Channel 4 UK Tribes research - Young People and Politics - October 2014

Tribes: Power & Participation

The issues affecting UK 16-24s in 2014

Why did we do it?

Part of Channel 4’s long standing

dedication to young audiences

Important to understand what 16-24s are

really thinking today

Perfect timing to get 16-24s higher on the

agenda ahead of the 2015 general

election

Quantitative: A nationally representative survey of

319 16-24 year olds via core4

Qualitative: A series of qualitative questions with

over 60 responses and video blogging with 10

participates.

All part of our Your4/UK Tribes insight community

How did we do it?

1) Politics is on the agenda for 16-24s

2) Jobs are the biggest issue, and immigration is highly

divisive

3) 16-24s lean left and right on different issues, leave your

assumptions behind

4) Despite being engaged in politics, engagement is often

passive. Simple steps can engage more young people in

politics.

4 things to know

4 things to know



divisive


assumptions behind



politics.

49

25 26

Interested In Politics Neutral Not Interested In Politics

How would you rate your interest in politics and current affairs?

Half of 16-24s are interested in politics, only one quarter are not interested

% A

gre

e

Source; core4/UK Tribes, 319 16-24 respondents & qualitative research

• Average guess: £66,386

• Highest guess: £600,000

• 24% with £10k range of

the actual amount

Actual: £67,060

How much are MP’s paid?

17

38

37

8

£10-30k

£31-50k

£51-100k

£100k +

% in range for estimating MPs Salary


45 55

Do you know who your local MP is?

Yes

No

Nearly half of 16-24s claim to know who their MP is

% a

gre

e

Those interested

in politics = 60%


33

20 17

14

9 5 2 1

Labour I Would NotVote

Green Party Conservatives UKIP LiberalDemocrats

Other BNP

If an election was called tomorrow, who would you vote for?

If only 16-24s could vote Labour would win the next election

Source; core4, Sept 14, YouGov survey October 10th

% A

gre

e

33

20 17

14

9 5 2 1

35

6 5

30

15

9 1 0

Labour I Would NotVote

Green Party Conservatives UKIP LiberalDemocrats

Other BNP

If an election was called tomorrow, who would you vote for?

16-24s 18+ Adults

If only 16-24s could vote Labour would win the next election

% A

gre

e

Source; core4, Sept 14, YouGov survey October 10th

4 things to know



divisive


assumptions behind



politics.

3 4 6

10 11

16 17 19 19

22 31

34 35

42 51

68

AlcoholDrugs

PensionsBullying

Politics & DemocracyImmigration

Violence and CrimeEnvironment

Social LifeSex & Relationships

HousingEquality

Higher EducationHealthcare

Money & DebtJobs/Employment

Which four issues from this list are most important to you personally?

By a distance jobs and money are the biggest concern for 16-24s

The future is daunting

because there’s no way

to firmly know what

will happen

“

”

% Agree


1 1

2 3

3 4

5 6

11 13 14 14

15 20

23 24

37

AlcoholSocial Life

DrugsPensions

Sex & RelationshipsBullying

None Of ThesePolitics & Democracy

Violence & CrimeHigher Education

HousingEquality

EnvironmentImmigration

HealthcareMoney & Debt

Jobs/Employment

Which two issues require the most urgent action?

But if we ask them to pick their top two issues, there are some interesting differences

Who are you?

What are you doing

to help Shropshire

in any way?

“

”

% Agree


Which two issues are most important to 16-24s

No. Issue Top 4 Issues

1 Jobs/employment 68%

2 Money & debt 51%

3 Healthcare 42%

4 Higher education 35%

5 Equality 34%

6 Housing 31%

7 Sex & relationships 22%

8 Social life 19%

9 The environment 19%

10 Violence & crime 17%

11 Immigration 16%

12 Politics & democracy 11%

13 Bullying 10%

14 Pensions 6%

15 Drugs 4%

17 Alcohol 3%

No. Issue 2 Most Important


2 Money & debt 24%

3 Healthcare 23%

4 Immigration 20%


6 Equality 14%

7 Housing 14%




12 Bullying 4%


14 Pensions 3%

15 Drugs 2%

16 Social life 1%

17 Alcohol 1%


Which two issues are most important to 16-24s


No. Issue Top 4 Issues


2 Money & debt 51%

3 Healthcare 42%


5 Equality 34%

6 Housing 31%


8 Social life 19%



11 Immigration 16%


13 Bullying 10%

14 Pensions 6%

15 Drugs 4%

17 Alcohol 3%

No. Issue 2 Most Important


2 Money & debt 24%

3 Healthcare 23%

4 Immigration 20%


6 Equality 14%

7 Housing 14%




12 Bullying 4%


14 Pensions 3%

15 Drugs 2%

16 Social life 1%

17 Alcohol 1%

8 11 11 12

16 20

21 21

28 29

36 36 36

45 57

58

HealthcareJobs/employment

Violence & crimeMoney & debt

EqualityHousing

Higher educationPolitics & democracy

EnvironmentBullying

Social lifePensions

ImmigrationSex & relationships

DrugsAlcohol

Which four issues from this list are least important to you personally?

The issues which are least important generally inverse

Even after gaining

qualifications at university,

some young people are

struggling to gain full time

employment

“

” Source; core4/UK Tribes, 319 16-24 respondents & qualitative research

By a distance jobs & employment are the biggest concern for 16-24s

The issues often associated with young people are not big issues to them

Immigration is a divisive topic among young people

4 things to know



divisive


assumptions behind



politics.

Purposely difficult

• Questions tackling topical and

contentious issues

• Questions designed to force polarising

views

• Provides a forced approach of what

people really think

36 32

12

20

Children Should Be ReceivingEducation On Sex

Children At This Age Are Too Young Teaching Young Children About SexIs Likely To Put Pressure On Them

To Start Relationships

Parents Should Be Able Decide If They Don’t Want Their Children In

Sex Education

The Lib Dems stated that sex education should start at the age of. Which of the following best describes your view on this?

There’s a confused split on sex education being taught earlier

% A

gre

e

Net 44%


55

35

9 I Support Same-Sex Marriages And

Religious Institutions Should Not Be Able ToDiscriminate

I Support Same-Sex Marriages But BelieveThat Religious Institutions Should Be Able

To Opt-Out

I Oppose Same-Sex Marriages

Earlier this year, same-sex marriages were made legal in the UK. Which of the following best describes your view on this?

Only a minority don’t back same sex marriages

% A

gre

e

Net 90%


60

24 9 6

Employers Should Be Able To EnquireAbout Mental Health Problems, ButOnly So They Can Provide Support

Employers Shouldn't Be Able To AskMental Health

Employers Should PositivelyDiscriminate In Favour Of Candidates

With Mental Health Problems

Employers Should Be Able ToDiscriminate Against Job Candidates

Who Have Suffered From MentalHealth Problems

Many believe that stigma about mental health still remains within the workforce. Which of the following best describes your view on this?

The majority think that support should be given to people with mental health

% A

gre

e

Net 84%


51

26 23

We Need To Reduce Unemployment Benefits We Should Maintain Current Levels OfBenefits But Make Community Work

Compulsory

We Need To Increase UnemploymentBenefits

Unemployment benefits and welfare reform is likely to be a key issue 2015. Which of the following best describes your view on this?

There’s a clear split on unemployment benefits

% A

gre

e

Net 49%


19

51

19 11

I think we should welcome allimmigrants.

I think that Britain should onlyallow skilled workers who will

contribute

I think Britain needs to curbimmigration

I think we need to pull out of theEU and stop immigration

The recent dramatic rise of UKIP has ignited a debate in government about immigration. Which of the following best describes your view on this?

The majority of 16-24s think that immigration needs to have some form of restriction

% A

gre

e

Net 30%


4 things to know



divisive


assumptions behind



politics.

20

21

22

26

35

37

46

48

54

Print News

Radio

Colleagues

News App

TV Programmes

Online News

Friends/Family

Social Media

TV News

How often do you use the following to keep informed about current affairs?

% A

gre

e R

eg

ula

rly

TV is the no.1 medium for informing 16-24s, followed by Social Media


57 52

20 20

10 9 5 3 3

Discuss WithFriends And

Family

Sign A Petition I Would NeverDo This

Share A VideoOn Social

Media

Write To YourMP

Participate In AProtest

Change YourProfile Picture

To A CampaignImage

Record A VideoBlog

Other

In the last year, how have you registered your views about an issue of concern or importance to you?

Most of the engagement in politics is relatively passive

% A

gre

e


48

40 36

27 27 25

17

9

OpposingParties

WorkingTogether More

Cohesively

MoreTransparency

Less InternalConflict Within

Parties

Less PressureFrom The

Media

More RealisticExpectations

From ThePublic

LessBureaucracy

None Of TheAbove

Increase TaxesTo Raise

Money ForPublic

Spending

What do you think could be done to make an MP's job easier to do?

Less political fighting would help MP’s and engage 16-24s

% A

gre

e


Opposing political parties

spend so much time picking

holes in each other and

pointing the finger that to be

honest, it makes it impossible

to remain interested.

“

”

Offer more internships and graduate

roles in MPs offices ...There could be

a scheme where MPs could sign up

to get an intern working for them.

“

”

Job opportunities.

Less Middle class

people in power.

More working class

people in Labour,

Conservatives, Lib

Dems. Make jobs open to the public or work experience

within the government - through all parties. “ ”

“

”

Practical solutions


Teach it as a

subject in school “ ”

Make it compulsory

in schools

Better teaching of

politics from a young

age…

“ ”

“ ”

Education, education, education

More education

from a younger age “ ”

Better education

in schools! “ ” Bring it more into the

education system “ ”

Make politics a subject that

is regularly taught in most

secondary schools.

“ ” “

”

Employ REAL people, who attended

state schools and understand daily

struggles of the youth of today

4 things to know



divisive


assumptions behind



politics.

Listen

Engage

Learn

[email protected]

Uktribes.com

@UKTribes

Channel 4 UK Tribes research - Young People and Politics - October 2014

Data & Analytics

Transcript of Channel 4 UK Tribes research - Young People and Politics - October 2014