Chapter 1 Unit 1

1. What are various types of Flower Shops?

2. What are various careers in the Floral Business?

Offer wide variety of products to be sold.

Flowers, Balloons, Giftware, Plants, Delivery, Charge Accounts,

Target a specific need.

Wedding Shop, Potted Plants, Bridal Shop

Caters to elite clientele.

Products are higher.

Same as a Full-Service Shop

Cash and Carry operations.

Purchase by stem or by then bunch.

Located in larger cities, inside a building or on the street.

Specialty/party work for exclusive client base.

Operate from a warehouse.

Most sales are by appointment at customers home or business

Purchased from a parent company operated by company rules.

Instant recognition for business.

% of sales go to parent company.

Located in stores. Ex. Krogers

Offer: Potted Plants, Balloons, Cut Flowers

Cash and Carry No delivery

service

Purchase flowers from around the world.

Supplies them to the florist shops.

Provides: Plants and supplies needed for the store.

Individually ownedFamily OperatedEmployee less than 10 peopleEmployee will be asked to do

various jobs in the store.

Employee are hired to do a specific job.

May be individually owned

May be part of a chain of retail shops.

1. Managerial and SupervisoryA. Flower Shop OwnerB. Flower Shop Manager

2. TechnicalA. Designer’s AssistantB. Designer

3. Service WorkersA. Salesperson B. Office WorkerC. Delivery Worker

Hire and Fire people.

Training people for their specific job.

May not handle routine sales.

May handle Weddings, Parties, and Large Parties

Training to become a floral designer.

Coordinates the orders for the designer.

Job Shadow the designer and learn to make arrangements under their directions.

Assistant Designer will become a Designer after 1-2 Years.

Designs floral arrangements.

Must care for flowers and materials to make floral arrangements.

Must be able to make a variety of arrangements.

Must produce quality product to be sold to the public.

1st person you meet in the store.

Must be very versatile in selling products.

Must have knowledge of Flowers, Giftware, Flower Care, and Floral Designs.

Must have a Good Attitude!!!

Well Groomed Package

products Be able to repair

arrangement if needed.

Make speedy delievery.

Most training is received on the job.

Most start out as sales person in a floral shop.

Must have an artistic ability.

High School Agricultural Classes (FFA)

Floral Design Schools after graduation.