Chapter-1 Training: A Conceptual...
Transcript of Chapter-1 Training: A Conceptual...
Chapter-1
Training: A Conceptual Framework
1.1 Concept of Human Resource Management
Human Resource Management is to employ people, to develop resources, utilizing
and maintaining as well as compensating their services of the employees in order to
accomplish job and Organizational requirement. It is an administrative function that
helps top level management to recruit, select, train and enhancing the potential of
candidates for an Organisation. People’s dimension is the main focus of an
Organisation.
According to Michael J. Jucius
“Human Resource Management is the field of management which has to do with
planning, organizing, directing and controlling the functions of procuring, developing,
maintaining and utilizing a labour force, such that the-
a) Objectives for which the company is established are attained economically and
effectively.
b) Objectives of all levels of HR served to the highest possible degree.
c) Objectives of society are duly considered and served.” [1]
1.1.1 Human Resource Management in Hotel Industry
Human assets is one of the critical part of hotel industry.HR creates first contact
between the association and clients. Business of hotels is specifically influenced by
the auspicious and great administrations gave by the lodging to their clients. Workers
are most essential assets of Hotel Industry to give best administrations, live up to
client’s desires and attain advantage. Hence viable administration of human assets is
extremely critical for the accomplishment of the business. Administration practices of
lodging industry fundamentally incorporates high work turnover, absence of
preparing, work increase, and so forth. [2]
1.1.2 Human Resource Department in Hotel Industry
The role of HR Manager in Hotel Industry is to direct employees so that they all
perform well together, but firstly he or she must train their employees as a competent
worker so that they must know how to perform their job. If employees are not
performing well then they will get bad reviews; so proper management of human
resources is very important in every Organization.
Luxury Hotels hire number of employees for diversified jobs in functional
department, it is necessary to control over employees of all departments. As all
departments have their own managers who instruct their departmental employees but
effective supervision is the main focus of HRD and the respective Departmental
Heads communicate all the information to the Top Management. Each Hotel has their
own HR policies which are conducted by one of the responsible executive to provide
guidance. [3]
As for the example: Lalit follows the policy which is written on the information
board which generates the sense of motivation and feeling of belongingness towards
the Hotel.
I am proud
I am Excited
I am Empowered
I am Lalit
1.2 Concept of Training
Preparing employees for the better performance is a vital role of Human Resource
Department. At the point when the representative chose set and presented he must be
furnished with preparing sessions. Preparing enhances representative information,
bent and conduct towards the necessity of the occupation and association. It alludes to
the learning, motivation and performance sessions conducted with end goal of serving
parts of Organization so they can gain and apply for the information and capacities
required by a specific occupation and association. The primary point of Human
Resource Department is to give information, aptitudes and state of mind to the
representatives who will enhance their present and future occupation execution and
hierarchical viability. Organisations help their workers to learn new aptitudes as to
perform all the work more successfully. Organisations with more dynamic individuals
turned approaches have exceeded expectations, deserting the opposition. This is on
the grounds that when associations use in individuals, in their preparation methods,
what they really receive in exchange is higher aptitude and more prominent capability
that enhances self-assurance and benefit of the Organization. Organization’s
Development and Worker's Development are joined with one another to increase long
term benefit.
Jawaharlal Nehru once cited: "It respects have goodwill; it respects have
excitement. Anyway it is key to have Training".
The fruitful Organization without bounds is a learning association which concentrates
on making and picking up information for enhancing the execution of representatives
and building aggressive edge and also serves to scaffolds the contrast between
occupation necessities and representative's particulars. Organisations without bounds
will find how to strike individuals' dedication and their ability to learn at all levels. [4]
1.2.1 Features of Training
· Improvement in Employee Performance.
· Updations in Employee Skills.
· Preparing Employees for Promotion and Administrative Succession.
· Retaining Employee.
· Motivating Employee.
· Creating effective and efficient Organization.
Training – Employee Excellence
· Optimum utilization of resources.
· Development of Skills of Employees.
· Goodwill
· Healthy working environment
· Health and Safety
· Morale
· Profitability
· Productivity
· Team spirit
· Organizational culture
1.2.2 Objectives of Training
The main objectives of Training are as follows:
· To ensure the accessibility of a capable and willing personnel to an
Organization.
· To prepare the new entrants and existing employee to meet the present and
varying necessities of the profession as well as Organization.
· To avoid obsolesce in the Organisation.
· To prepare employee’s for higher level authority.
· To make sure the proper and proficient working standards of all the
departments.
· To ensure cost-effective productivity with excellence.
· To sustain each and every employee with intellectual, supportive attitude and
good inter-personal relationships.
· Develop competencies in employees to make improvements in their
Performance.
· Assist employees to grow within the Organisation to meet prospect Human
Resources.
· Limited learning time for the new entrants and to ensure that they will become
more competent as soon as possible. [5]
1.2.3 Principles of Training
1. Progress Information: The main responsibility of trainers has to give the right
information at the right time to the trainee.
2. Motivation: The trainer should find out the proper ways to motivate experienced
employees who are already enjoying better facilities.
3. Reinforcement: The rewards and punishments are the means to reinforce the
effectiveness of trainee regarding new skills and knowledge.
4. Practice: To make learning program more effective trainee should keenly take part
in training sessions conducted by the Management.
5. Individual Differences: Trainer is the one who has to adjust the training sessions
as per the abilities and talent of the trainee. [6]
Figure -1.1Principles of Training in Hotel Industry
(Source - G Pandu Naik “Training and Development-Text, cases and research”, 2007 edition)
1.2.4 Need of Training in the Luxury Hotels
Training is needed in organization to strengthen the employees and to improve their
knowledge and skills. Training is essential in any Organization to keep its main focus
on satisfying the beneficiaries. Training can enable them to:
Factors Purposes
Technological Advancement Improved Productivity
Organisational Complexity Prevention of Obsolesce
Job Requirements Preparing for Higher Level Authority
Human Relations
Top Management Support
Learning Principles High Morale
Personnel Functions
· Familiarizes employees with the mission, vision, rules and regulations and
working condition of the Hotel.
· Matching specialization of employee with the profile requirements as per the
desires of the Hotel.
· Existing employees of the hotel trained to refresh and enhance their skills and
knowledge.
· Help to cope up with the updations taken place in the technology.
· For the promotions and career growth to share the responsibilities of higher
level jobs.
· It becomes more responsive to gain the importance of good communication
and consultation.
· Provide employees to identify their responsibilities.
· Support those who are less interactive in order to improve their
communication.
It plays significant role for higher level authorities who have the main responsibility
to communicate. It helps in the development of employees working with that
Organization.
1.2.5 Basic Areas of Training in Luxury Hotels
v Policies of the Company
v Employees Skills
v Aspect of Human Relations
v Problems of Employees
v Administrative and Decision-making Skills.
1.2.6 Methods of Training in Luxury Hotels
Ø Sort by Objects of the Training
Training is differed by different groups, the three parties involved in are the top
management group, and the second is supervisory management and the third group is
employees who are working in these respective departments: Frontline department,
Food and Beverages department, Housekeeping department and Sales department
who are engaged in operations and offers premium services.
The top management group which includes HR Mangers, General Managers and
Assistant Managers of each department take care of making decisions for their
respective employees.
The Training in the organizations mainly consists of marketing, sales, financing and
cost controlling etc. Supervisory management is the group who supports all the
working teams in the Organization, such as supervisors, leaders of different teams etc.
they should be trained about management working which includes concepts of the
work, ability of the employees, professional knowledge they possess, services they
offers to their customers and how to deal with guests requests and complaints etc.
Front line office staff manages all the operations; Training imparted to them should be
mainly focused on their professional knowledge, technical competencies and working
culture and attitudes to improve their efficiency.
Ø Sort by Location of Training
As per the location where trainings take place, trainings are separated into in-house
training, on-the-job training and outside training.
In-house training is planned by the Human Resource Department, using the facilities
such as the room for training, staff canteen (pantry) etc. On-the-job Training is
conducted by each department includes supervisors, team leaders and trainers of each
department who are responsible for the training sessions, knowledgeable worker
trains the employee. (Dessler 2006, 157) .Outside training is the training which is
imparted to the employees outside the hotel. Trainees focus on seminars and
conferences and participate in the training sessions conducted outside the hotel
premises, or go out of the country to other sister hotels for training.
Ø Sort by Contents of Training
Trainings are usually conducted, to help the new entrants to get familiar with the hotel
and also for improving employee’s proficient skills; therefore, the different contents
of trainings can be divided as:
· Orientation Training
The main idea of Orientation Training is an Introduction with other employees as well
as with the premises. New employees require being familiar to the premises of Hotel,
Culture and principles of Hotel.
· Apprentice Training
Apprentice training is essential for the new employees to know about the general
information and basic skills which are needed to perform the work. This kind of
training helps in creating good relationships with the other employees and the
management. Besides, it helps the new employees to situate up the positive attitude
towards work.
· Safety Training
Safety training is imparted to the new entrants as well as the existing ones so that they
can take care when they are working.
· Promotional Training
Promotional training in simple sense means “to promote” .It is provided to the
employees who are working excellently as per their duties and responsibilities gets
promoted to the higher level.
· Certification Training
As per the practical and theoretical trial employees receives specialized certificates
from the hotels. The main purpose of these trial sessions is to improve knowledge and
skills of employees and motivates them.
· Simulation Training
Simulation training is practical based training session which aims to make
improvements in the system of working and also focuses on efficiency of work by
placing on the actual workplace. These training sessions are arranged by the Human
Resource Department. This training is in continuation in day to day work. Heads of
each department plays a very imperative role by imparting proper training
arrangements.
· On-the-job Training
Specialized quality of employee’s is the key of hotel services, the basic attitude of
working are taught in this kind of training by the trainers, as well, politeness, manners
and techniques of handling interpersonal relations are taught by the trainers. The main
aim of such training sessions is to perform tasks in the best possible way to achieve
effective results.
· Language Training
Employees who are working in the hotels are required to be familiar with one or two
foreign languages, English is used as an international language, each and every staff
member needs to be familiar with and other language which is required depending on
the locality of the Hotel.
· Hotel Services and Administration Training
For improving the administrative services training sessions are arranged by the hotels
which includes telephone techniques, maintaining guest relationships, skills used for
sales, maintaining public relations, general information of the hotel, security and
safety etc.
· Cross Training
Cross training is used to support employees in gaining knowledge and skills and also
to communicate with the employees working in other departments as well as to cope
with the changing environment.
1.2.7 Benefits of Training in Luxury Hotels
Training helps employee to enhance their capabilities and strengthen competitive
edge. Effective training improves professional capabilities. It benefits employees,
management, as well as customers also as they get good quality of products and
services.
I. Management Benefits
1. Sustaining Standards
Training helps the employees to introduce with the principles, policies and procedures
of Organization to maintain its standard and system.
2. Evaluating Employee’s Performance
Trainers sort out those employees who are instant learners and those who posses
better skills by involved in special training methods for the better outcome.
3. Identify Employees for Promotion and Transfer
Trainers identified the capabilities and personalities of the employees as some
employees are suitable for other position. Management makes best possible use of
employees according to their abilities.
II. Employee Benefits
1. Allows Employee to become more Productive
Training helps employees to relate with the responsibilities, understanding the
techniques which helps to improve employee’s capability and increases efficiency.
2. Fosters Self- Development and Self- Confidence
When training gets over employee will identify with their duties regarding their job
position with knowledge and experience they obtained during their training sessions
as a result they will become more confident with their work and provide better
services to their customers.
3. Increases Job Satisfaction
Training helps the employees to understand their duties, responsibilities, how to
perform task in the Organization. It helps to make them understand their work profile
in better approach and be in love with whatever they perform by understanding their
job procedures.
4. Helps Employee to become more effective Problem Solver
During training sessions practical knowledge is also provided to the employees so that
they can deal with the problems and sort out their solutions.
III. Organizational Benefits
1. Increases Profitability
After Training, productivity and better services results in more profits in return.
Training helps the Organization to increase their profit level by satisfying the needs of
customers and provide those best possible services.
2. Reduces Accidents
Effective and Organized Training helps those employees to prevent from accidents
who work with the dangerous equipment.
3. Organizational Development
Advanced technologies and effective way of working develops the Organization. Staff
training develops the quality of competitiveness in employees. Training brings good
quality, competitive and loyal employee to the Organization.
4. Reduces Employee Turnover and Wastage
In the Hotel Industry wastage of resources are found commonly which can be avoided
with the help of proper training of employees. With the help of regular training
sessions work pressure and employee turnover can be minimized which results in less
labour cost with the better services can be achieved.
1.2.8 Process of Training in Luxury Hotels
“The single factor for the growth of Hotel Industry is the lack of Trained
Manpower”.
"Training is the systematic modification of behavior through learning which occurs as
a result of education, instruction, development and planned experience" (Armstrong
1999)
It is a process of increasing the knowledge and skills for doing a particular job. It is an
organised procedure by which people enhance knowledge and skills for a definite
purpose. The purpose of training is basically to bridge the gap between job
requirements and present competence of an employee. It is never ending or
continuous process.
Training procedure is basically an integral part of HRM. In Hotel Industry Training
process follows the following steps
Figure-1.2 Training process model
1. Assessing the Training Needs
The very first step in training process is assessing the need for Training. The need for
training results from the actual and desired performance. Initially training is
imparted to the employees so that they get familiar to their job and with the existing
employees. TNA is important to push up the knowledge of employee and to train
them to perform their task effectively.
2. Plan the Training
The next step is the planning of Training which focuses on objectives of training,
design of training plan and training methods selection scheme. On this stage training
ASSESSING THE TRAINING NEEDS
PLAN THE TRAINING
CARRYING OUT THE TRAINING
EVALUATE THE TRAINING
target, scheme, period, formation, place and choice of trainee’s etc. should be
answered by trainer.
3. Carrying out Training
In this phase Training is provided to the Employees with respect to their duties and
responsibilities. Trainers impart knowledge regarding what to do? How to do? During
the training sessions for the success of Organization and How to proceed for the
future training.
4. Evaluate the Training
In the final phase of training method of Hotel Industry is evaluating the output of the
training. Evaluation is important to measure the Effectiveness. It is essential to access
that the training plan met the target set in the absence of implementation phase of
planning. For more Effective Training improvements or changes are required. [7]
1.2.9 Training Effectiveness in Luxury Hotels
In today’s modern era business of hotel is all about Employee’s Competence and
Qualities. Capability of employee depends on the level of service quality, knowledge,
skills and thoughts are the qualities which led to the hotel’s development. Staff
training is important as it increases productivity of employees, motivates and inspires
employees by providing all useful information related to work and help employees to
identify the importance of their job. Training is one of the important aspects in the
implementation of HRM practices. Staff training is the major developing strategy of
the successful luxury hotels. All the repudiated Luxury Hotels initially train their
employees to increase their working efficiency to perform well and to maintain their
job standards.
Effectiveness is generally
· The degree to which training objectives are achieved.
· Cost of training on return (ROI – Return on Investment).
To avoid wastage of resources and to attain return on investment there should be a
need to measure the Effectiveness of Training Program. Several Training programs
were conducted in order to understand the training procedure and to solve the
Organizational problems. Firstly Organizational problems can be identified correctly
so that Effective Training helps in accomplishing affirmed objectives but not
succeeded in resolving the Organizational problems because the problem cannot be
identified properly. Before the training started the objectives should be clearly
understood. If the training objectives are valid, perfectly designed and having
meaningful data as well as employees held accountable to use what they learned then
it is possible to attain training effectiveness.
1.2.10 Factors affecting Training Effectiveness in Luxury Hotels
· Valid Objectives
· Knowledge and Attitudes
· Continuous Participation
· Rewards and Incentives
· Support of Top Management
· Combination of Training Methods
· Flexibility
· Involvement of Trainees
· Regular Feedback
· Training Period
· Personal Assistance
· Proper Trainees should be selected. [8]
1.2.11 Evaluation of Training Effectiveness in Luxury Hotels
The American professor, Donald Kirkpatrick developed the Training Effectiveness
Model which is known as Kirkpatrick Four Level Training Effectiveness Model. This
Model measures the Effectiveness of Training which is generally used by all these
Luxury Hotels. It consists of four levels:
Level 1: Reaction
The very first step of this model is the Reaction of Trainee about the Training and
how the Trainee “feels about the course”. The feedback sheet of the course is the
Kirkpatrick Evaluation Level 1. All Luxury Hotels do such type of measurement and
analysis. This level answered the questions regarding the perception of employees like
how happy you were with the training program. , was the material at work place is
significant to their job? etc. this sort of evaluation is generally called “Happy
Sheets”. At the initial level each plan must be evaluated. For the improvement in the
training program, the only disadvantage is that trainer does not know whether trainee
learnt something or not. Employee’s reaction at this level is important for the learning
consequences (level 2.).
Level 2: Learning
In the second level of the Kirkpatrick Evaluation Model improvements carried out on
the basis of pre- test and post- test as for matching the results. With such method
trainers decide that the training delivered information and trainees understand at that
time or not. The Organizations who evaluate the training program of employees are
enough confident that the trainee have learnt something at the time of training
sessions. This level of evaluation training sessions accessed the learning that has
occurred because of the training session.
Level 3: Transfer
This level measures the “Behavior”. At this level training sessions results in the
employee’s behavior. It is about the skills and knowledge that has been applied to the
working procedure for the better performance.
Level 4: Results
At the final level the accomplishment of the training program should be measured.
Increased production, better quality, low costs, sales increment, lower accidents,
higher profits, etc are the factors affecting by the well training program. In the
evaluation of training four parties are involved, they are:
· Trainee gives feedback on personal expectations and learning objectives.
· Trainers concern about the training effectiveness.
· HR Department analysis the best use of available resources.
· Managers of different department’s analyses that is there any positive
improvements in the knowledge, skills and attitudes of employees
·
Figure-1.3 Four Levels of Training Evaluation Model based on Kirkpatrick
Source - G Pandu Naik “Training and Development-Text, cases and research”, 2007 edition)
1.2.12 Components for the Successful Evaluation of Employee’s of
Luxury Hotels
1) Support of assets of Hotel during the process of Evaluation. Supportive assets are
Personnel Department Resources, Investment, Tools, Time, Accessibility of data
sources and records.
Level 4
Level 1
Level 2
Level 3
·
Reaction: How did the employees feel about
the training? Did they enjoy it? Did they
consider relevant to their needs?
Learning:
Increases Knowledge and Capabilities.
Transfer: Extent of Behavior,
Capability Improvement and
Implementation.
Result: Trainee’s performance
results in Effect on the business
of organization
2) Top management and employees of the respective departments who are involved in
providing information creates an open communication channel in the Organization
3) Sound management process exists in the Hotel. [9]
1.2.13 Impact of Training on Employees Performance
A worker preparation for better performance has vital association with the
representative's execution. As numerous preparing sessions are organized the
representatives builds their level of execution. The competency and ability level of
representatives are predominantly reliant on the kind of preparation they get. General
execution of representatives has its coordinate connection with general profit of firm.
All these extravagance lodgings give best administrations to their focused clients
according to their needs. The connection in the middle of preparing and execution is
extremely critical throughout today's directors as they need more proficiency,
precision, and viability with the base cost and time and this could be accomplished
just through legitimate outline, improvement and sending of impeccable preparing
sessions for the representatives.
These extravagance lodgings are extremely imperative business spots on the grounds
that the individuals from India stay there as well as from overall individual’s
utilization to visit these extravagance hotels. Hence these extravagance lodgings are
the principle hotspot for producing income for overhauling their business.
Employees working with these Luxury Hotels feel that they get motivated, they can
make more productive use of resources, training sessions helps them in their
promotion, pay scale as well as in Administrative Succession. Training mainly help
employees in enhancing their performance which results in overall better productivity.
[10]
References
1. Jucius, M. (2008). “Conceptual Framework: Human Resource Management in
Human Resource Management: A Textbook”, New York: West Publisher, pp.
13-16.
2. Mary, L. Tanke (2001). “Hospitality and Tourism Management in Human
Resource Management for the Hospitality Industry”, New Delhi: Excel
Books, pp. 46-48.
3. Chand, M., &Ambardar, A. (2011). “Training and Development Practices in
Indian Hotel Industry: An Empirical Investigation. International Journal of
Marketing & Human Resource Management (IJMHRM)”, Volume No. 1
Issue 1, pp. 42-57.
4. Schuler, S. (1989). “Training and Development in Effective Personnel
Management”, New York: West Publication, (Third ed.), pp. 385.
5. Aswathappa, K. (2005). “Nature and Scope of Human Resource Management
in Human Resource and Personnel Management”, New Delhi: Tata McGraw-
Hill, (Fourth ed.), pp. 196-202.
6. Sarah Bright, Keith Johnson, (1985) "Training for Hospitality. Journal of
European Industrial Training”, Volume No. 9 Issue 7, pp.27 – 31
7. Naik, G.Pandu (2007). “Training and Development in Training and
Development: Text, Research and Cases”, New Delhi: Excel Books, pp 9-12
8. Guerci, M., Bartezzaghi, E., &Solari, L. (2010). “Training evaluation in Italian
corporate universities: A stakeholder-based analysis. International Journal of
Training and Development, Volume No.14, Issue 4, pp. 291-308.
9. Kirkpatrick, D. L. (1959). “Techniques for evaluating training programs.
Journal of the American Society of Training and Development”, Volume
No.13, pp. 3-9
10. Afaq, F., Yusoff, R., Khan, A., &Azam, K. (2011). “Employees Training and
Performance Relationship in Hospitality Sector A Case of Pearl Continental
Hotel, Karachi, Pakistan. International Review of Business Research Papers,
Volume No. 7, Issue 3, pp. 149-158.