
•Allows for development of cheap, plentiful cars
•Auto within reach of middle class instead of just luxury item for rich
Henry Ford
![Page 7: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/7.jpg)
Ex.) Model-T 1909 - $850
1916 - $360
1924 - $290
· The efficiency of the assembly line helped to decrease car prices.
![Page 8: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/8.jpg)
Automobile
• Boosts economy• Transforms society• During ’20s, automobile
production increases 3X• More mobile way of life:
suburban living, travel to new places, contact with other ways of life
• Stimulates other industries
• Increases social problems
![Page 9: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/9.jpg)
• Reliance on family car• Suburban way of life:
road-buildingattracted
• Improvements in public transportation: growth of cities
![Page 10: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/10.jpg)
New Industries
oilrubber
gasolinesteel
Hotels/motelsrestaurants
![Page 11: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/11.jpg)
* Employment and the standard of living increased.
* As World War I ended, technology focused on consumer goods. Ex) radios, washing machines, telephones, and cars
* An increase in wages caused an increase in buying power.
1925 RCA Radiola Super VIII
![Page 12: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/12.jpg)
RADIO COMES OF AGE
Although print media was popular, radio was the most powerful communications medium to emerge in the 1920s.
News was delivered faster and to a larger audience.
Americans could hear the voice of the president or listen to the World Series live.
![Page 13: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/13.jpg)
Increased Consumption
• Advertising• Installment buying
![Page 14: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/14.jpg)
· In the 1920’s, people began to purchase items they couldn’t afford through the use of installment buying, or buying on credit.
New Goods for Sale
· Installment buying increased the demand for goods, while consumer debt increased.
![Page 15: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/15.jpg)
If paid in full within 12 months.*ON ALL MAJOR APPLIANCE, FLOORING, OUTDOOR POWER EQUIPMENT AND GRILL PURCHASES of $299 or more made on your Lowe’s® Consumer Credit Card.*Lowe's® Consumer Credit Card: Applies to single-receipt, in-store Major Appliances, Flooring, Outdoor Power Equipment and Grill purchases of $299 or more (and any other items purchased on the same sales receipt) made March 6 through March 19, 2008 on a Lowe's Consumer Credit Card account.
No monthly payments will be required and no finance charges will be assessed on this promotional purchase if you pay the following in full within 12 months: (1) the promotional purchase amount, and (2) any related optional credit insurance/debt cancellation charges.
If you do not, finance charges will be assessed on the promotional purchase amount from the date of purchase and monthly payments will be required. Standard account terms apply to non-promotional purchases. APR is 21.99%. Minimum finance charge is $1.00. Offer must be requested at time of purchase. Offer is subject to credit approval.
![Page 16: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/16.jpg)
· In the 1920’s businesses used advertising to convince consumers that they would be happier if they bought their product.
Advertising
![Page 17: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/17.jpg)
Advertising
![Page 18: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/18.jpg)
FADS
![Page 19: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/19.jpg)
Ex.) dance marathons, flagpole sitting
1920’s: Fads and Fashions
• Fads caught on quickly during the 1920’s.
![Page 20: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/20.jpg)
• Flapper – young woman in the 1920’s who declared her independence from traditional rules.
![Page 21: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/21.jpg)
How did flappers rebel against traditional ways of thinking?
drank alcohol in speakeasies
![Page 22: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/22.jpg)
How did flappers rebel against traditional ways of thinking?
danced at jazz clubs
![Page 23: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/23.jpg)
![Page 24: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/24.jpg)
FootballRed Grange: first college star to go into new professional football
Yale Bowl (v. Harvard), 1920s
Notre Dame v. Army 1920s
“Four Horsemen of the Apocalypse”, Notre Dame backfield
![Page 25: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/25.jpg)
Baseball
1927 Yankees with Babe RuthSwept the World Series
![Page 26: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/26.jpg)
LOU GERHIG
“Babe” Ruth
![Page 27: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/27.jpg)
![Page 28: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/28.jpg)
PROHIBITION
![Page 29: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/29.jpg)
PROHIBITION One example of the
clash between city & farm was the passage of the 18th Amendment in 1920. Launched era known
as Prohibition
Made it illegal to make, distribute, sell, transport or consume liquor.
Prohibition lasted from 1920 to 1933 when it was repealed
by the 21st Amendment
![Page 30: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/30.jpg)
SPEAKEASIES AND BOOTLEGGERS
Many Americans did not believe drinking was a sin
Most immigrant groups were not willing to give up drinking
To obtain liquor, drinkers went underground to hidden saloons known as speakeasies
People also bought liquor from bootleggers who smuggled it in from Canada, Cuba and the West Indies
• All of these activities became closely affiliated with …
Speakeasies
![Page 31: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/31.jpg)
ORGANIZED CRIME
Prohibition contributed to the growth of organized crime in every major city
Al Capone – Chicago, Illinois famous bootlegger “Scarface” 60 million yr (bootleg alone)
Capone took control of the Chicago liquor business by killing off his competition Talent for avoiding jail 1931 sent to prision for tax-
evasion.Al Capone was finally convicted on tax evasion charges in 1931
![Page 32: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/32.jpg)
St. Valentine’s Day Massacre
• Valentines Day – February 14, 1929
• Rival between Al Capone and Bugs Moran– Capone – South Side
Italian gang– Moran – North Side Irish
gang
• Bloody murder of 7 of Moran’s men.– Capone’s men dressed as
cops
![Page 33: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/33.jpg)
GOVERNMENT FAILS TO CONTROL LIQUOR
Prohibition failed: Why? Government did not
budget enough money to enforce the law
The task of enforcing Prohibition fell to 1,500 poorly paid federal agents --- clearly an impossible task!
Federal agents pour wine down a sewer
![Page 34: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/34.jpg)
SUPPORT FADES, PROHIBITION REPEALED
By the mid-1920s, only 19% of Americans supported Prohibition
Many felt Prohibition caused more problems than it solved What problems did it
cause?
The 21st Amendment finally repealed Prohibition in 1933
![Page 35: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/35.jpg)
![Page 36: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/36.jpg)
How does the stock market work?
You buy 100 shares of stock ofx $5.00 per shareHow much money
have you invested? $500.00
Scenario #1
stock increases to $20 per share
100 shares of stockx $20.00 per share
How much are your 100 shares of stock now worth?
$2,000.00
How much profit have you made?
$2,000.00 stock value
- $500.00 initial investment
$1,500.00 net profit
![Page 37: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/37.jpg)
How does the stock market work?
You buy 100 shares of stock ofx $5.00 per shareHow much money
have you invested? $500.00
Scenario #2
stock decreases to $1 per share
100 shares of stockx $1 per share
How much are your 100 shares of stock now worth?
$100.00
How much money have you lost? $100.00 stock value
- $500.00 initial investment
$400.00 net loss
![Page 38: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/38.jpg)
· Millions of Americans invested in the bull market, becoming rich as stock prices rose.
Stocks Surge
![Page 39: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/39.jpg)
Dow Jones IndexJanuary 1921 to September, 1929
![Page 40: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/40.jpg)
![Page 41: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/41.jpg)
Panic on Wall StreetBlack Tuesday:
The market loses over ½ its value in a week
![Page 42: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/42.jpg)
* Unquestioned faith in the bull market helped lead to the Great Depression!
· Some people began to buy stocks on margin, which is similar to installment buying.
![Page 43: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/43.jpg)
![Page 44: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/44.jpg)
![Page 45: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/45.jpg)
![Page 46: Chapter 12 Part II Mass consumption and cultural values.](https://reader031.fdocuments.in/reader031/viewer/2022013114/55142583550346dd488b5a1d/html5/thumbnails/46.jpg)