Changing Texts in the Twenty Tens - Scotland: Leader or Loser?

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Keynote Presentation Digital Media Conference Glasgow Metropolitan College, Glasgow Friday 5 March 2010 Changing Texts in the 2010s: Scotland – Leader or Loser?

description

A keynote presentation to the digital media conference 'Communication in the 2010s', Glasgow Metropolitan College, 5 March 2010.

Transcript of Changing Texts in the Twenty Tens - Scotland: Leader or Loser?

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Keynote PresentationDigital Media Conference

Glasgow Metropolitan College, GlasgowFriday 5 March 2010

Changing Texts in the 2010s:Scotland – Leader or Loser?

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My Old Office My New Office

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Local TV 78%

Via email or social networking sites61%

National Newspaper17%

*46% use between 4 and 6 media platforms for news on a typical day

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It is estimated that aweek’s worth of The Times…

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There are over 91 million searches on Google per day

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“32% of British schoolchildren believe Google search results are ranked according to how true they are.”

Ofcom Media Literacy Report (Interim) 2009

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Critical Literacy in the Digital Age

“To help me develop an informed view, I am exploring the techniques used to influence my opinion. I can recognise persuasion and assess the reliability of information and credibility and value of my sources.”

Literacy Outcome 3-18a

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Wikipedia,the onlineuser-created encylopedia, has 8 million articles in 253 languages

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1 visitor in 20 will edit its content.

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When you are in deep trouble, say nothing and try to look like you know what you’re doing.

Thought for the Day

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Curriculum for Excellence

From Inputs to Outcomes

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successful learners confident individuals

responsible citizens effective contributors

To enable all youngpeople to become

A Curriculum for ExcellenceA Curriculum for Excellence

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Definition of literacy “Literacy is the set of skills which allows an

individual to engage fully in society and in learning, through the different forms of language which society values and finds useful.”

Literacy and English Principles and Practice 2009

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Definition of Texts

“a text is the medium through which ideas, experiences, opinions and information can be communicated”

Literacy Principles and Practice 2009

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Definition of Texts

“In planning for learning in any curriculum area it is important for practitioners to ensure that children and young people encounter a wide range of different types of text in different media.”

Literacy Principles and Practice 2009

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www.wordle.net

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The Importance of Narrative

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“One of the deepest human needs met by our faculty for imagining stories is our desire for an explanatory and descriptive picture of how the world began and how we came to be in it.”

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Digital Narratives 1

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Digital Narratives 2

www.inanimatealice.com

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Digital Narratives 3

www.amanitadesign.com

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How Do We Construct Our Own Narratives?

•Social Networking Sites

•Collaborative

Communities

•Blogs and Wikis

•Digital Media

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Question

How do you, as a teacher, construct your narratives for effective learning and teaching?

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Can Scotland

Be A Winner?

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“Even against a backdrop of economic recession, where advertising and marketing spend has decreased, there has been solid growth in digital media.”

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Made in Scotland (not from girders)

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Games-Based Learning

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•Keep working

•Believe in yourself

•Remember - it’s a team

game!

To Be A Winner

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www.theliteracyadviser.co.uk