Chapter 11 Chapter 11Chapter 11Chapter 11Chapter 11Chapter 11Chapter 11Chapter 11
Chapter 10Chapter 11Chapter 12Chapter 13Potpourri 100 200 300 400 500 Final Jeopardy Score: Player 1...
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Transcript of Chapter 10Chapter 11Chapter 12Chapter 13Potpourri 100 200 300 400 500 Final Jeopardy Score: Player 1...
Chapter 10 Chapter 11 Chapter 12 Chapter 13 Potpourri
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Final JeopardyScore: Player 1 Player 2 Player 3
Specific group of consumers who have similar wants and
needs
What is a Target Market
Be able to identify similarities of a Target Market if given a product
The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
What is Marketing
Set of promotional activates designed to generate sales in
the retail setting
Who is Merchandising
Any form of communication used to inform, persuade or
remind
What is Promotion
Be able to explain some different types of promotions as well as pricing promotions
and when and where companies can promote and advertise.
What are the 4 Ps of marketing
What is PlacePrice
ProductPromotion
Several computers linked into a single system
What is aNetwork
Instructions that run a computer system
What isSoftware
Computer programs that perform a specific task; such as
word processing or database management
What is Application Software
An organized system of processing and reporting
information in an organization
What is Management information
systems
What are 2 input devices and what are 2 output devices
What are:Input – Keyboard, mouse,
finger, camera, scanner, bar code reader, etc.
Output: Monitor, speaker, printer, projector, etc.
Costs of operating a business
What areExpenses
What a company owns
What areAssets
Liabilities: What a company owes
Also known as gross income
What isRevenue
Value of an owners’ investment in a business
What is Owners Equity
What is shown on an income statement?
What is:•All income a business receives over a period of time (also known as Gross Income, Sales, Revenue)•The cost of operating business (expenses)•The difference between the two (Net Income, Earnings, Profit or Loss)
Studies existing products to develop design improvements
or new product uses
What isApplied Research
Know what Pure Research is
An assembly process that produces a large number
of identical products using a continuous, efficient procedure
What is Mass Production
Know what custom manufacturing is
Products are obtained from nature or grown using natural
resources
What isExtraction and Cultivation
Goods arrive when needed for production, use, or sale rather
than sitting in storage
What isJust-in-time
Changing and improving the form of another product
What isProcessing
Building computers would be an example of Extraction and
cultivation, processing, or manufacturing
What isManufacturing
Managing the acquisition, movement, and storage of supplies, materials, and
finished products in a business
What isLogistics
What are two issues businesses have to deal with involving new
technology
What areInjuries, security, safety,
management, collecting data, storing data, using data, etc.
What is the accounting equation
What isAssets = Liabilities + Owner’s Equity
Used to record and analyze the financial performance of a
business
What isFinancial Records
Make Your Wager
What are the two steps to the marketing strategy
Player 1 Player 2 Player 3
Who won?
What is1.Identify target market
2.Create a marketing mix
Congratulations Player 1 You Win
!!!!!!!
Congratulations Player 2 You Win
!!!!!!!
Congratulations Player 3 You Win
!!!!!!!
