Chapter 1.1 what is fashion marketing

20
What is Fashion? “The Difference Between Style & Fashion Is Quality”

Transcript of Chapter 1.1 what is fashion marketing

Page 1: Chapter 1.1 what is fashion marketing

What is Fashion?“The Difference Between Style &

Fashion Is Quality”

Page 2: Chapter 1.1 what is fashion marketing

Fashion DefinedKey Terms:

Staple ItemsFashion

MerchandiseStyleDesignGarmentColorHueValue

IntensityLineTextureShapeFunctionClothingAccessoriesHome

furnishings

Page 3: Chapter 1.1 what is fashion marketing

Fashion DefinedFashion is the existing type of clothing that is preferred by a large segment of the public at a given time.Fashion Means:

A precise style of dress or behaviorWhatever is currently sellingA way of social interaction and status seeking

Page 4: Chapter 1.1 what is fashion marketing

Merchandise Categories

Fashion retailers group merchandise into categories:

Basic merchandise Fashion merchandise

Staple Items are basic merchandise items that customers purchase on a regular basis. (Examples: socks, sleepwear)Fashion Merchandise are goods that are popular at a particular time.

Page 6: Chapter 1.1 what is fashion marketing

Fashion Basics

DesignDesign is a particular or unique version of a style because of a specific arrangement of the basic design elements. The four basic design elements are:

ColorLineShapetexture

Page 7: Chapter 1.1 what is fashion marketing

Fashion Basics

Color is a critical element of design and may be the most important. Three dimensions of color are:

Hue: the quality of the colorValue: the lightness or darkness of a colorIntensity: the brightness or dullness of a color

A garment is any article of clothing, such as a dress, suit, coat, or sweater.

Page 8: Chapter 1.1 what is fashion marketing

Fashion Basics

• Line is an element of design that directs the path of eye movement.

• It’s a distinct, elongated mark that directs the eye up and down, side to side, or around an object.

Page 9: Chapter 1.1 what is fashion marketing

Fashion BasicsShape, or silhouette, is the overall form or outline of a garment. It’s a key design feature for designers, manufacturers, and retailers.It’s the three-dimensional form of clothing, accessories, or shoes.The three basic shapes in fashion are:

Straight (Tubular)Bell-shaped (Bouffant)Bustle (Back Full)

Page 10: Chapter 1.1 what is fashion marketing

Fashion Basics• Straight (Tubular)

• Bell shaped (Bouffant)

• Bustle Shaped (full Back)

Page 11: Chapter 1.1 what is fashion marketing

Fashion Basics

Texture is how the surface of a material, or fabric, feels and looks.

Fibers, yarns, and the method of fabric construction can determine texture.

Terms to describe texture include:

SmoothRoughDull ShinyDelicateFineShaggyFlat

Page 12: Chapter 1.1 what is fashion marketing

Fashion BasicsFunction is a fifth design element that refers to the intended use or purpose of an object.Fashion is expected to function in the following ways:

BeautifyAdornExpressIdentifyProtectProvide Therapy

Page 13: Chapter 1.1 what is fashion marketing

What Are Fashion Products?

Fashion is determined by personal taste.Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion. Fashion Products include:

Clothing (garment)AccessoriesHome Furnishings

Page 14: Chapter 1.1 what is fashion marketing

Fashion Products

Clothing is a garment used to cover the body. Garment refers to any article of wearing apparel.

Page 15: Chapter 1.1 what is fashion marketing

Fashion Products

Accessories are additional articles that complete or enhance outfits. Examples include:

ShoesHandbagsLeather goodsJewelryScarves/NeckwearEyeglassesFragrances

Page 16: Chapter 1.1 what is fashion marketing

Fashion Products

• Home furnishings include window treatments, furniture coverings, decorative accessories.

Page 17: Chapter 1.1 what is fashion marketing

The Importance of FashionWhat’s reflected in fashion?

Economic TrendsPolitical TrendsCurrent EventsSocial Issues

Fashion serves as a historical record of culture and lifestyle

Page 18: Chapter 1.1 what is fashion marketing

Importance to PeopleThe Role of Fashion:

Appearance can identify social appearance. Reflect self-imageSelf-esteem

Page 19: Chapter 1.1 what is fashion marketing

Economic ImportanceMany types of

fashion businesses benefit from the fashion industry in cities such as:

New YorkLos AngelesChicagoSan FranciscoParisMilanLondonTokyo

When the economy is unstable fashion suffers.

When the economy is good fashion is fun and adventurous.

Page 20: Chapter 1.1 what is fashion marketing

https://www.google.com/webhp?source=search_app#q=Fashion+Silhouette+(Shape)+Detail+Color+Texture+Line+Functionality.