Chap 5, forecasting demand

.

.

.

.

.

.

Prepared by

PROF. RAJESH KUMAR(MBA IMT, GBD,SIX-SIGMA BLACK BELT CERTIFIED)

Prof. of IMT-CDL(DIMS)IP UNIV

(Ex. HOD-MARKETING,BSD)E:[email protected]

P:9810275444www.marketingandbrandingguru.com

.

.

The Measures of Market Demand

PotentialMarket

PenetratedMarket

TargetMarket

AvailableMarket

Demand Measurement

MARKET BASED DEMAND• Market demand• Market forecast• Market potentialCOMPANY BASED DEMAND• Company demand• Company sales forecast• Company sales potential

.

.

Product Penetration Percentage

http://www.tivo.com/jump/redir.asp?main=HPNav&sub=HP_Redirect&URL=/0.0.asp

Market Demand:

Market Demand:

Market demand of the product is the total volume that would be bought by defined customer group in a defined geographical area in a defined marketing environment

Market Demand:

Market Forecast:

• Market Forecast:

At one level the demand of marketing actually occur. The marketing demand correspondence to this level is known as Market Forecast

Market Forecast:

Market Potential:

• Market Potential:

Market potential is the limit approached by the market demand. As we understand that the market potential is unlimited.

Market Potential:.

.Organization

Market

Company Demand:

• Company Demand:

This demand is estimated by the actual share of company in the market. It is estimated by the analysis of product, services, price, and communication in comparison with the competitors.

.

.

Company Demand:

Company Sale Forecast:


Within the define Company Demand, now company used to forecast the sale. It is the estimated sale of the product that one company try to sale in on season.

Company Sales Potential:


It is the sales limit approached by the company demand.

Chap 5, forecasting demand

Business

Transcript of Chap 5, forecasting demand