Channel Management of nestle
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Transcript of Channel Management of nestle
UIMS
Behroz Ali Rizvi Najam Javaid
Mba 4th marketing
Channel management
Switzerland
But
How
It
Begins?
Miss
ion
To be the recognized leading nutrition, health and
wellness company in the world
Global Vision
Number one nutritious company of Pakistan
Leading FMCG company around the world as well as in Pakistan
Aims to be proactive innovation and re innovate the culture
To dwell in to the life of people & consumers
Best & quality brand in Pakistan
Nestle Objectives
Health & hygiene
Meet individuals taste
Maintain quality as they have perceived in market
Adaptive promotional campaigns
Marketing Objectives
CBM
RM
AM
TM
BDE
Simplified & effective distribution network
Continuous improvement to deliver products at best of their time
Accurate quantities, timely at right cost
Make sure the availability in every area
Channel Objectives
Dairy Powder
Product Categories
Dairy Liquid
Chilled Dairy
Nestle Water
Ready To Drink
Breakfast
Food
Nestle Professional
Bilal Traders
Qureshi Traders
Nestle Professionals
Nestle
Distributors
Customers
Channel Structure
Nestle Consumer Market
Shaan Marketing Services
All SKU’s
2155 intermediaries
North outstation
Shaan Marketing Services
Sifa sales 450
Distributions
Bilal trader 1900
Distributions
Ultimate
network
1500
Distributions
Azfar Agency
400
Distributions
Channel Structure
Qureshi Distribution
Pro movers
Nestle pure life
19 Litres
Water Distribution
Nestle
Distributors
Customers
Channel Structure
Channel members Relationship
No special policy RM
Price control
Conflicts
Surprise visits Back checking
Evaluation
Improve back checking
Evaluation mechanism for salesmen
Ethics needed for distributors
Professional environment
Suggestions