Chapter 11PERSUASIVE

PRESENTAIONS

Those speeches that strategically aim to cause a change in the way an individual thinks, acts, or believes

Think about your persuasive speech in three basic concepts:ProblemHarmSolution

PERSUASIVE SPEECHES

To PERSUADE your audience, not just inform them.

Be as detailed as possible when writing your objective to ensure it will be met.

Give yourself an idea of both what you want to do, and your plan to accomplish it.

THE OBJECTIVE

Having a good topic is not enough to persuade your audience.

You must convince them by giving them what they need to know and relate the topic to them.

664 persuasive speech topics: http://www.myspeechclass.com/persuasivetopics2.html

THE TOPIC

You must have an argument FOR or AGAINST somethingAn argument is a proposition that suggests a

course of action

THE TECHNIQUE

Three types of propositions used in arguments:Proposition of fact

A statement about some observable aspect of life that can be proved or disproved

Proposition of value A statement about the personal preferences we

embraceProposition of policy

A statement that proposes a new rule or mandate

Evidence Material that is used to support propositions

PROPOSITIONS

The “pivot point of persuasion” Six key components of credibility:

Competence Is the speaker qualified? Experienced?

Trustworthiness Is the speaker honest, fair, and honorable?

Expertise Is the speaker skilled and highly knowledgeable on

this subject? Likeability

Is the speaker pleasing and enjoyable? Composure

Is the speaker calm and collected? Sociability

Is the speaker friendly and polite?

CREDIBILITY

Abraham H. Maslow developed a Hierarchy of Needs, consisting of five hierarchic classes that can be a useful method to selecting needs for motivational appeals.

The lower level needs must be satisfied before higher level needs can be addressed.

According to Maslow, if you are trying to motivate your listeners to satisfy a particular need, you want to make sure the lower level needs are being met before you can motivate them to address an upper level need.

MASLOW’S HIERARCHY OF NEEDS

MASLOW’S HIERARCHY OF NEEDS

In applying Maslow's theory to persuasive appeals, you must:

1. Decide which appeal would be most effective for the intended receiver. This may mean predicting the needs level of your receiver at the time of your persuasive effort.2. Shape a message that capitalizes on the receiver's needs.3. Persuade the receiver that the desired action would satisfy those needs.

MASLOW’S HIERARCHY OF NEEDS

https://www.youtube.com/watch?v=hJ8x3KR75fAhttps://www.youtube.com/watch?v=r-zEDbl04NY

Alan Monroe's Motivated Sequence is a method for organizing persuasive speeches. It consists of these steps on how to organize a motivational appeal to the audience:

1. Gain the ATTENTION of the audience Use a detailed story, shocking statistic, quote, etc.

2. Establish a NEED Convince your audience that their action will satiate a

personal need

3. Create SATISFACTION Propose a solution

4. Off er VISUALIZATION Create vivid imagery and details for the listener

5. Call for ACTION What the audience can do to be part of the solution

MONROE’S MOTIVATED SEQUENCE

http://www.teachertube.com/video/angelina-jolie-persuasive-speech-218620

http://www.theguardian.com/environment/2014/sep/23/leonarodo-dicaprio-un-climate-change-speech-new-york

http://www.ted.com/talks/steven_pinker_and_rebecca_newberger_goldstein_the_long_reach_of_reason

Chapter 12SPECIAL OCCASION

PRESENTATIONS

Speeches that are given in observance of an important milestone or event in one’s life. Dedication speechesEulogiesAcceptance speeches Introduction speechesCommencement speeches

SPECIAL OCCASION SPEECHES

Speech given to commit something to a special, honored place in society or historyBe thorough, but not too wordyBe sincereTreat it as the honor it is

9/11 Museum Dedication https://www.youtube.com/watch?v=5ULtHI3zXXk

Disneyland Dedication https://www.youtube.com/watch?v=6W8iiugY3C0

DEDICATION SPEECHES

Speech given in honor or remembrance of someone who is deceasedUse stories and examples from the person’s life

Try to inject some joy into the speechDo your homework about the person

Tom Hanks eulogy for Micahel Clarke Duncan https://www.youtube.com/watch?v=DsQhB4tJRxw

Reagan’s Challenger Astronauts Eulogy https://www.youtube.com/watch?v=PhI9OQp6ADg

EULOGY

A speech given in receipt of an award or accolade honoring great work and excellence Don’t be afraid to mention the work you did Be humble Give credit to those who have helped you

Jimmy Valvano’s 1993 Espy Speech https://www.youtube.com/watch?v=zE1TVwqiTYU

Cuba Gooding, Jr., 1997 Oscar Speech https://www.youtube.com/watch?v=cnCMqr1QRQw

Malala Yousafzai's Nobel Peace Prize acceptance speech https://www.youtube.com/watch?v=8hx0ajieM3M

ACCEPTANCE SPEECHES

Speech given to acquaint the audience with a new person, concept, or course of actionKeep in mind exactly what you are introducing Be clear in who you are, what your goal are, and how to achieve them

Confidence, not arrogance, is important

Elon Musk introduces Tesla Energy https://www.youtube.com/watch?v=NvCIhn7_FXI

Steve Jobs announces first iPhone https://www.youtube.com/watch?v=wGoM_wVrwng

FDR’s inaugural address https://www.youtube.com/watch?v=nHFTtz3uucY

INTRODUCTION SPEECHES

A speech given to mark the beginning of a new period of time in one’s lifeRemember to add humor; everyone loves to laugh

Inject a bit of your personality into the speechShare pearls of wisdom

Maya Rudolph’s Tulane Commencement Speech 2015 https://www.youtube.com/watch?v=GPzL42x0LAg

Georgia Tech Freshman Convocation https://www.youtube.com/watch?v=98nNpzE6gIs

COMMENCEMENT SPEECHES

Randolph Frederick "Randy" Pausch[2] (October 23, 1960 – July 25, 2008) was an American professor of computer science, human–computer interaction, and design at Carnegie Mellon University (CMU) in Pittsburgh, Pennsylvania.

Pausch learned that he had pancreatic cancer in September 2006, and in August 2007 he was given a terminal diagnosis: "3 to 6 months of good health left". He gave an upbeat lecture tit led "The Last Lecture: Really Achieving Your Childhood Dreams" on September 18, 2007, at Carnegie Mellon, which became a popular YouTube video and led to other media appearances. He then co-authored a book called The Last Lecture on the same theme, which became a New York Times best-seller.

Pausch died of complications from pancreatic cancer on July 25, 2008.

https://www.youtube.com/watch?v=ji5_MqicxSo

THE LAST LECTURE