Channel Management Best Practices: Measuring your ROI on MDF
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Measuring ROI on MDF
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Channel Managers and Marketers use Marketing Development Funds to help Partners succeed when trying to promote and sell your product, but how do you make a positive return on your investment? This presentation walks you through the key factors needed to consider, and how Channeltivity - a Partner Relationship Management SaaS solution for emerging and mid-market companies - enables Channel Managers to automate, track and create accountability for every dollar.
Transcript of Channel Management Best Practices: Measuring your ROI on MDF
Measuring ROI on MDF
© 2013 CHANNELTIVITY
Key Factors to ROI on MDF
• It needs to be easy for partners to request funds, see balances, track reimbursement and communicate their progress on MDF activities
• It needs to be easy for Partner Managers to approve, track and collaborate on MDF activities
• It needs to be easy to coordinate reimbursement and provide an audit trail on each activity
• You can’t manage what you can’t measure – There needs to be a seamless tie into Deal Registration in order to calculate ROI
© 2013 CHANNELTIVITY
MDF Dashboard
© 2013 CHANNELTIVITY
MDF Request Manager
© 2013 CHANNELTIVITY
MDF Request
© 2013 CHANNELTIVITY
MDF Partner Performance Manager
© 2013 CHANNELTIVITY
Other key features
• That which gets written down gets “DONE”. Channeltivity has a joint business planning module used to plan MDF activities and establish Key Performance Indicators.
• Channeltivity Deal Registration integrates seamlessly with Salesforce.com. Think of it as a more feature rich and cost effective way for your partners to register and update deals without requiring a $$$alesforce log in.
• Channeltivity was designed to be implemented quickly. All modules are customizable by the client to meet specific workflow and process requirement.
