Chap 19, question 2
8
-Divyanshu Pal Nagar, IITK
-
Upload
sameer-mathur -
Category
Documents
-
view
11 -
download
0
Transcript of Chap 19, question 2
1.CROSS-FUNCTIONAL TEAMS
Most progressive companies have assigned new-product development to venture teams, Cross functional groups charged with developing a specific product or business.
Cross-functional teams can collaborate and use concurrent new-product development To push products to market
2.STAGE-GATE Systems:
Many top companies use the stage-gate system to divide the innovation process into stages, With a gate or checkpoint at the end of each.
This process is like a funnel: a large number of initial new-product ideas and concepts are winnowed down to a few high-potential products that are ultimately launched.