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Chaos in Context: Informed Design Through Analytics
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Transcript of Chaos in Context: Informed Design Through Analytics
CHAOS IN CONTEXTInformed Design Through Analytics
michael fienenpittsburg state university.eduGurunuCloud
@fienenfienen.com
http://bit.ly/chaosincontext
{ SUP? }
just call me fienendirector of web marketing – pittsburg state university
writer – .eduGuru (doteduguru.com)cto – nucloud (nucloud.com)
author – dotCMS From the Ground Up(http://bit.ly/dotcms-book)
{ not talking about design }
{ i’m a crappy designer }
{ be smart }
{ needs an artistic eye }
{ analytics is a lens }
{ pair of glasses }
{ realize full potential }
{ audience participation }
{ resources }
{ boring stat time }
{ mike volpe, cmo @ hubspot }
{ 1/3 are unhappy }
{ <25% are ‘extremely happy’ }
{ 2 years – 84% redesigns }
{ 29% for branding }
{ 35% - old/unmodern }
{ spoiled }
{ $54,596 }(60 sites)
{ $69,586 }(w/ outside vendor)
{ 5.1 months }
{ $128,461/yr }
{ time, money, effort }
{ huge jumps }
{ hard sell }
{ hard to implement }
{ jarring changes }
{ redesignment }
{ realignment }
{ what? }
{ strategic changes }
{ cost }
{ fail gracefully }
{ edustyle.net }
{ analytics }
{ it’s dead jim }
{ screen size }
{ context }
{ browsers }
{ the devil you know }
{ IE6 }
{ 1540 / 216,416 = .007 = .7% }
{ priorities }
{ mobile has 6x traffic of ie6 }
{ increase of >3x last year }
{ ie6 l0st 72% }
{ languages }
{ landing pages }
{ logins }
{ little things }
{ event tracking }
{ example }
{ clicks }
{ 1/5th }
{ the breakdown }
{ pages/visit +18% }(from 10.19 to 12.02 / 16.33% under to 27.75% over average)
{ time on site from 2.69% to 35.38% above average }
{ usage up 51% }(656 to 993 clicks )
{ just the beginning }
{ template sections }
{ one more }
{ education }
Thanks for being here and rocking my face off
???questions???
http://bit.ly/chaosincontext
@fienen