Changing role of ICT andI d t ' Vid Industry's VieChanging role of ICT andI d t ' Vid Industry's...

Changing role of ICTd I d t ' Viand Industry's View

May 23, 2008Tetsuo KarakiFujitsu Limited

High Priority for the Companies

Green asbusiness prioritybusiness priority

All Rights Reserved, Copyright© FUJITSU LIMITED 20081

Why it is Top-Priority

Because Green is a Value!

Commercial valueEco-products, Green services ...No compliance, no market

Corporate valueEco-funds, Green investments ...

Amount of CO2 will be convertedAmount of CO2 will be converted to money

Emission Trading System


g y

The Role of ICT: Traditionally

Tool for Productivity Gain

• Production ManagementEfficiency of Logistics• Efficiency of Logistics

• Sales ManagementA ti P• Accounting Processes

All Rights Reserved, Copyright© FUJITSU LIMITED 20083 Copyright 2008 FUJITSU LIMITED3

Field Innovation

SalesLogistics

Manufacturing

UtilizeWisdom & know-how of people

Procurementin business field should lead to creativity and innovation

R&D


RecycleR&D

Changing Role of ICT

Tool for Productivity Gain

Making the Most of gHuman Wisdom

(i l di )(including)Tool for Energy Efficiency Gain


ICT Contribution to the Environment

Two aspectsTwo aspects

Lower the Environmental Impact “OF” ICTImpact OF ICT

Lower the EnvironmentalLower the Environmental Impact “BY” using ICT


ICT Contributions: Estimation in Japan

CO2 Reduction Japan 2012

ICT Contribution

6838

Million tons68Million tons 3030

Million tons

CO2 Emission


(source : MIC, Japan)CO2 Emission

ICT Contributions: Estimation in Japan

ECommerce (Individuals)

Online Shopping 782 0.5%ATM 319 0 2%(Individuals) ATM 319 0.2%

ECommerce(Businesses)

Online Transaction 836 0.6%

Supply Chain Management 1,839 1.4%Supply Chain Management 1,839 1.4%

Reuse Market 1,197 0.9%

Digital Content Music, Video etc. 314 0.2%g

Movement of People TV Conference etc. 373 0.2%

Traffic System ITS 401 0.3%y

E-Gov E-Application 11 0.0%

Energy Mgt. BEMS、HEMS 730 0.5%

TOTAL 6,802 5.0%

( MIC J ) (The unit is 10 thousand tons of CO % represents a portion


(source : MIC, Japan) (The unit is 10 thousand tons of CO2, % represents a portion of CO2 emissions in all emissions in 2005 in Japan)

Case of FUJITSU : Products

To improve the environmental performance of each product

Eco-friendly Materials Eco-design

World's Best Space allocationLeast Power Consumption

Eco friendly Materials Eco design

Least Power Consumption

Corn based plastics


Casting of notebook PC

Case of FUJITSU : Total System

Energy saving byCables CO2 FootprintEnergy-saving byServer Integration


Case of FUJITSU : Application Software

Virtual Product SimulatorManufacturing not making prototype

Remote meeting sharing the blueprintEnvironmental load simulation

Di bl l tiDisassembly evaluation


Case of FUJITSU: Estimated ICT Contributions

Fujitsu 2007-2010CO2 Reduction BY ICT

ICT Contribution6.3Milli t 7.0Million tons

Million tons0.7Million tons

CO R d ti OF ICTNote: This trial calculation is


CO2 Reduction OF ICT based on amount of Japanese market of FY2006.

GIIC Annual Conference 2008 in Tokyo

■Date： 25 April 2008 at the World Bank Tokyo Officep y■Theme： “The Power of Green – In the future of ICT, Is it Part of the Problem

or the Solution”


GIIC Acknowledged International Discussions

To identify opportunity, best practices and evidence-based policy to make the most of ICTs

Methodologies for evaluating CO2 reductions through the use of ICT should be standardized

ICT solutions have the potential to be an enabler to reduce a significant part of the remaining 98%g p g

Organized a study group to discuss the role of ICT and estimated the number by ICT useICT, and estimated the number by ICT use

CEOs of leading IT companies agreed on "Green IT Initiative" to achieve goalsIT Initiative to achieve goals

Improve computer energy efficiency by 50%, & d l b l CO2 b 54M t


reduce global CO2 by 54M tons per year

GIIC Tokyo Conference Agreement

GIIC Conference in Tokyo

Accenture, Boston Consulting

yParticipants from Business

Group, BT, DeNA, Deutsche Telekom, Economist, Fujitsu, Hitachi, Microsoft, Nikkei, NTT, ac , c oso , e , ,One Communication, SRT (Silkroad Telecom), Telecom Malaysia Verisign WIPRO


Malaysia, Verisign, WIPRO

GIIC Tokyo Declaration (1)

Lower the Environmental Impact OF ICT

Lowering electricity consumption of ICTDevelopment of innovative technology

Responsible Internet Use To Combat SpamReduction of ICT traffic waste

Lower the Environmental Impact BY using ICT

ICT for Measurement and ComplianceSensor technologySensor technology

ICT as Enabler for New Business PracticesAdd d l f b i


Added value for business

GIIC Tokyo Declaration (2)

To Accelerate achieving the goal

E h f I f tiExchange of InformationMore study and analysis

Development of a RoadmapRoadmaps that define ICT use as a tool for green

Market-based ApproachMarket based ApproachPolicies to support and stimulate market-based approach pp

Early Action NeededCost of delaying action is much higher in the future


Cost of delaying action is much higher in the future

Thank you


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