Channel design decisions.ppt3
22
CHANNEL DESIGN DECISIONS.
-
Upload
sameer-mathur -
Category
Education
-
view
18 -
download
3
Transcript of Channel design decisions.ppt3
![Page 1: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/1.jpg)
CHANNEL DESIGN DECISIONS.
![Page 2: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/2.jpg)
ANALYSING COSTOMER NEEDS AND WANTS.
![Page 3: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/3.jpg)
Eg.
![Page 4: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/4.jpg)
![Page 5: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/5.jpg)
![Page 6: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/6.jpg)
![Page 7: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/7.jpg)
![Page 8: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/8.jpg)
1.
![Page 9: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/9.jpg)
![Page 10: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/10.jpg)
2. NUMBER OF INTERMEDIARIES● EXCLUSIVE● SELECTIVE● INTENSIVE
![Page 11: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/11.jpg)
NUMBER OFINTERMEDIARIES
![Page 12: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/12.jpg)
3.
![Page 13: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/13.jpg)
EVALUATING MAJOR ALTERNATIVES
●Economic Criteria●Control Criteria●Adaptive Criteria
![Page 14: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/14.jpg)
1.
![Page 15: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/15.jpg)
Eg.
![Page 16: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/16.jpg)
![Page 17: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/17.jpg)
![Page 18: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/18.jpg)
![Page 19: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/19.jpg)
![Page 20: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/20.jpg)
![Page 21: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/21.jpg)
![Page 22: Channel design decisions.ppt3](https://reader035.fdocuments.in/reader035/viewer/2022062320/55d0ec09bb61ebb82e8b4701/html5/thumbnails/22.jpg)