Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5.
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Transcript of Chapter 11 – Social Media Information Systems Sections Q1-Q4 Skip Section Q5.
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E-CommerceChapter 11 – Social Media
Information SystemsSections Q1-Q4Skip Section Q5
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Define e-commerce and important types of e-commerce.
Know the benefits of e-commerce and how e-commerce is different from traditional business transactions.
Understand the implications of the Long Tail Theory.
Objectives
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What is E-Commerce?
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Merchant ◦ Business-to-Consumer (B2C)◦ Business-to-Business (B2B)◦ Business-to-Government (B2G)
Nonmerchant◦ Consumer-to-Consumer (C2C)
What Types of E-Commerce Exist?
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Interactive Marketing
Storefront
Web Store
Portal
What Types of B2C Exist?
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B2C Interactive Marketing Example
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B2C Interactive Marketing Example
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B2C Storefront Example
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B2C Web Store Example
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B2C Portal Example
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How is E-Commerce Similar to Traditional Commerce?
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What is Up-Selling?
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What is Cross-Selling?
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global reach
24/7 service
disintermediation
mass customization
value-added services
What are the Benefits of E-Commerce?
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Mass Customization Example
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Value-Added Service Example
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Value Added Service Example
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Knowing status of transaction
Finding the product
Buying a product examined only virtually
Trusting a seller known only virtually
Contact between buyer and seller between transactions
What’s more complicated about an Ecommerce Transaction?
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How Can an E-tailer Lower Customer Search Costs?
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How Can an E-tailer Increase Customer Confidence in a Product?
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How Can an E-tailer Increase Customer Confidence in a Product?
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Simulate in-store experience
◦ Second Life
◦ Fashionistahttp://www.youtube.com/watch?v=ZnBcqV9POkY&feature=player_embedded#
How Can an E-tailer Increase Customer Confidence in a Product?
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Second LifeAdidas American Apparel
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How Can a E-seller Build Trust?
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Virtual Communities
Blogs
Social Networking Sites (UGC)◦ Facebook◦ Twitter◦ Flickr◦ YouTube
How Can an E-tailer Maintain Customer Contact Between Sales?
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Virtual Community Example
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Blog Example
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Social Networking Example
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What is Web 2.0?
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Update regularly
Let customers contribute
Avoid direct advertising
How Do Businesses Use Web 2.0 Effectively?
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Standards for common business documents
Electronic Data Interchange (EDI)
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Paper Purchase Order Example
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000327Chicago Office Supply 1411 E. Michigan Chicago IL606061978 Michigan Ave. Chicago IL6061212132009 Your Truck0054126Laser printer toner cartridge46.500085433Rewritable CDs – box of 1012.500104733Copier paper – box19.50
String of Data Example
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<PO>000327<VName>Chicago Office Supply <Vaddress>1411 E. Michigan <Vcity>Chicago <Vstate>IL<Vzip>60606<ShipAddress>1978 Michigan Ave. <ShipCity>Chicago <ShipState>IL<ShipZip>60612<PODate>12132009<ShipDate> <Via>Your Truck<Qty>005<ProductNo>4126<Desc>Laser printer toner cartridge<Price>46.50<Qty>0085<ProductNo>5433<Desc>Rewritable CDs – box of 10<Price>12.50<Qty>010<ProductNo>4733<Desc>Copier paper – box<Price>19.50
EDI Example
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<PO>000327<VName>Chicago Office Supply <Vaddress>1411 E. Michigan <Vcity>Chicago <Vstate>IL<Vzip>60606<ShipAddress>1978 Michigan Ave. <ShipCity>Chicago <ShipState>IL<ShipZip>60612<PODate>12132009<ShipDate> <Via>Your Truck
<Qty>005<ProductNo>4126<Desc>Laser printer toner cartridge<Price>46.50<Qty>0085<ProductNo>5433<Desc>Rewritable CDs – box of 10<Price>12.50<Qty>010<ProductNo>4733<Desc>Copier paper – box<Price>19.50
Formatted EDI Example
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1. Purchase Order
2. Item & Invoice
3. PaymentAuthorization
4. Payment
5. PaymentNotification
6. DepositNotification
Seller's Bank
BuyerSeller
Buyer's Bank
EDI Process
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Chris Anderson, Wired’s Editor in Chief
What is The Long Tail Theory?
Inventory Items
Tota
l $
Sale
s o
f each
it
em
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Amazon - "We sold more books today that didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.“
Netflix – “In aggregate, unpopular movies are rented more than popular movies.”
iTunes – “A miss is just another sale with the same margins as a hit.”
Long Tail Examples
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Internet allows businesses to tap into the Long Tail market.
Lowering search costs could create a longer tail by increasing sales of hard to find products
The Internet allows both lower prices and increased product variety.
How Does the Internet Affect the Long Tail?
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Larger market overall
Improved customer service
Greater cultural diversity
What are the Implications of the Long Tail?