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Transcript of Chapter 11 Quick Links Slide 1 Performance Objectives Desktop Publishing Terms Word Features Used...
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 1
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Incorporating Newsletter Design Elements
Advanced Microsoft® Word 2003: Desktop Publishing
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 2
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Performance Objectives
Upon successful completion of Chapter 11, you will be able to define and create design elements such as a header/footer, table of contents, masthead, sidebar, pull quote, kicker, end sign, jump line, caption, and color, and incorporate them into newsletters.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 3
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Desktop Publishing Terms
Caption Copyfitting End sign Headers/Footers Jump line Kicker Masthead
Pull quote Scanner Screening Sidebar Spot color Table of contents
Click a link to advance to the related slide.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 4
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Word Features Used
Borders and Shading
Character spacing Color Headers/Footers Line Spacing Linking text boxes Microsoft Office Onli
ne Templates
Newspaper columns Paragraph spacing Picture Picture editor Reading Layout vie
w Styles Symbols Text boxes
Click a link to advance to the related slide.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 5
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Adding Visually Enhancing Elements
Enhanced newsletter elements include:• table of contents• headers/footers• masthead• pull quotes• kickers• sidebars• captions• ruled lines• jump lines• graphics, illustrations, and photos• end signs
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 6
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Visually Enhancing Elements
Footer
Header
Table of Contents
Photo
Pull Quote
Masthead
Sidebar Caption
Jump Line
End Sign
Kicker
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 7
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Formatting a Newsletter
Using Columns: click Format, Columns. Using Text Boxes: click Text Box button on
the Drawing toolbar. Using Tables: click Table, Insert.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 8
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Microsoft Office Online Templates
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 9
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Microsoft Office Online Templates…/2
The templates were created using linked text boxes.
This method is efficient when you need to make adjustments for copyfitting.
Copyfitting: Fitting varying amounts of text or typographical enhancements into a fixed amount of space.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 10
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Sample Newsletter Templates
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 11
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Headers and Footers
Header: Text repeated at the top of every page.
Footer: Text repeated at the bottom of every page.
May include information such as the:• page number• name of the newsletter• issue or date• name of the organization
Horizontal ruled lines are frequently placed in headers or footers.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 12
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Reading Layout View
Optimizes reading text and increases legibility.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 13
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Placing Headers/Footers on Different Pages
Click the Page Setup button on the Header and Footer toolbar to:• create a unique header or footer on the first
page.• omit a header or footer on the first page.• create different headers or footers for odd and
even pages.• create different headers or footers for sections
in a document.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 14
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Spot Color
Spot color: Using another color in addition to black as an accent color in a publication.
Using color always adds to the cost of a publication.
Spot color can be applied to such elements as:• graphic lines• graphic images• borders• background fill• headings• special characters• end signs
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 15
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Spot Color…/2
You can also apply spot color to the background in a reverse text box or to a drop cap.
Variations of a spot color can be obtained by screening.
Screening: Decreasing the intensity of a color to produce a lighter shade.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 16
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Sidebars
Sidebar: Information or a related story set off from the body text in a graphics box.
A sidebar can also include a photograph or a graphic image along with the text.
Frequently, the sidebar contains a shaded or screened background.
Sidebars can easily be created by creating a text box.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 17
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating a Table of Contents
Table of contents: A list of articles and features and their page numbers.
Optional in a one- or two-page newsletter. Needs to stand out from the surrounding
information. It must be legible and easy to follow. Usually located on the front page in a lower
corner.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 18
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Pull Quotes
Pull quote: A short, direct phrase, statement, or important point formatted to stand out from the rest of the body copy.
Acts as a focal point, helps to break up lengthy blocks of text, and provides visual contrast.
Must be interesting, brief, and formatted to stand out.
Be consistent throughout the newsletter.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 19
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Kickers
Kicker: A lead-in phrase or sentence that precedes the beginning of an article.
Usually set in a size smaller than the headline but larger than the body text.
Can be placed above or below the headline.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 20
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating End Signs
End sign: A symbol or special character indicating the end of an article.
Use the same color as the accent color. Some examples from the Wingdings and
Webdings font selections include:
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 21
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Linked Text Boxes
Word’s text box linking feature makes it easier to create articles that are continued on subsequent pages.
Allows text to flow from one text box to another even if the text boxes are not adjacent or on the same page.
If you add or delete text in one of the text boxes, the remaining text in the other text boxes adjusts.
You can establish more than one chain.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 22
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating the Link
1. Click the first text box.2. Display the Text Box toolbar.3. Click the Create Text Box Link button.4. Position the pitcher in the text box to be
linked. Click once to complete the link. Move between linked text boxes using the
buttons on the Text Box toolbar.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 23
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Jump Lines
Jump line: Text telling the reader that an article continues on another page or is being continued from another page.
Featuring the beginning of several articles on the front page increases the chances of attracting readers.
Must be distinguishable from surrounding text.
Commonly set in small italic type.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 24
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Scanned Images
Scanner: Equipment that converts a photograph, drawing, or text into a compatible digital file format that can be retrieved into specific programs.
Five basic steps to scanning:1. Scan the original and select the desired area.2. Select the output type for final image.3. Resize the image if desired.4. Make other adjustments, such as color,
contrast, and so on.5. Finish the scanned image, by saving, copying,
printing, or placing it in an application.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 25
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Scanned Images…/2
.tif file format invented for scanning; may also save in .bmp, .gif, .wmf, or .jpg (or .jpeg) formats.
Edit images in Picture editor—photo editing software.
Click Insert, Picture, From File or From Scanner or Camera
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 26
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Captions
Caption: An accompanying description or explanation of a graphic image, illustration, or photograph.
Gives the reader an idea of what is going on, and may entice to read the corresponding article.
Use the Caption feature if elements have to be numbered.
If elements do not have to be numbered, position the insertion point below the element and then type and format the text.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 27
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating a Masthead
Masthead: A list of persons contributing to the production of a newsletter and other general publication information.
Usually contains:• company name and address• publication schedule• contributors’ names• copyright information
Usually located on the back page.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 28
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Using Additional Enhancements for Starting
Paragraphs Use a drop cap. Set the first few words of the beginning
paragraph in all caps. Set the first line of the beginning paragraph
in all caps. Set the first word of the beginning
paragraph in small caps. Set the first line of the beginning paragraph
in color. Use a larger type size with more leading in
the first line of the beginning paragraph.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 29
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Understanding Copyfitting
To create more space:• Reduce the margins.• Change the alignment.• Change the typeface, typestyle, or size.• Reduce the spacing before and after
paragraphs.• Reduce the spacing between paragraphs.• Turn on hyphenation.• Condense the spacing between characters.• Reduce the leading.• Remove a sidebar, pull quote, kicker, or end
sign.• Edit the text.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 30
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Understanding Copyfitting…/2
To fill extra space:• Increase the margins.• Change the alignment.• Change font size.• Increase the spacing between paragraphs.• Adjust the character spacing.• Increase the leading.• Increase the spacing around the nameplate,
headlines, subheads, text boxes, or graphic images.
• Add a sidebar, pull quote, kicker, end sign, graphic lines, clip art, photo, and so on.
• Add text.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 31
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Creating Styles for Newsletters
Create styles for repetitive formatting. Save time, effort, and keystrokes. Reinforce consistency from page to page as
well as from issue to issue. Style can be edited and any occurrence of
the style is automatically updated.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 32
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Saving as a Template
Saves time in creating future issues. Delete all text, pictures, and objects that
will not stay the same. Leave the nameplate and all text, pictures,
symbols, and so on, that will remain the same.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 33
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Sending as an E-Mail Attachment
If your newsletter is a one-page document, you could scan it and save it with a .pdf (portable document format) extension and send it as an e-mail attachment.
PDF files are created using Adobe Acrobat software.
The PDF file format captures all of the elements of a printed document as an electronic image that you can view, print, and forward.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 34
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
DTP Pointers
Use a header or footer to reinforce company or organizational identity.
Consistent formatting of a header/footer helps to establish unity in a publication.
You can edit text in Reading Layout view. The table of contents must stand out from
surrounding text, be legible, and have a consistent design from issue to issue.
Pull quotes should be brief and interesting and stand out from the rest of the text.
Create styles for repetitive formatting.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 35
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
DTP Pointers…/2
Find out about copyright restrictions on any images you want to scan and request permission, if necessary.
Be consistent in the design, layout, and placement of the masthead from issue to issue.
Copyfitting adjustments are less noticeable when done uniformly throughout the whole document.
Saving a newsletter as a template saves time and keystrokes in the creation of future issues.
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 36
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Commands Review
Borders and Shading dialog box Format, Borders and Shading
Bullets and Numbering dialog box Format, Bullets and Numbering
Clip Art task pane
View, Task Pane, Other Task Panes, Clip Art task pane; Insert, Picture, Clip Art; or Insert Clip Art button on Drawing toolbar
Columns Format, Columns; or Columns button on Standard toolbar
Display Drawing toolbar
Drawing button on Standard toolbar; or right-click on the Standard toolbar, select Drawing; or View, Toolbars, Drawing
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 37
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Commands Review…/2
Draw a text box Text Box button on the Drawing toolbar; or Insert, Text Box
Edit Picture Right-click on picture, click Edit Picture at shortcut menu
Format Object dialog box Select object, Format, Object
Format Picture dialog box Select picture, Format, Picture
Format Text Box dialog box Select text box, Format, Text Box
Headers and footers
View, Header and Footer, click Switch Between Header and Footer button to display header or footer pane
Insert a column break Insert, Break, Column break; or press Ctrl + Shift + Enter
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 38
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Commands Review…/3
Insert a text box around selected text
Select text, click Text Box button on Drawing toolbar
Insert File dialog box Insert, File
Insert Picture dialog box Insert, point to Picture, click From File
Insert special characters Insert, Symbol, select Special Characters tab
Kerning
Format, Font, Character Spacing tab, Kerning for fonts, enter specific amount of Points and above to be kerned
Copyright 2005, Paradigm Publishing Inc.
Chapter 11
Quick Links
Slide 39
Performance Objectives
Desktop Publishing Terms
Word Features Used
Adding Visually Enhancing Elements
Formatting a Newsletter
Creating Headers and Footers
Using Spot Color
Creating Sidebars
Creating a Table of Contents
Creating Pull Quotes
Creating Kickers
Creating End Signs
Using Linked Text Boxes
Creating Jump Lines
Using Scanned Images
Using Captions
Creating a Masthead
Using Additional Enhancements for Starting Paragraphs
Understanding Copyfitting
Saving as a Template
Sending as an E-Mail Attachment
DTP Pointers
Commands Review
Commands Review…/4
Link text boxes
Select text box, click Create Text Box Link button on Text Box toolbar; or right-click on selected box, click Create Text Box Link, click inside other text box
Paragraph spacing Format, Paragraph
Styles
Format, Styles and Formatting; or click View, Task Pane, Other Task Panes, Styles and Formatting; or click Styles and Formatting button on Formatting toolbar; or click the Style list box on Formatting toolbar and click More
Tracking
Format, Font, Character Spacing tab, Spacing, Expanded or Condensed or Normal, enter point value in By text box