Cultivating Tomorrow’s Doctors

page 12

F r o m t h e O f f i c e o f P h i l a n t h r o p y & P a r t n e r s h i p

Changing the Cancer War as We Know It page 20

S.C.’s Top-ranked Hospital for Cardiac Care (per U.S. News & World Report)page 11

Taking to the Air for Children’s Hospitalpage 18

Think Ahead for Planned Giving page 22

Spring 2011V o l u m e 5 / N u m b e r 2

Dear Partners in Philanthropy,

This is an exciting time to be a part of our community. Greenville Hospital System University Medical Center (GHS) exists in and for the community, so we want to keep you informed of a great advancement that will bring talent, jobs, economic development and expanded health care to the Upstate. In 2012, Greenville Hospital System expects to become a four-year campus of the University of South Carolina (USC) School of Medicine.

The partnership is a natural extension of an existing relationship. Currently, nearly half of third- and fourth-year USC School of Medicine students receive their medical training at GHS. With the expanded campus, we expect that number to increase significantly – the expansion could increase the number of physicians graduating from USC by at least 30 percent – which means we will have a larger talent pool from which to recruit physicians who will care for the growing upstate population. We will release more news on the medical school partnership in coming months.

As an academic health system, education is part of our mission: Heal compassionately, teach innovatively, improve constantly. Education is part of our history, too. Since Greenville City Hospital opened nearly 100 years ago, GHS has helped train thousands of physicians, nurses and other healthcare professionals.

We’re always looking for proven ways to better or expand our community’s healthcare workforce. Expansion is a must. Data suggest that by 2020 our country will need more than 5 million new healthcare professionals to keep up with demand. Many areas already are experiencing a shortage of qualified workers, including South Carolina and the Upstate.

In this issue, you’ll learn about our workforce development strategy and a key component, the Medical Experience (MedEx) Academy. Last July, our first class of MedEx students participated in learning experiences designed to introduce a foundation for a successful career in health care. I’m proud to say I’ve met these students and have given the program personal philanthropic support. Valuable programs such as the MedEx Academy depend on investment from generous donors, and I believe my gift will create value far greater than the initial contribution.

As you read this issue of Opportunities, please consider joining me in making an investment in our community’s future.

Michael C. Riordan President and CEO Greenville Hospital System

TABLE OF CONTENTS

The Power of Giving, Cancer ... 4

The Power of Giving, Children .............................. 6

The Power of Giving, Heart..... 11

MedEx Academy: For Tomorrow’s Health Care ... 12

A Voice for Children’s Hospital ............................ 18

ITOR Cancer Program Gets Under Way ................ 20

Planned Giving: A Lasting Difference ......... 22

Reader Survey ....................... 23

On the cover:

Students from the first MedEx Academy enjoy the “Field of Dreams” fundraiser sponsored by the Greenville Drive (see story, page 16).

Mailing information:

If you would like your name added to or removed from the mailing list for this publication, please call us at (864) 797-7743, e-mail us at afreeman@ghs.org or write to us at 300 E. McBee Ave., Suite 200, Greenville, SC 29601.

100534

from leadership

Our mission: Heal compassionately.

Teach innovatively. Improve constantly.

page 02

Dear Partners in Philanthropy,

Looking back on my 30-year career in philanthropy, I realize that every gift I have helped facilitate centers around one theme: investment in the community. People do not give to Greenville Hospital System University Medical Center (GHS) – they give to better the community’s health care through GHS. GHS is a community asset and belongs to the community. Community philanthropists believe that by giving their time, talent or treasure, they benefit Greater Greenville and the Upstate by using their resources to improve or expand healthcare programs and services.

Launched in July 2010, GHS’ Medical Experience (MedEx) Academy is a new corporate initiative positioned to address the critical workforce shortage predicted for the U.S. The community has responded by giving generously to the Drive Scholars program, financially supporting the scholarship and stipend needs of deserving students committed to a healthcare career.

MedEx students are the future of health care in the Upstate. With our investment, they will have the resources and guidance to become the next generation of physicians, nurses, administrators and innovators who will take care of the health needs of our community. When I attended the MedEx graduation ceremony and heard the dreams of each student firsthand, I knew for certain that the program will be successful and worthy of philanthropic support.

In this issue of Opportunities, you will learn more about the MedEx Academy and the people behind it, as well as new programs in Children’s Hospital, cancer services and more – all of which benefit the community through your philanthropic support. I’m proud of all the investments this community has made through Greenville Hospital System, and I hope to be both a facilitator and investor for years to come.

George F. Maynard III, FAHP Vice President, Institutional Advancement Greenville Hospital System

P.S. Join me in supporting the future of health care in the Upstate! To learn about the MedEx Academy and what it means for our community, visit ghsfieldofdreams.com.

Community partnership is necessary to achieve the vision and

mission of GHS.

At the inaugural Field of Dreams event

at Fluor Field, a full orchestra entertained

guests. For story, see page 16.

Cancerthe power of giving ...

Cycling Group Lends Support

The upstate cycling group Palmetto Peloton Project (P3) has become the Cancer Center’s first $500,000 cumulative donor with a $120,000 gift to ITOR (Institute for Translational Oncology Research). P3 riders

and volunteers raised the funds through the Stars and Stripes Challenge, a ride that coincides with the USA Cycling Pro Championships that took place here in Greenville on September 19 and the Challenge to

Conquer Cancer relay ride from Greenville to Austin, Texas (October 17-24).

“P3 centers around a group of people impacted by cancer who challenge themselves to help advance treatment through research locally and nationally,” said organizer Kevin Dunn. “Our riders have high goals, and their challenges are physical, emotional and philanthropic. It’s not easy to bike up Paris Mountain, and it’s not easy to be responsible for raising $2,500 or $5,000, but when a P3 rider compares that to a loved one’s cancer battle, the challenge becomes easier.”

P3 volunteer and GHS employee Lisa Barwick has ridden in the Stars and Stripes Challenge every year since its inception and has been a part of the relay team to Austin twice.

“I am honored,” she said, “to be part of the passion people put into our events. Nearly every one has a connection with the P3 mission and a compelling story. Through both P3 events – Stars and Stripes Challenge and Challenge to Conquer Cancer – I can see the difference P3 makes and the power of what we are doing.”

From Loss to a Cause

When Ron Jerina lost his father to bladder cancer in 2005, he knew he had to do something. “Losing Dad at just 61 was a huge blow to me,” he recalled, “and I wanted to be a part of the fight against cancer.”

New to cycling, Jerina joined P3 with enthusiasm because it combined fighting cancer and his love of athletics. He also appreciated the national and local impact of the group. P3 gives financial support to the Lance Armstrong Foundation, the GHS Cancer Center and the Cancer Association of

Anderson.

Jerina, now a P3 board member and ride director for the Challenge to Conquer Cancer, shares the perspective gained from his involvement: “I spent years feeling sorry for myself because of my loss, but the survivors I’ve met on this journey have inspired me to celebrate life and take action. They are the real inspiration for the Challenge to Conquer Cancer ride to Texas.”

To learn more and to register for P3 events, including the May 28 Stars and Stripes Challenge, visit P3ride.org.

page 04

The Future Is ITOR

For more on ITOR’s innovative research

that is bringing hope to people with

cancer, see story on page 20.

“The commitment of P3 and other donors

has been vital to the successful launch of

ITOR, and with continued philanthropic

support we expect this institute to

become a destination center for

translational research and innovative

personalized cancer therapies. Research

breakthroughs and major advances in

personalized medicine and cancer care

will continue to be made in upstate South

Carolina, to everyone’s benefit.”

Sam Konduros ITOR Business Development Director

Cyclists take on cancer

in the Stars and Stripes Challenge.

Riders and support teams charge up at the beginning of a relay.

At right, Team Yellow makes miles and memories on the

road to Texas. Below, Ron Jerina (second

from right) and team members share an

emotional as well as physical journey.

Why I Ride by Ron Jerina

“This morning’s ride from midnight to 6:00 a.m. was the hardest ride I have ever

done. It wasn’t because of the midnight start or the number of miles we rode

or because of sore, tired legs. It was so hard because of all the

emotion in Team Yellow’s story.

“At the beginning of every pace change, we would celebrate the

lives of the ones we lost to cancer and honor those who continue to fight or who have won the battle. When it was your

turn to lead, you would say for whom we were riding that part of the ride. And we would announce the name on the

radio with a little story about that person so that the support team knew whom we were riding for. It took more than

three hours of pace changes to complete our team’s names.

“At one point we got out of our pace line and spread out five wide. We dedicated that section to our teammate Laurens,

who was not able to ride on her bike but was on the road with us in spirit as she rode in the support vehicle. We also did

it later in the ride for Jeni, Chasse,

Dustin, Kathy, Sally and Keith – all

survivors participating in the ride.

I am so proud to be part of such a

great team. I will never forget the

hardest ride of my life.”

From Ron Jerina’s Bike Journal, October 21, 2009

Childrenthe power of giving ...

Children’s Miracle Network

The 2010 Children’s Hospital Radiothon returned with fanfare to Greenville Memorial Hospital this past September, raising more than $310,000 to benefit Children’s Hospital. Presenting partner Entercom Upstate temporarily moved in, taking over the hospital lobby for the duration of the three-day event. All five Entercom stations broadcast live from the hospital, interviewing Children’s Hospital patients, families, physicians and administrators to share stories of “miracle children” with the community.

“Children’s Hospital is grateful to have the support of the upstate community,” remarked Children’s Miracle Network Manager Gina Blohm. “We are particularly grateful for the exceptional support from Radiothon sponsors: Moe’s Southwest Grill®, Orion Rugs, Piedmont Automotive – and a very special thanks to Entercom Upstate and their stations (New Rock 93.3, B93.7, Magic 98.9, Rock 101, and NewsRadio 106.3) for coming to Children’s Hospital to show the community what a great resource we have to care for our children.”

A Miracle Child

For Hazel Hill, age 9, a day without doctors is a good day. As a 2-year-old, she was diagnosed with cystic fibrosis, a hereditary disease that affects

the whole body but is most known by sufferers’ frequent lung infections and severe breathing problems.

Twice every day, Hazel undergoes treatment at home in a special vest that shakes her body to loosen the mucous in her lungs. When a respiratory infection strikes, home treatments aren’t enough. Several times a year, Hazel stays at Children’s Hospital for two or three weeks at a time, getting four vest treatments a day. Hazel also has had surgery to remove part of a lung – she has been coming to Children’s Hospital long enough to know the staff very well.

“I really like the nurses that take care of me: Noelle, Misty,

At left, Tom Steele (l) and Hawk Harrison with the Hawk ‘n Tom Show (B93.7) get the patient’s perspective in more ways than one. Below, Lee Earl Jackson, a former patient of Children’s Hospital, chats with Megan Miller, a GHS registered dietitian, and Eric Bour, M.D., before going on air.

Hazel Hill’s many visits to the hospital are made more pleasant by contributions from Children’s Hospital Radiothon.

Safe Kids Upstate is led by Children’s Hospital of Greenville Hospital System University Medical Center (GHS). Its mission is to prevent accidental childhood injury, a leading cause of death in children 14 and under. Safe Kids Upstate is affiliated with Safe Kids Worldwide, which has hundreds of coalitions in 19 countries.

Larry Brown, M.D., State Senator Thomas Alexander and the Oconee Medical Center Foundation Board have led the effort to bring evidenced-based services and life-saving equipment to Oconee County’s youngest citizens. Since coming to Oconee County four years ago, Safe Kids Upstate has helped decrease the incidence of unintentional injury to children by 17 percent.

“The goal of this partnership,” said Jeanne Ward, Oconee Medical Center president and CEO, “is to reduce the number of children entering our emergency room or having to be transported to GHS Children’s Hospital with injuries that are preventable. With education from the Safe Kids program, we are seeing a community that is more knowledgeable about injury prevention and therefore able to take extra precaution to see that our little ones are safe and healthy.”

Safe Kids Upstate and its Oconee coalition have built the program to include the following initiatives:

• Safe Kids “At Home.” This initiative provides community awareness campaigns, education and injury prevention programs to keep kids safe in their home. The Baby Safety Guide for New Moms offers information to new parents about ways to childproof their homes. The Cribs for Kids Program is bringing free education about safe sleep environments and portable cribs to eligible families. Buddy’s Safety House, winner

Mandy, Evie and Melanie,” the fourth-grader said. “I also like seeing Dr. Gwinn and Dr. Abrams, and Tara, my Child Life specialist. They are all so kind to me, especially Tara, when I was nervous before my surgery.”

This year, community support through Children’s Hospital Radiothon provided a surgery teaching doll to help children such as Hazel. Child Life specialists use medical play to ease children’s fears by educating them about surgical procedures in a way they can see and understand. Many of the items purchased with funds raised by Radiothon are for that purpose.

To listen to patient and family stories shared on Radiothon, visit ghsgiving.org/radiothon.php. For information on becoming a Radiothon sponsor, contact Gina Blohm, (864) 797-7739 or gblohm@ghs.org.

Safe Kids® Upstate & Oconee Medical Center: A Partnership to Keep Kids Safe

Keeping children safe and free from injury is a top priority for Safe Kids Upstate and Oconee Medical Center, and since 2007 the two organizations have partnered to provide injury prevention and safety education to families in Oconee County. page 07

The toy attached to the crib is colorful,

but it presents a choking hazard

to the baby. Safe Kids provides this and other

information to help parents

baby-proof their homes.

of Safe Kids Worldwide Most Innovative Program of 1997, is a model mobile home in which children pretend to be safety inspectors as they move through the house searching for common safety hazards that can lead to potential injuries.• Safe Kids “At School.” Two new programs were presented to the Oconee County School District this fall. The Safe Schools Program provides on-site training to students, parents and teachers in safety initiatives that Safe Kids Upstate offers. The Safety Patrol Program provides equipment and training to each school and assists with the development of safe and efficient carpool lines.

• Safe Kids “At Play.” The Bike Safety Program incorporates interactive bike rodeos to teach children how to ride a bike responsibly. In the rodeo, children ride through an obstacle course while learning rules of safety, proper bike maintenance and how to wear a helmet properly. Water Safety Programs, led by the American Red Cross®, now include a partnership with Clemson University that allows second graders to receive swimming lessons and water safety education for parents. • Safe Kids “On the Way.” Through the Buckle Up Program, the grand opening of a permanent car seat safety inspection station took place on National Car Seat Check Day (September 25). Car seat inspections are available monthly by appointment.

Oconee Medical Center Leadership, the Oconee Medical Center Foundation and grassroots coalition partners have proven that by working together with Safe Kids Upstate, families and young children are empowered to make smart safety-related decisions that prevent accidental injury.

Safe Kids Upstate programs are funded entirely by community

Childrenthe power of giving ...

Above, Oakview Elementary students were out in force on Safe Kids “Walk This Way Day” (October 5). This national event teaches safe behavior to motorists and child pedestrians.

Sandvik Tooling gave $2,500 to support the new Safe Kids car seat inspection station in Oconee County. Safe Kids Upstate in partnership with Oconee Medical

Center offers car seat checks by appointment on the first Wednesday of each month at the Seneca Fire Department. (l-r) Debbie Dubose, Oconee Medical Center Foundation; Seneca Fire Dept. Firefighter Chris Cartee; Cortni Nations, Safe Kids Upstate; Seneca Fire Chief Shane Phillips; and Angie Long with Sandvik Tooling.

page 08

support. Oconee Medical Center, Blue Ridge Electric, Duke Energy Foundation, Michelin and others made a significant investment in the community when they funded the program’s expansion. For all these community partners do to keep kids safe, Safe Kids Upstate is grateful.

For more information about the safety programs offered through Safe Kids Upstate and Oconee Medical Center, contact Cortni Nations, Safe Kids Upstate expansion program coordinator, at (864) 885-7390 or by e-mail at cnations@ghs.org.

You can help save lives by supporting Safe Kids Upstate programs; please make a gift via the enclosed envelope or visit virtualtoydrive.org.

The Virtual Toy Drive Turns Five!

The Office of Philanthropy & Partnership and Children’s

Purchasing

an item for

Children’s Hospital through

Virtual Toy Drive is like

shopping online. It’s fast,

convenient and will match

what the donor wishes to

give with a current need in

Children’s Hospital. Items

start at $2, so anyone can

make a difference!

Step by Step: How VirtualToyDrive.org Works

Our Virtual Toy Drive (VTD) often is associated with the holidays — and what’s more natural than thinking about toys, children and Christmas together? Needs at Children’s Hospital, however, go on year-round, and so does our VTD!

Hospital extend a special thanks to the Upstate community as we begin the fifth season of Virtual Toy Drive! Since the site launched, philanthropic support has allowed us to purchase

needed capital items that benefit everyone, such as PlayMotion™ machines, vein viewing technology and a DVD kiosk. And community giving has allowed us to provide books, toys,

birthday parties, visits to Camp Courage (for children with cancer or blood disorders) and more to hundreds of

children who need all the support we can give while they recover from illness or injury.

By helping us meet the needs of the whole child — body and spirit — you have made a big difference in the lives of our patients. For all you’ve done for our children and families, thank you!

A Children’s Hospital patient enjoys a visit from Comet, a therapy dog. Therapy dogs are trained to be on their best behavior in the hospital, but they need no training to love a child.

page 09

You can make a gift in three easy steps:

! Visit the website: VirtualToyDrive.org.

@ Browse items by donation amount, age of patient,

type of item or department of Children’s Hospital.

# Select the item and check out!

Help make a difference in our young patients’ lives by

starting your own Virtual Toy Drive. To get started, visit

VirtualToyDrive.org, click “Start a Toy Drive” on the

navigation bar and fill in the required information.

Childrenthe power of giving ...

Our Virtual Toy Drive wish list includes …

• Camp Courage scholarships to provide children with cancer or blood disorders a memorable camping experience with their peers• Children’s Hospital Carnival sponsorships to provide a day of outdoor entertainment for patients and their families

• A mini operating room to provide Child Life staff with a visual teaching tool to prepare children for procedures and reduce fear• Giveaway toys to provide kids at Children’s Hospital outpatient centers with a small reward for their patience and bravery

February 12, 2008, was the day my daughter Katie-Belle, then 8 months old, was diagnosed with a form of leukemia.

According to the statistics, she had at best a 50 percent chance of survival.

I’m so thankful for the staff at Children’s Hospital – Katie-Belle’s

doctors and nurses did everything possible to help her beat

the cancer. When I learned about the two-year chemotherapy

treatment she would have to endure and the side effects that came with it, I wondered which was worse, the disease or the cure.

Katie-Belle was strong through it all, laughing and smiling like a healthy child in spite of the pain and weakness.

Then, Katie-Belle came down with pneumonia. The chemotherapy that was beating back her cancer had weakened her

immune system to the point a simple infection was life threatening. Thankfully, we had the healing hands of Children’s

Hospital to keep her with us. Over our six-week stay, Katie-Belle would

spend time in the pediatric intensive care unit, but she pulled through.

Katie-Belle has been off chemo for almost a year now and finally is eating

well, growing and playing like a normal 3-year-old. She’s vibrant and full

of life. In my book

that isn’t “normal” –

it’s a miracle.

There truly are no

words to describe

the support and

encouragement we

received from the

staff at Children’s Hospital. When we felt

overwhelmed with fear and exhaustion,

someone was there to comfort and encourage us and help Katie heal.

For that and all they do to make miracles for our community’s

children, my family and I are eternally grateful.

A Mother’s Miracle

Why Support Children’s Hospital?

Children’s Hospital provides

specialized care to our region’s

children. In many cases, children

and their families need physical,

psychological and spiritual care

when dealing with injury or illness.

With your help, Children’s Hospital

can go the extra mile to create the

best environment possible and

provide everything necessary for

a child in the hospital and create

miracles for families.

by Karen Cooley

Katie-Belle Cooley has gone from fighting for her life to thriving.

HeartGMH a U.S. News & World Report “Best Hospital” in Heart and Heart Surgery

Cardiovascular disease continues to threaten lives in our state and nationwide. South Carolina ranks near the top of an American Heart Association® study of death rates for cardiovascular disease (CVD). Other states in this region share our problem. It seems that the Southern food we enjoy and our way of life has unintended consequences. Thankfully, CVD is becoming more treatable and manageable. More than 35 percent of adults suffer from CVD, but death rates have fallen in the last decade as research enhances prevention and care.

According to a recent study by U.S. News & World Report, the best CVD care in the state is at Greenville Hospital System University Medical Center (GHS).

In 2010, the publication ranked Greenville Memorial Hospital (GMH), the flagship institute of GHS, a “Top 50” hospital nationwide in three specialties, Diabetes and Endocrinology (#25), Gastroenterology (#39) and Heart & Heart Surgery (#45) – recognizing the hospital in company with The Cleveland Clinic, Mayo Clinic and Johns Hopkins Hospital. It was the second consecutive year GMH was ranked in those specialties, and GMH was the only hospital in the state ranked in the top 50 for heart services.

GMH’s heart care ranking is tied to hard data and effectiveness at patient care. The hospital scored at or near the top for survival of medically challenging cases, patient safety, volume of Medicare patients to receive specialty care, nurse staffing and patient services available. As a not-for-profit hospital system, GHS provides these services to the entire community, regardless of ability to pay.

Community Support Makes All the Difference

Community investment and leadership continue to create healing miracles for patients with cardiovascular disease. Thanks to community support:

• The GHS Chest Pain Center is recognized among the top two percent in the nation

• The HeartLife® cardiovascular rehabilitation program helps cardiac patients regain their lives and reduces the risk of future complications

• 10,000+ patients annually receive the best cardiovascular care in the state

You can make a difference for hundreds of patients suffering from CVD. To learn more about giving philanthropic support to cardiac programs at GHS, visit ghsgiving.org or contact George Maynard at (864) 797-7730 or by e-mail at gmaynard@ghs.org.

the power of giving ...

page 11

GMH’s Heart & Heart Surgery ranking was made possible by our cardiovascular surgeons and

physician team at Carolina Cardiology and by our excellent nursing staff.

Today’s promising youthtomorrow’s health care in ...

Starting Now

As the population of our region and nation grows and ages, an increasing number of people need high-quality healthcare services. By 2020, our nation will need 3.5 million more healthcare workers to keep up with demand

and an additional 2 million to account for attrition.

What is Greenville Hospital System University Medical Center (GHS) doing to prepare for the shortage?

The answer is found in our mission: Heal compassionately. Teach innovatively. Improve constantly. GHS is a teaching hospital. For generations, we have provided healthcare workers with the education and skills needed to care for the Upstate. Now, we are developing and implementing initiatives to draw young people to the medical field through workforce development.

When our Board of Trustees examined the data, the need for workforce development was apparent. As it grows, our region must attract and

develop healthcare professionals.

“We already have a shortage of

physicians and other healthcare workers in some areas of the state,” said Jerry Dempsey, board chairman. “It was clear to the board that we needed to act and

address the problem. Also, my wife and I are extremely happy with the care we receive here. It would be shameful if we didn’t make the necessary investments for future generations to have the same.”

The Enterprise

“We must get more young people interested in a healthcare career path,” said Alfred Squire, workforce development director for GHS. “At GHS, we want to create learning experiences that engage and challenge upstate students, fostering in them curiosity and interest in health care and the sciences.”

He continued, “As they progress through school, their opportunities to learn and

page 12

MedEx students are “transformed” into 80-year-

olds to better understand the diseases and difficulties

experienced by older patients.

Above, three students practice

CPR at the simulation center.

At right, Natasha McElrath contemplates

the benefits of community service as

she views graduates of United Ministries’

GED program.

gain exposure with us increase, culminating in the GHS Medical Experience (MedEx) Academy for rising high-school seniors – Tier 1 – and college undergraduates – Tiers 2 and 3 – and advanced training for graduate students who choose to pursue a career in health care. All our tactics are research-based, and we’re very excited to apply them for the greater good of the Upstate.”

Medical Experiences for the Future

GHS’ strategy begins by exposing children in grades K-8 to the healthcare field through science fairs, IMAX

presentations, Roper Mountain Science Center activities, career days at local schools and field trips to GHS campuses.

Students in grades 9-12 may participate in the Medical Explorers program, which introduces them to specific careers through interactions with physicians, nurses, pharmacists, paramedics and others. Medical Explorers enjoy virtual learning experiences, such as simulated medical activities and webinars.

The summer before 12th grade, a group of outstanding students are selected for Tier 1 of the MedEx Academy. These rising seniors are given four weeks of instruction and experience in health care. Their journey begins with orientation, where they receive GHS ID badges and gold jackets to represent their future value to our community and the “golden opportunity” they have to learn and make a difference.

A Golden Opportunity

The first class was welcomed to GHS for the MedEx Academy on July 12, 2010. The talented group consisted of 11 top students from Carolina Academy and one from Southside High School. First-week curriculum included general training for healthcare professionals (as all GHS employees are required to take), cultural diversity training, an introduction to research and a “cinema-education” physician experience.

Weeks two and three explored non-clinical job opportunities, community service projects and hands-on training in the simulation center. Simulations included being part of a rapid response team, a neonatal intensive care unit and a geriatric unit.

Today’s promising youth

page 13

GHS rapid response nurses give MexEx students

hands-on instruction in intubation.

During the final week of the MedEx Academy, students interacted with medical school students and residents to gain a better understanding of what to expect if they choose medicine as a career. They also presented final projects and completed an exam and evaluation of the course.

Through Community Support a Field of Dreams Is Born

Greenville businessman Craig Brown knows about workforce development. As president

Today’s promising youthtomorrow’s heath care in ...

Maryann Forbes, 17, is a senior at Carolina Academy. Her interest in medicine stems from her focus in school (Medical Academy

and Engineering Academy coursework) and her love of athletics.

“I love volleyball, basketball and soccer,” Forbes explained, “but participating in three sports is hard on my ankles, so I’ve spent a lot of

time with the GHS athletic trainer assigned to my school.”

All that time getting ankles taped and rehabbing sports injuries helped Forbes decide she

wants to help others through a career as an athletic trainer or physical therapist.

“I really enjoy helping people,” she said. “Learning to tape joints and provide first aid

were the tools that gave me direction.”

Forbes is moving in the right

direction through service; she

volunteers at Proaxis Therapy–

Hillcrest. But the future physical

therapist, trainer or sports medicine

specialist has another goal before

she begins that journey.

“I’ve always wanted to be a Marine,”

she said. “I’m considering enlisting after high school to fulfill that dream before

going to college for sports medicine.”

and co-owner of the Greenville Drive, he’s an integral part of development for its major league affiliate, the Boston Red Sox.

“When promising young athletes reach their junior year of high school, many colleges and professional teams already know their name,” Brown explained. “In professional baseball, major league organizations scout young players and then draft and invest in the development of those the organization believes has the desire and talent to

MedEx Excites Students About Health Care

page 14

“The MedEx Academy was an eye-opener for

me. I had no idea there were so many different

careers in health care. Getting hands-

on experience was amazing!”

Maryann Forbesmember of the inaugural MedEx Academy

(l-r) Maryann Forbes, Sapphyre Callahan, Angela Samuel and Kelsey Williams pause for a photo while

sorting canned goods for the United Ministries pantry. Solidarity was high among the 12 MedEx students in

every task they undertook.

Today’s promising youth“I have a passion for entrepreneurship, health care and education,” he said. “The Medical Experience Academy and Drive Scholars programs fulfill key aspects of each of these interests. The partnership we can build between these programs and baseball will create public awareness and allow us to have some fun along the way.”

The baseball partnership is the Field of Dreams, the signature event of GHS to raise funds to benefit the Drive Scholars through scholarships and stipends. Five MedEx Tier 1

contribute to the team. I believe this model of investment in young talent could be of great benefit to our community if it were applied to health care.”

With that thought, Brown collaborated with staff at GHS to help bring the idea to life. The result is the Drive Scholars program, an initiative to raise funds for Medical Experience Academy programs, scholarships and stipends. The initiative fits Brown’s community-oriented philosophy.

Kelsey Williams, 17, has dreamed of a career in health care since the third grade. “I spent a lot of time around the hospital when I

was little,” Williams explained. “Watching family members get treatment for health problems fascinated me.”

Williams is a shining star in the inaugural MedEx Academy Tier 1 class. The “A”

student from Southside High School shares her experience:

“I feel so fortunate to have the opportunity to participate in the GHS Medical

Experience Academy! I loved the exposure to different areas of medicine and all of the

hands-on activities. Helping people has always been my passion, and participating

in the emergency room simulation and elder care simulation opened my eyes to the

challenges patients

face. I’m really

excited to pursue a

career in medicine to make a difference in lives!”

Williams already is making a difference for many lives in the Upstate

as an active volunteer. She has given her time to the Red Cross, A

Child’s Haven, the Rotary Club, the Ambulatory Infusion Center at

GHS and other organizations. She also is the student president of the

Medical Explorers program.

Williams is grateful to everyone who supports the Medical

Experience Academy through philanthropy.

“Giving to the MedEx Academy is a contagious investment,” she said.

“By donating, you are empowering us [students] to give back to our

community when we become physicians, nurses and therapists.”

Williams hopes to attend the University of South Carolina this fall.

MedEx Excites Students About Health Care

“Nothing in life is free: If you want something,

you have to work hard for it.”

Kelsey Williamsmember of the inaugural MedEx Academy

students will receive college scholarships redeemable upon enrollment in an accredited college. All students receive stipends to minimize economic barriers to participation, as many would be forced to leave summer jobs early to participate.

At a luncheon of community leaders that took place at the future home of the USC School of Medicine–Greenville, Brown joined GHS CEO Michael Riordan, GHS Vice President

of Institutional Advancement George Maynard and past Trustee Chairman Ernest Lathem, M.D., in announcing their families’ major gift pledges to become the first “Hall of Fame” members in the Drive Scholars program.

As he announced the partnership, Brown described the motive behind his involvement and gift: “We can’t afford to wait for this problem [the shortage of healthcare professionals] to fix itself. Physicians, pharmacists, nurses – all are needed now. Greenville

is an entrepreneurial city known for getting things done. Many leaders in the community already have and more will join me in supporting students in the

MedEx Academy through the Drive Scholars program.”

To join Brown and other community leaders in investing in

the future of health care in the Upstate, contact Michelle Shain at (864) 797-7737 or mshain@ghs.org. To learn about the MedEx Academy or to make a gift online, please visit ghsfieldofdreams.com.

page 16

Today’s promising youthtomorrow’s heath care in ...

Dreams Take Hold

Craig Brown believes in investing in the Upstate; he

brought the Drive to Greenville and allows the city to use the Drive trolley cars when they

are not in use for games.

Today’s promising youth

Dreams Take Hold

A cool note was in the early fall air the evening of October 7, but the spirit of generosity was

warm as more than 300 physicians, community members and friends of GHS attended the Field

of Dreams gala to support the Medical Experience (MedEx) Academy. Suggested attire for the

event was black tie and sneakers, and most activities took

place on the infield of Fluor Field.

The gala began with a cocktail party on the concourse near

the Spinx 500 Club. After socializing, guests moved to their

seats on the field. They were entertained by guitarist Tim White, the Godwin Family String

Quartet and the featured musicians of the evening, the Greenville Symphony Orchestra.

GHS President and CEO Mike Riordan spoke enthusiastically of GHS’ efforts to address the

shortage of physicians in South Carolina. “I’ve worked in other large health

systems – Emory and the University of Chicago,” he said, “but this is the

first time I’ve worked in an organization that so proactively addresses the

healthcare employee shortage.”

Greenville Drive President and Co-owner Craig Brown made an impassioned

plea to the crowd to join him in investing in our community’s future through

the MedEx Academy and touting the economic benefits of developing talented youth.

“High-quality health care is a strategic asset,” he said. “It helps grow the economy and

create jobs, making the Upstate more attractive to business investment.”

Finally, Wachovia Market President Brian Rogers thanked the crowd and expressed Wachovia’s

pleasure to be the Presenting Sponsor of the Field of Dreams

event. The night concluded with the symphony’s rendition of the

1812 Overture, choreographed to a fireworks display.

With gala contributions still coming in, the Drive Scholars

program has raised

more than $550,000

in support of the

MedEx Academy.

At left, members of the inaugural MedEx Academy represent the future of healthcare providers. Below left, GHS Board chairman Jerry Dempsey enjoys the festivities. Below, student Kelsey Williams delivers the invocation.

The Field of Dreams Gala is the first event (other than a baseball game) to ever take place on the infield of Fluor Field.

Attendees enjoy the formality

of evening wear and the

comfort of sneakers.

Voice for Children’s Hospitallocal company unites as a ...

A Father Who’s Been There

Entercom Upstate’s Vice President and Market Manager John Burkavage has been in radio for more than 30 years and is a man who loves his work. He is quick to point out, however, that his most important role is not in radio but in fatherhood. As a young father, Burkavage learned firsthand how a child’s illness can turn a family upside-down – and how a children’s hospital can make miracles.

Back in 1986, Burkavage’s wife, Mercedes, noticed that their daughter, Monica, had lips that sometimes appeared purple. They took the 1-year-old to The Children’s Hospital of Philadelphia near their home, where she was diagnosed with a congenital heart defect – a hole in her heart. The family spent a week there as Monica recovered from open-heart surgery.

“I learned a lot in that week,” recounted Burkavage. “It’s hard to even imagine your

child in that kind of danger, and we were in a place we never thought we would be.”

Thankfully, Monica’s doctors were able to repair her heart, and her family experienced the joy many families at Children’s Hospital of Greenville Hospital System University Medical Center (GHS) know when their child is given a clean bill of health.

Monica is now a healthy 25-year-old, but thinking about her health scare still affects Burkavage. “A week in Children’s Hospital will change your life,” he said. “When I visit GHS Children’s Hospital for Radiothon and meet families who have stories like ours, I can’t help but feel deeply for them. I’ve shared their fear, and I know how difficult facing a child’s health challenge can be.”

page 18

John Burkavage helps families of

Children’s Hospital because he will

always remember his own experience

25 years ago.

After recovering from surgery, Monica Burkavage was a healthy little girl; she has grown into a healthy adult.

Voice for Children’s HospitalWhen Children’s Hospital Director of Philanthropy & Partnership Bill Kinard approached Burkavage about a partnership to present Children’s Hospital Radiothon to the community, he accepted without hesitation. Burkavage enthusiastically made Children’s Hospital Radiothon a company-wide effort, using all five Entercom Upstate radio stations and involving his staff to immerse listeners in the Children’s Hospital experience.

“Any time we can tell a story that creates emotion – that’s what radio is all about,” Burkavage said.

Kinard added, “Philanthropy is spurred through the connection of intellect and emotion. This is why John is such an invaluable partner to us. His team and his story do just that for their listeners – they connect the emotion and the intellect.”

Radio Jocks Speak Out

Entercom Upstate team members have gone above and beyond to ensure the success of Children’s Hospital Radiothon. Before the three-day event began, they met with “miracle children” and families to compile stories of the recoveries that are featured throughout Radiothon. Many took the time to tour Children’s Hospital to see the child-friendly environment and meet the staff.

After her tour, Stacie Bartro of Magic 98.9 said, “When I’m on the air for Children’s Hospital Radiothon, I feel like I’m working directly for all the kids and families

page 19

there. I put all that passion and emotion into our broadcast and, thankfully, we’re successful.”

“Successful” is hardly sufficient to describe Entercom Upstate’s impact on Children’s Hospital. On September 15-17, Entercom Upstate’s cluster that includes All the Hits B93.7, Magic 98.9, New Rock 93.3, WORD 106.3, and Rock 101 combined to encourage nearly 1,000 donors to contribute, raising more than $310,000 for Children’s Hospital.

“It would normally take a long campaign and significant expense to bring thousands of new donors and that level of support into the Children’s Hospital family,” said Kinard. “We simply do not have the resources to do that. John and his staff are able to share our story and beat all expectations in just three days – and they do it at no cost as a gift to Children’s Hospital! Our friends at Entercom are more than skilled professionals who give their time and talent. They are true, committed champions for our

patients and their families.”

It’s a gift Burkavage is happy to provide. “It’s good to show the community what a great resource we have at Children’s Hospital,” he said. “And all the funds raised stay local for the benefit of our children, so when people give, it helps children in South Carolina, northeast Georgia and western North Carolina.”

Funds raised through Radiothon cover items not normally funded in a hospital budget, such as toys, games,

For DJ Stacie Bartro, Children’s Hospital Radiothon is a personal mission.

Radio personality Bob McLain

enjoys making a difference

for Children’s Hospital.

continued on back cover

Growing partnership takes on cancerthe power of healing ...

When the Cancer Center of Greenville Hospital System University Medical Center (GHS) formed a clinical research partnership with Cancer Centers of the Carolinas (CCC) in 2002, it was

expected to succeed. Just nine years later, it has surpassed those high expectations.

The partnership has centered on the Clinical Research Unit (CRU), which conducts Phase I clinical trials (including some first-in-human studies). Since 2004, the CRU has offered hope to cancer patients – including many who have exhausted normal treatment options – by performing trials of drugs that are intended to prevent tumors from growing or eliminate them altogether.

“Traditionally, access to this level of clinical research was available through a few centers in the country,” explained GHS Director of Oncology Larry Gluck, M.D., “and patients would have to travel or even move, adding difficulty to an

already critical situation. Our goal was to have a community-based Phase I oncology drug development unit to move new treatments from the laboratory to the bedside in the fastest, safest manner possible and give upstate patients access to that care close to home.”

The GHS/CCC partnership achieved just that. Now the partnership and CRU will be the cornerstone of a larger effort to revolutionize cancer care, research and drug development in the Upstate and worldwide.

New Institute to Transform Cancer Research and Treatment

The Institute for Translational Oncology Research (ITOR) is a broad effort that aims to be an international center built around the development and delivery of innovative, personalized cancer therapies. Its mission is to efficiently advance basic science research into

page 20

From lab to bedside: With ITOR, new drug therapies reach patients at an accelerated pace, giving those with limited options fresh hope. Here, ITOR Director Julie Martin, M.S.N., N.P., visits with a patient while she waits for her next treatment.

(l-r) Sam Konduros, business development director, and Joe Stephenson, M.D., medical director, confer with an industry leader about the international implications of ITOR’s cancer research.

Growing partnership takes on cancerclinical studies in cancer care, to discover and develop genomic “markers” (sections of DNA) that help identify and predict cancer, and to educate medical professionals about personalized cancer

treatment.

“ITOR will integrate and accelerate initiatives such as the Clinical Research Unit and Biorepository Services and associated programs such as Total Cancer Care™ and Caris

Target Now®,” said Joe Stephenson, M.D., medical director of ITOR, “while partnering with the pharmaceutical industry and biotechnology companies to attack cancer from every angle, allowing the brightest minds to collaborate and have a real impact on cancer treatment.” (To learn more about these programs, see the Winter 2009 issue of Opportunities, page 4, at ghsgiving.org/newsletter.php.)

Patients with cancer can learn more by visiting the ITOR website at ITOR-ghs.org. For more information on opportunities to support ITOR, contact Jim Kaltenbach at (864) 797-7734 or by e-mail at jkaltenbach@ghs.org.

page 21

To create a single new FDA-approved drug, a company may test anywhere from

5,000 to 10,000 chemical compounds. Approximately 250 of these results show

enough promise to merit testing in animals for further evaluation. Of those,

only about five to 10

will qualify for tests on

humans.

“The process to develop

one approved drug

may cost between $500

million and $2 billion,”

explained Michael

Bolick, president

and CEO of Lab 21 Inc. US. “Through the new technologies and

genomic knowledge being collaboratively developed with ITOR, we

hope to bring that number down and make the best treatments

available faster and cheaper than ever before.”

ITOR Will Speed Drug Development

page 22

A planned gift is not just for the wealthy, nor is it simply a means to avoid estate taxes. Instead, it is likely the largest and most important philanthropic gift individuals will make in their lifetime – a culmination of their life’s work and the values they hold dear. A planned gift is a decision to make a lasting difference by entrusting an organization with the resources it needs to fulfill a vital purpose.

As with all philanthropic support, planned gifts to GHS fund or expand essential programs that benefit everyone in the Upstate. Until the gift is realized, donors may give GHS full direction on how their gift is spent. Whether it advances cancer research or brightens a sick child’s hospital stay, donors make an impact in the lives of our patients.

You can make a planned gift through a will or other legal or financial documents with the assistance of an attorney and/or financial adviser. While you aren’t always obligated to tell the

beneficiary about the gift, you have good reason to inform GHS if you choose to include the system in your estate plans.

Vision Partners in Trust

Planned giving donors to GHS gain a lifetime membership in our recognition society, Vision Partners in Trust. Vision Partner membership is an appropriate acknowledgment of the significant decision our planned giving donors have made to benefit the community. Membership includes …

• A behind-the-scenes tour and lunch with the philanthropy director in the area you support

• Recognition in stone on the Philanthropy Center wall at Greenville Memorial Hospital

• An invitation to the president’s luncheon

• Invitations to annual events

• Other gestures of appreciation

Through planned giving, your generosity will continue to make a lasting difference for lives in

the Upstate. To request a will planning kit or for more information, contact George Maynard at (864) 797-7730 or gmaynard@ghs.org. You also can learn more by visiting ghsgiving.org and clicking on “Planned Giving” on the side menu.

Lasting difference how to make a ...

Bequest Quest: Help for Your Planned-giving Journey

Making a bequest doesn’t have to be complicated. Here’s

some sample language that can be used:

“I give, devise, and bequeath to Greenville Hospital System

University Medical Center, 701 Grove Road, Greenville, SC

29605, (insert your planned gift here, see options below).”

Optional: “It is my intent that this bequest be used for

(specify a service line or program).”

For a specific sum bequest: “the sum of $_____”

For a residuary bequest: “____% of the rest, residue, and

remainder of my property, both real and personal and

wherever situated.”

Reader Survey

The Office of Philanthropy & Partnership is celebrating the fifth year of Opportunities! To mark this occasion, we’d love to hear your opinion regarding the publication. To provide your feedback, you can fill out the form below and mail it in the enclosed envelope or visit ghsgiving.org and click on the prominent “Opportunities Survey” link. If you complete the survey, you may enter your name for a chance to win a Walmart® gift card.

Please answer the following questions to the best of your ability. We would appreciate your honest feedback to know what we’re doing well and where we need to improve.

1 How did you receive this publication?

mail employee orientation Information area at Greenville memorial Hospital

other: __________________________________________________________

2 If you received Opportunities in the mail, how long have you been receiving it?

1 year 2 years 3 years 4 years 5 years

3 What sections of Opportunities do you read?

All of the content Content for areas I support Whatever content interests me in the issue

Cover story other: _______________________________________________________________

4 What subjects interest you most? (check all that apply)

Patient testimonials Donor impact stories Academic Services Cancer Services Children’s Hospital

Heart Services rehabilitation Services Women’s Health Planned Giving stories/information

other: _________________________________________________________________________________________

5 What is your relationship to GHS? (check all that apply)

Donor Physician employee Volunteer Patient other: _____________________________

6 How do you feel about the length of the magazine? (This issue contains 24 pages)

It’s just right I wish it were ... ___ a little longer ___ a little shorter ___ a lot shorter

7 What feedback would you share about how we could improve the overall publication? _________________________________________________________________________________________________

_________________________________________________________________________________________________

_________________________________________________________________________________________________

The following questions are for demographic purposes only.

In what age range do you belong? 18-24 25-34 35-45 46-55 56-65 65+

What is your gender? male Female

Do you support Greenville Hospital System with your time, talent or treasure? If so, how long have you been a supporter of Greenville Hospital System?

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Please enter your name and e-mail address here for a chance to win a Walmart gift card. If you don’t have e-mail, just enter

your address and phone number: Name _______________________________________________________________

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Please check here if you would like to receive future issues of Opportunities delivered electronically to the e-mail address above:

Lasting difference

Share your e-mail address with us for a chance to win a Walmart gift card! See the bottom of this page for details.

in brief ...

Non-Profit Org.U.S. Postage

PAIDGreenville SC

Permit No. 842

Greenville Hospital System University Medical Center701 Grove Road Greenville, SC 29605-5601

Change Service Requested

Opportunities is published two times a year to communicate with friends and donors about the ways their philanthropy is making a difference to the well-being of our community.

Dania Beck Annual Giving Manager(864) 797-7740 • dbeck@ghs.org

Gina BlohmChildren’s Miracle Network Manager(864) 797-7739 • gblohm@ghs.org

Lakeisha BostonData Entry Specialist(864) 797-7745 • lboston@ghs.org

Cyndie FordOperational Services Coordinator(864) 797-7744 • cford@ghs.org

Angela FreemanOperational Services Manager(864) 797-7743 • afreeman@ghs.org

Donna GregoryAdministrative Assistant(864) 797-7746 • dgregory1@ghs.org

Jim KaltenbachDirector (Service Area: Cancer Services)(864) 797-7734 • jkaltenbach@ghs.org

J. William Kinard Jr., CFRE, FAHPDirector (Service Area: Children’s Hospital)(864) 797-7735 • bkinard@ghs.org

Lorna LasureResearch Grants Coordinator(864) 797-7747 • llasure@ghs.org

George F. Maynard III, FAHPVice President, Institutional Advancement(864) 797-7730 • gmaynard@ghs.org

Jenn ParkerAnnual Giving Specialist(864) 797-7742 • jparker4@ghs.org

Katie PorterAdministrative Assistant(864) 797-7732 • kporter@ghs.org

Zach PriceAnnual Giving Coordinator(864) 797-7741 • zprice@ghs.org

Helen PruittExecutive Assistant(864) 797-7731 • hpruitt@ghs.org

Rebecca Russ-SellersGrants Research & Development Coordinator(864) 797-7748 • rruss-sellers2@ghs.org

Michelle ShainDirector (Service Areas: Academics, Rehab)(864) 797-7737 • mshain@ghs.org

Geralynn TrellueSpecial Events Coordinator(864) 797-7738 • gtrellue@ghs.org

For more information, contact Dania Beck, 300 E. McBee Ave., Suite 200, Greenville, SC 29601 (864) 797-7740

ghsgiving.org

support for families who are struggling financially while caring for a sick child – and even some clinical items. This year, gifts that came in during a “Power Hour” went toward purchasing surgery education dolls, which are used by hospital staff to educate children and ease their fears before going into surgery.

“We really enjoy raising money for specific items,” noted Hawk Harrison of B93.7, “because it allows people to see exactly how their money is making a difference.”

Making a difference is what Radiothon is all about. Burkavage personally has made a difference for many families who faced the same difficulty his did. “One experience that really sticks out is when Monica was a baby in the hospital in Philadelphia, nurses had such a hard time finding her veins, sticking her multiple times just to find one,” he said. “It was so hard to watch and not be able to help.”

It’s fitting that more than 20 years later, in 2008, Burkavage and his team would help Children’s Hospital purchase its first vein finder– saving children from unsuccessful needle sticks. Now Children’s Hospital has seven vein finders hard at work preventing those unnecessary “ouches”! We’re certain that hundreds of children (and their little arms) are grateful.

“I’ve never had an opportunity to make a difference like this,” Burkavage said. “I’m happy Entercom Upstate is able to give back to the community where we live and work.”

If you missed Children’s Hospital Radiothon, you can still make a difference for our children by becoming a Children’s Hospital Miracle Maker. For more information about Miracle Makers, contact Gina Blohm at (864) 797-7739 or by e-mail at gblohm@ghs.org.

“Voice for Children’s Hospital” continued from p. 19 ...

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