Chapter 1: Strategies for Effective Managerial Writing

Strategies for Managerial Writing2006 Thomson South-Western Slide 1

Chapter 1: Strategies for Effective

Managerial Writing


The Role of Strategy in Successful Managerial Writing Key Concept 1.1

Successful writing of any kind follows a carefully conceived strategy. Writers of all types, from novelists to speechwriters, plan their work.


The Role of Strategy in Successful Managerial Writing

• Section Outline:

• Writing in Context

• Reasoning and Argument

• Strategic Issues


Writing in Context:The Communication Process

• Sender The individual or group that constructs a message and conveys it to recipients. The sender places the message in a specific form or code.

• Message The encoded information constructed and sent to the receiver. The coding may include the words, inflection, and format of the message.

• Receiver The intended and unintended individual or group that gets and then interprets the message sent by the sender.


The Communication Process Continued

• Feedback A return message from a receiver that indicates that the message was received. Also may include a response to the message itself.

• Channel The method by which the message was sent, including verbal, oral, written, imagistic, nonverbal gestures and inflections, or some combination of these modalities of expression.

• Common Ground The culture, experience, and knowledge shared by two or more people.

• Cooperative Principle The fundamental assumption that when one speaks, one is intending to communicate.


Managerial Processes

• Information Flow A critical management role involves transmitting information to individuals, units, teams, or groups that need the information in order to achieve common corporate goals.

• Control of Work A critical management role that involves scheduling, guiding, organizing, and controlling others in order to achieve the common goal of work.


Reasoning and Argument

• Assertion: Making claims by simply declaring them to be true.

• Reasoning: The process of using logic to organize evidence and analysis in reaching a conclusion.

• Argument: The rhetorical device of reaching a conclusion by arranging evidence and reasoning in order to support the conclusion.


Strategic Issues


• Communicator Strategies

• Audience Strategies

• Message Strategies


Understanding the Workplace

Key Concept 1.2:

• Managerial writing occurs in the broader context of the workplace. Contemporary concerns about the workplace influence the nature of this managerial task


Understanding the Workplace


• Micro-, Organizational, and Macro-Culture

• Corporate Goals

• Formal and Informal Processes


Professional Conduct and Personal Success

• Key Concept 1.3:

• Strategies for managerial writing evolve from the writer’s personal goals and ambitions. To be effective as a writer, you must have a good grasp of your goals, the corporate image, and professional rules of conduct.


Professional Conduct and Personal Success


• Personal Goals

• Self-Image and Corporate Image

• Communication Ethics

• Culture and Ethics


Goal Setting Task

• Today and this week

• This term

• This year

• In ten years


Today and this week

1. What will I achieve this week?

2. What will distract me from my plans this week?


This term

1. What will I achieve this term?

2. What skill or knowledge do I need to achieve this term?

3. What will distract me from this plan?


This year

1. What will I achieve this year?

2. What skill or knowledge do I need to achieve this year?



In ten years

1. What will I achieve in ten years?

2. What skill or knowledge do I need to achieve in ten years?


Chapter 1: Strategies for Effective Managerial Writing

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