Channel4.com Light viewers analysis February 2014.
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Transcript of Channel4.com Light viewers analysis February 2014.
![Page 1: Channel4.com Light viewers analysis February 2014.](https://reader035.fdocuments.in/reader035/viewer/2022072015/56649ec85503460f94bd48ea/html5/thumbnails/1.jpg)
Channel4.com
Light viewers analysisFebruary 2014
![Page 2: Channel4.com Light viewers analysis February 2014.](https://reader035.fdocuments.in/reader035/viewer/2022072015/56649ec85503460f94bd48ea/html5/thumbnails/2.jpg)
Channel4.com
1 Channel 4 News Channel 4
2Time Team: The Edwardian
GrandChanne
l 4
3 Babylon Channel 4
4 Scandalicious Channel 4
5 Walking Through HistoryChanne
l 4
6 Grand DesignsChanne
l 4
7 Jimmy Carr: Making People LaughChanne
l 4
8 The Last LegChanne
l 4
9 Location, Location, LocationChanne
l 4
10 Restoration ManChanne
l 4
100% of the top 10 converting terrestrial programmes for light viewers were on C4
Source: BARB/ AdvantEdge February 2014. Lightest third commercial weight of viewing/ converting against all adults; highest occurrence ; minimum TVR 1.0; peak time only,
Top converting programmes: terrestrial (Peak)
![Page 3: Channel4.com Light viewers analysis February 2014.](https://reader035.fdocuments.in/reader035/viewer/2022072015/56649ec85503460f94bd48ea/html5/thumbnails/3.jpg)
Channel4.com
C4 was the top converting terrestrial channel in February 2014
Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults
![Page 4: Channel4.com Light viewers analysis February 2014.](https://reader035.fdocuments.in/reader035/viewer/2022072015/56649ec85503460f94bd48ea/html5/thumbnails/4.jpg)
Channel4.com
4 of the top indexing digital channels for light viewers in February were in the Channel 4 sales portfolio
Source: BARB/ DDS February 2014: minimum adult TVR = 1.0 Lightest third commercial weight of viewing/ converting against all adults
![Page 5: Channel4.com Light viewers analysis February 2014.](https://reader035.fdocuments.in/reader035/viewer/2022072015/56649ec85503460f94bd48ea/html5/thumbnails/5.jpg)
Channel4.com
C4 Sales is the highest converting sales house to over index for light viewers in February 2014
Source: BARB/ DDS February 2014: Lightest third commercial weight of viewing/ converting against all adults