Chapter 1 What is Public Relations?
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Copyright © Allyn and Bacon 2009 C H A P T E R 1 What is Public Relations?
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Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.
Transcript of Chapter 1 What is Public Relations?
Copyright © Allyn and Bacon 2009
CHAPTER1What is Public
Relations?
Questions on Assignments•Check syllabus •Check Public Relations Matters blog▫Click the category of COMM 2322 Spring 2011
•Check with a classmate
THEN . . .•Check with me
Copyright © Allyn and Bacon 2009
Topics Covered in Chapter 1
▫ Challenges
▫ Public relations as Process: RACE
▫ Other terms for public relations
▫ The components of public relations
▫ Public relations and journalism
▫ Public relations and advertising
▫ Public relations supports marketing
▫ An integrated perspective
▫ Careers in public relations
▫ The value of public relations
Copyright © Allyn and Bacon 2009
What IS public relations?•Your own definition•Share definitions with group•Similarities & differences?
Copyright © Allyn and Bacon 2009
Definitions of Public Relations
▫A variety of definitions exists for public relations. ▫It is not necessary to memorize any particular
definition.▫The following key words frame most definitions:
Deliberate Planned Performance Public interest Two-way communication Management function
Copyright © Allyn and Bacon 2009
The PR Professional of the Future
Copyright © Allyn and Bacon 2009
Challenges
▫Challenges PR is multifaceted
▫Necessary Skills Written and Interpersonal communication Research Negotiation Creativity Logistics Facilitation Problem Solving
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Public Relations as Process: R.A.C.E.
Copyright © Allyn and Bacon 2009
Research
Action
Communication
Evaluation
The Components of Public Relations• Counseling
• Research
• Media relations
• Publicity
• Employee/Member relations
• Community relations
• Public affairs
• Government affairs
• Issues management
• Financial relations
• Industry relations
• Development/Fundraising
• Multicultural relations/Workplace Diversity
• Special events
• Marketing communications
Copyright © Allyn and Bacon 2009
Contact Me
Barbara B. Nixon, Ph.D. (ABD)Public Relations FacultySoutheastern UniversityLife Member & Past President
of the International Listening Association (listen.org)
• E-mail: [email protected]• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com
