Chapter 1 Marketing Is All Around Us 1 Marketing Essentials Chapter 1 Marketing Is All Around Us...

1Chapter 1 Marketing Is All Around Us

Marketing EssentialsMarketing Essentials

Chapter 1 Marketing Is All Around Us

Section 1.3 Careers in Marketing


SECTION 1.3SECTION 1.3

What You'll LearnWhat You'll Learn

The importance of marketing careers to the U.S. economy

The benefits of working in marketing

Employment opportunities for people trained in marketing

Examples of jobs within marketing occupational areas and at different skill levels

Careers in MarketingCareers in Marketing


SECTION 1.3SECTION 1.3Careers in MarketingCareers in Marketing

Why It's ImportantWhy It's Important

If you are considering a career in marketing, you’ll want to learn about the requirements, opportunities, rewards, and trends in this exciting field.



Key TermsKey Terms

benefits

occupational area



You can evaluate marketing as a potential career.

The skills and knowledge you learn will help you in school and on the job.

You will learn how businesses function.

Why Study Marketing?



Marketing provides a great diversity of opportunities.

Marketing activities account for about one in every three jobs in the United States.

An Overview of Marketing Careers



Employment in marketing and sales is projected to increase 20.6 percent in the period 1992-2005.

Job opportunities in marketing are growing, while those in production are decreasing. This is because production lends itself to automation while marketing requires personal contact.

Employment Trends



The opportunity to make an above-average income.

Most jobs in marketing, especially those beyond entry-level positions, are interesting and varied.

You will usually have more opportunities to advance in a marketing career than in almost any other area of business.

Benefits of a Marketing Career



An occupational area is a category of jobs that involves similar skills and aptitudes.

Marketing Occupational Areas

Advertising

Customer Service

E-Commerce

Entrepreneur

Fashion Merchandising

Financial Services

Food Marketing

Hospitality Marketing

Importing/Exporting

International Marketing

Marketing Research

Product Management

Professional Sales

Public Relations

Real Estate

Restaurant Management

Retail Management

Sales Management

Service Marketing

Sports Marketing

Travel/Tourism Marketing



Entry-level jobs usually require no prior experience and involve limited decision-making skills.

Career sustaining jobs require a higher level of skill and more decision making.

Job Levels in Marketing

Slide 1 of 3



Marketing specialist employees must show leadership ability and make many decisions on a daily basis.

Marketing supervisors must have good management skills, the ability to make many decisions on a daily basis, and excellent marketing skills.


Slide 2 of 3



Manager/owners are competent to run a small business or a significant part of a large business.


Slide 3 of 3


1.3 ASSESSMENTASSESSMENT

Reviewing Key Terms and Concepts

1. What proportion of the U.S. work force is involved in marketing activities?

2. Name one employment trend.

3. List two major benefits of working in marketing.

Slide 1 of 2



Reviewing Key Terms and Concepts

4. What basic skills are needed for success in a marketing career?

5. According to the Bureau of Labor Statistics, approximately how many new marketing and sales jobs will be created between 1992 and 2005?

Slide 2 of 2



Thinking Critically

Discuss how the marketing skills you would learn in a fast-food restaurant could be transferred to an industrial sales position.


Marketing EssentialsMarketing Essentials

End of Section 1.3

Chapter 1 Marketing Is All Around Us 1 Marketing Essentials Chapter 1 Marketing Is All Around Us...

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