Chapter 1 Event Management Trends in Asia · - Beauty pageants - Fund-raising and charity events...

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Chapter 1 Event Management Trends in Asia How Asia’s growing presence and recognition in global tourism, trade and investment have been accompanied by the emergence of expanding event industry. Growing trends like the development of Integrated Resorts, and elctronic comectivity. Trending to Greend in event Management. Asia countries host local and International. Asia culture, ritual and history

Transcript of Chapter 1 Event Management Trends in Asia · - Beauty pageants - Fund-raising and charity events...

Page 1: Chapter 1 Event Management Trends in Asia · - Beauty pageants - Fund-raising and charity events Private - Birthday, weddings, anniversaries, parties and various other social gatherings

Chapter 1 Event Management Trends in Asia

How Asia’s growing presence and recognition in global tourism, trade and investment have been accompanied by the emergence of expanding event industry.

Growing trends like the development of Integrated Resorts, and elctronic comectivity.

Trending to Greend in event Management.

Asia countries host local and International.

Asia culture, ritual and history

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Events and Event Management.

Events. Essentially an assembly or. Reunion of

people for private or public celebration, ritual or

remembrance. Political campaigns and Business.

They and used as a marking tool to create greater or

instant awareness.

Event Management Multidisciplinary phenomenon

involve with marketing, catering, finance, security and

risk management, logistic and hunman resource management.

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Event Type Purpose

Sports - Competition between participants on land,

air or water

- Amateur or professional participation

- High involvement of event stakeholders

such as participants, spectators, media and the government

Cultural - Various festivals based on religion, culture

and traditions

- Held at multiple setting such as museums

heritage sites, temples and churches, town and village squares, and open grasslands

Arts - Concert and performances used to

showcase local or international paintings,

crafts, drawings, sculptures, dance, music,

song and costumes

- Celebration event such as award

ceremonies with a particular focus on the arts

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Event Type Purpose

Political - Event hosted by national and state

governments - Displays of military forces

MICE - The acronym MICE stand for meetings,

incentive travel, conventions and exhibitions

Recreational - Fun sporting event or outings - Social activities and games

Special - Product launches

- Opening and closing ceremonies, and

award ceremonies

- Beauty pageants - Fund-raising and charity events

Private - Birthday, weddings, anniversaries, parties

and various other social gatherings

- State funerals and events created around

days of national mourning and remembrance

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SPORTS EVENTS

Mega Events of the Olympics, FIFA world Cup

Sporting events popular in the West also

receive support and a large following in Asia.

Foot ball, Athletics, basketball, cricket, baseball

snooker and pool, F.1

Popularity of English Premier League in Asia.

Also involve with Animal sport such as Hong Kong, Singapore, Macau(jocky clubs)

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CULTURAL EVENTS. Participant’s motives at cultural events could be to seek

meaning and understanding of culture elements such as

dance, music, costumes, enactments and language.

Festival can be good Examples of sustainable tourism practice,

incorporating events into cultural, ritual, perhaps running for

many years.

Asia festival – ritual, portray a celebration of local, ancient

cultures, traditions, identity and way of life for touris to also

participate in.

Increass the appeal of the festival.

Asian festivals can run for a few das – few weeks

Follow the lunar calendar and local religious beliefs, ancient

customs and traditions, pastrules, historical, food.

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ARTS EVENTS

Arts events are centred celebration and display.

Arts Event present opportunities for the audience to see, interact and purchase Arts and Crafts.

Arts Events can be through painting, soulptures, story and poctrytelling, film, theatre, music and dance

Arts Events can create a unique distintion for the city or destination attribute in the mareting and promotion strategy.

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POLITICAL EVENTS.

Political events canbe local events or

cooridinated international visits to

destination.

The local communities may get involved

in vallies and demonstrations.

With monarchy in serveral Asian

countries.

With military at times playing a role in

Asian politic.

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MICE EVENTS.

MICE event fall mostly with in business

traval.

Incentive traval is a strategy to reward

staff leisure traveler and company.

Incentive trave need to be projected such

as in order to act as something that staff

can Aim for.

One of the world’s largest MICE event as the 2010 World EXPO.

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RECREATIONAL EVENTS.

Recreational events include sports days,

fun events host by schools colleges.

Association or companies take an

afternoon for picnics.

Mahjong is played at Chinese celebration.

World series of Mahjong was held at the

Wynn cansino us $1 million priza.

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SPECIAL EVENT

Uniqueness of theme with in the common

calendar of yearly events.

In the context, special event can attract

further media attention as well as support

from sponsors, government.

Opening and Closing ceremonies can be

linked to sporting, art or cultural events.

Extraragant, larg amount of resource

commitiment But high awareness.

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New product launching show or party is a popular strategy as car, fashion, drinks, airline

Asian film Awards are presented by the Hong Kong International Film Festival Society.

Beauty pageants as Miss world 2007 at China Hainan Island (Miss China winning).

Full Moon Parties as Thailand.

Full moon parties involve DJ music, live entertainment, dancing on beach fronts which highly attractive events for young tourists and Locals.

Fund – raising and charity events which mix events such as sports, concerts, show, fairs, donations for charity.

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PRIVATE EVENTS

Organized by family.

Wedding

Funeral events

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The Asian Setting

Asia’s Diversity

Event management in Urban and Rural

Setting.

The Western Influence.

The Asian heart.

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Event Management and the Tourism Industry in Asia Events are used as tactics in destination

marketing, promotion and develop in the tourism Industry.

TO enchance the image and attractiveness of a destination or city.

Western influences have brought the newer event concepts of concerts, races, tournament, conventions and show to Asia destination .Local residents, domestic, foreign tourists, have there fore become automatically linked to events.

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China beqan to open to tourism in the 1980s

Lead to open border and 2000 – 2005, the

raise in tourism in most Asian

countries.(table)

Hong Kong, Singapore, Malaysia have limitied

natural resources but having ability to

motivate tourists than others. (conrinient locations, political stability)

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Destination 2000 2005 % Growth Rate

South Asia

Bangladesh 198,998 207,662 4.4

India 2,669,563 3,914,845 46.6

Maldives 467,154 395,320 - 15.4

Nepal 451,065 375,398 - 16.8

Pakistan 543,361 798,260 46.9

Sri Lanka 436,536 549,308 25.8

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Destination 2000 2005 % Growth Rate

Southeast Asia

Cambodia 264,649 1,421,615 437.2

Indonesia 5,067,217 5,000,101 - 1.3

Lao PDR 737,208 1,095,315 48.6

Malaysia 10,221,582 16,431,055 60.7

Myanmar 206,243 232,218 12.6

Philippines¹ 1,992,169 2,675,631 34.3

Singapore 7,685,638 8,943,029 16.4

Thailand² 9,578,826 11,567,341 20.8

Vietnam 2,140,100 3,467,757 62.0

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Destination 2000 2005 % Growth Rate

Northeast Asia

China(PRC) 83,404,895 120,404,905 44.4

Chinese Taipei 2,624,037 3,378,118 28.7

Hong Kong. SAR 13,210,672 23,359,417 76.8

Japan 4,757,149 6,727,926 41.4

Korea (ROK) 5,264,757 6,021,764 14.4

Macau SAR 9,162,212 18,711,187 104.2

Mongolia 158,205 Not available

World 686.8 million 806.2 million 17.4

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SUSTAINABLE TOURISM PRACTICES The planning and Management of events should

be is keeping with responsible sustainable tourism practices.

Tourism events can be divide into 4 categories.

Events deliberately intiated and developed for tourism or hospitality.

Events that are intentionally developed to include visitors

Events that unintentionally become popular with visitors

Events that exclude visitors

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A Destination for Trade Shows and International Conventions Asia is now a major global participant in

economic and trade development.- (stageing of events)

Asian events continue to expand through the advancement of new technologies/ transportation/ networks/ communication channels/ open government/ trade opportunities.

The core objective behide tredes shows as the exchenge goods, ideas and know how lead to boost the Asian event industry.

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Asian, becoming an Event Destination

The west is moved away from traditional industries such as manufacturing and mining to Asia as China, Vietnam, India a lead to destinations for IT and Technology.

Asian is more tourism sustainable and build communities, integrating their culture in to tourist activities and events.

There are more infrastructure to support events, sport stadiums lakes and the renovation of heritage district for festivals.

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Trade and Travel to Asian Countries have often had to face internal Challenges. These in turn have, and can still be, limiting factors for event development:

1. Visa restrictions

2. Civil unrest and war, political instability, domestic disturbances.

3. Economic crisis.

4. Health scares and personal hygiene.

5. Conservation.

6. Infrasturcture.

7. Policy and legislation.

8. Lack of event knowledge.

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Integrated Resort Development in Asia

An IR is a purpose – built entertainment complex that provides fully integrated business and leisure tourism products and service in one location

Include accommodation, convention and exhibition, casinos, dining establishment, shows, retail and entertainment.

Genting in Malaysia (see Focus Feature)

Venetian Macao – Resort – Hotel, 555,000 sq. feet of casino space/ 15,000 seat arena and 1.2 million sq. feet of MICE space.

Marina Bay Sands and Resorts World at Singapore.

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Electronic Conectivity in Event Management Speed, introducing and Expanding electronic

connectivity can provide better communication during an Event

In creasing availability in Asia of wireless, 3G technology, use of PCs and mobile phone the e-event can reach many of those involve the event

These can range from participants, sponsors, media persons, and the community to the suppliers and contractors at the event.

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There are a variety of benefits to implementing

electronic use in event management.

1. Intranet

2. Event analysis

3. Marketing and P.R.

4. Visitor services

5. Community involvement

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Going Green in Event Management Events can be high users of of energy and

resources, producing large amounts of

waste from setup to the shutdown.

The Global trend of environment

protection and conservation is slowly filtering in to event management.