Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 1 Chapter Eleven: Gendered Media gendered...

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Chapter 11 - Gendered Media

Copyright © 2005 Wadsworth

Chapter Eleven:Chapter Eleven:

Gendered MediaGendered Media

gendered lives

““Reality is wrong. Reality is wrong. Dreams are for real.”Dreams are for real.”

~ Tupak Shakur~ Tupak Shakur


Media Saturation of Cultural LifeMedia Saturation of Cultural Life

TelevisionTelevisionNewspapersNewspapers

News programmingNews programming

Talk showsTalk shows

Popular advice booksPopular advice books

Gothic novelsGothic novels

Pornographic print and visual mediaPornographic print and visual media

BillboardsBillboards

MagazinesMagazinesAdvertisementsAdvertisements

RadiosRadios WalkmansWalkmans

Stereo musicStereo musicHome videosHome videos

Media Saturation of Cultural LifeMedia Saturation of Cultural Life

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Gendered Themes in the MediaGendered Themes in the Media

• Underrepresentation of Women

Prime Time

Children’s Programming

Newscasts

• Underrepresentation of Minorities

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Portrayals of MenPortrayals of Men

• Independent

• Aggressive

• In Charge

• White Heterosexual

• Serious

• Confident

• Competent

• Powerful

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• Portrayals of Men Not Typically Seen

Nurturing

Doing Housework

Caring for Children

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• When Portrayed in the Home, Men are...

Klutzes in the Kitchen

Poor at Cooking

Bad at Child Care

Incompetent at Homemaking

Lazy Dolts

Interested only in Beer,

Sports, and Cars

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Portrayals of Men ChangingPortrayals of Men Changing

• More Recently New Roles in Movies

Andy Garcia in When a Man Loves a Woman

Jack Nicholson in As Good as it Gets

Paul Newman in Nobody’s Fool

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Portrayals of WomenPortrayals of Women

• Reflect Long-Established Stereotypes

Young

Thin

Preoccupied with Men and Children

Enmeshed in Relationships and Housework

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Portrayals of WomenPortrayals of Women

• From Children’s Programming to MTV Men Dominate Women

Women as Ornamental Object

• Magazines How to Look Better

How to Lose Weight

How to Appeal to Men

How to Keep the Home Clean

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Achieving the ImageAchieving the Image

CNN

Hum

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tion

Toda

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Portrayals of WomenPortrayals of Women• Media Create New Images that Reinforce

Old Stereotypes Charlie’s Angels Titanic

• Television Offering New Roles for Women Chicago Hope Law and Order The Practice The X-Files

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Advertising for Girls and BoysAdvertising for Girls and Boys

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Trends in Portrayals of Trends in Portrayals of RelationshipsRelationships• The 1970’s

Portrayed Independence in Women

• The 1980’s and 1990’s

Strong Backlash to Feminism

Returned to Showing Traditional Roles

• Restoring Traditional Roles Continues to the Present

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Images of Relationships Images of Relationships Between Men and WomenBetween Men and Women

• Women’s Incompetence/Men’s Authority

• Women as Primary Caregivers/Men as

Breadwinners

• Women as Victims and Sex Objects/Men as

Aggressors

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Bias in News CoverageBias in News Coverage

• Bias in Reporting on Women’s Movement

Misrepresentation of Goals, Activities, Members

The “Mommy Track”

• Bias in Reporting Gender Issues

Mother’s Going to Gulf War

Women as Prisoners in Gulf War

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Implications of Media Implications of Media Representations of GenderRepresentations of Gender• Fostering Unrealistic and Limited

Gender Ideals

Influences How We Feel About Selves

Promotes Sex Stereotypes

Unrealistic Expectations

Promote Relational Dissatisfaction

• Pathologizing the Human Body Micr

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Implications of Media Implications of Media Representations of GenderRepresentations of Gender• Normalizing Violence

By Age 18, Average Person has…

• Watched 19,000 Hours of Television

• Seen 200,000 Acts of Violence

• Seen 40,000 Murders

Much of that Violence is Against Women

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Is Censorship the Answer?Is Censorship the Answer?

• U.S. Constitutions Provides Strong

Protections of Free Speech

• Demand Media Offer Multiple, Diverse

Images of Women and Men

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Understanding the messages in media empowers us to be more

critical about what we hear and see.

We can use our rhetoric to resistmedia messages we find harmful.

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gendered lives

Chapter 11 - Gendered Media Copyright © 2005 Wadsworth 1 Chapter Eleven: Gendered Media gendered...

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