Chapter 1 Five Recent Trends in North America Unit 1 Lecture 3.
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Transcript of Chapter 1 Five Recent Trends in North America Unit 1 Lecture 3.
Chapter 1Five Recent Trends in North America
Unit 1 Lecture 3
1. Casual Living Earlier this
century Hats and gloves
(women), suit and tie (men) regular wardrobe
Dinner – skirts, jacket, tie necessary
1 Casual Living continued Now
More societal emphasis on leisure, sports, exercise
Fabric technology allows for more comfortable clothes (spandex, Velcro, etc.)
2 Rapid Communication Similar fashions in all countries due to TV,
internet, etc.
3. Multiple Shopping Options
Malls – strip malls (plazas), indoor, box On-line shopping
4. Consumer Power
More choices = more power If consumers aren’t getting what they
want (price, selection, service, quality) they can go somewhere else
Designers don’t dictate fashion anymore, they draw inspiration from what people are already wearing
5. Global Market Clothing design, fabric design, fabric
production, and manufacturing process usually all happen in different countries
In the 1940s and 1950s, Paris was high fashion, and New York was ready-to-wear
Now, fashion capitals include London, Rome, Milan, Tokyo, Germany, Spain, Scandinavia, Hong Kong and even Canada!
Fashion Capitals